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Choosing Impactful Environmental Goals for Your Business and Making Them Stick

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Danielle Vogel
Glen's Garden Market/Good Food Consulting, Founder

Danielle Vogel, the founder of Glen’s Garden Market, comes from a long line of grocers stretching back four generations. Before founding Glen’s (which she successfully sold in June 2021), Danielle worked in government for ten years, as an environmental policy adviser to Democrats and Republicans in the House and Independent Senator Joseph Lieberman, as well as for the Department of Justice as an environmental litigator enforcing the Clean Air Act. When the effort to pass comprehensive climate legislation failed, she dedicated herself to finding a new, more incremental, way to address global warming: engaging her community in the Good Food movement. She opened Glen’s Garden Market on Earth Day of 2013. Through Glen’s, she launched over 90 sustainability focused food businesses, of which more than 50 are woman-owned and nearly 25 were founded by people of color. Glen’s Garden Market was recognized nationally as a leader in sustainability and innovation. Danielle hosted a weekly radio show called Everyday Enviro about ways to reduce our personal carbon footprint, and she founded a business pitch competition called AccelerateHERdc, to identify, incubate and accelerate lady-led, sustainability minded, small-batch, local food companies. In 2020, she evolved AccelerateHERdc into a grant program to empower women food founders of color. She is an adjunct professor at American University, teaching both undergraduates and law school students.  She has guest lectured on sustainable food policy and Good Food activism at Columbia, Georgetown, Tufts and George Washington Universities and Dickinson College.


Consumers are increasingly looking for opportunities to align their spending with their values. Showing them that the environment authentically matters to you and your business goes a long way toward building loyalty and protecting our planet. Making meaningful environmental commitments doesn't have to be expensive, and in fact, many of them are more financially efficient than the alternative. This talk will walk through viable options for putting your environmental intentions into practice to sustainably grow your business and connect with your clientele. We'll also discuss strategies for embedding your sustainability goals into your company culture as you grow your business. Time will be reserved for reflection on which types of initiatives might work best for you, along with a Q&A period.