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How to Get Media Coverage Amidst the Shifting PR Landscape

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Amber Corrin
Sage Communications, Director of Content, Public Relations

Amber Corrin leads Sage Communications' Public Relations content strategy and development efforts, overseeing the creation of multimedia content that is strategic, impactful and tells the stories most meaningful to clients and their target audiences. Amber has spent her career delivering consequential stories—including as a 16-year veteran journalist specializing in defense technology and policy, intelligence, federal IT and government contracting/acquisition. Prior to joining Sage, Amber served as the editor of Federal Times; she previously was the editor of C4ISRNET after working as a reporter for both publications as well as Federal Computer Week.

Amber currently focuses on content strategy and development for a range of clients, media and platforms, establishing and ensuring continuity of voice, messaging, audience-targeting and strategic communications. Her clients have spanned markets and verticals, including support for AT&T, Salesforce, BlackSky, Cloudera, Crystal Group, ScienceLogic, Envistacom, Splunk, Fortinet, Iron Bow, Lookout, NVIDIA and others.

Outside of her day-to-day work, Amber is helping spearhead diversity, equality and inclusion efforts at Sage and beyond, heading up internal and pro-bono activities in support of DE&I goals. She is an award-winning writer and editor, having received honors from the American Society of Business Publication Editors, the Society of Professional Journalists and her alma mater, West Virginia University, where she served as editor in chief of The Daily Athenaeum. She previously was a Paul Miller Washington Reporting Fellow at the National Press Foundation and has been named as one of Huffington Post’s Top Technologists on Twitter.

Christina Daves
PR for Anyone

Christina Daves, PR Strategist, is the best-selling author of, PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business, and the #1 best-selling book, The DIY Guide to FREE Publicity that shares her journey of landing exposure for a product she invented,

Having no resources for advertising or hiring a PR firm, Christina taught herself everything she could about generating her own publicity. She has appeared in over 1,000 local and national media outlets and is a regular contributor on Good Morning Washington.

Christina, together with her clients, has over 1 billion views and generated over $100 million in sales from free publicity.

Michaela Althouse DC, Lead Reporter

Michaela Althouse is the lead reporter for's DC market. Before starting at, she was the west coast reporter at New Project Media, and has previously written for Washingtonian Magazine, Philadelphia Magazine and Metro Eireann in Dublin, Ireland.

Sara Gilgore
Washington Business Journal, Innovation & Health Reporter

Sara Gilgore covers health care and innovation for the Washington Business Journal, where she started in 2015. She also now leads DC Inno, its sister publication focused on early-stage startups. Prior to joining the WBJ, she earned her master’s from Northwestern University’s Medill School of Journalism and bachelor’s in psychology and Spanish from Bucknell University. And she’s an area native; after growing up in Maryland, she’s also lived in the District and Virginia.