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How to Leverage Activation to Move Users Through the Buyer Journey

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Angela Ferrante
Laudable, CEO & Founder

Angela is the Founder and CEO of Laudable, a Y Combinator-backed startup helping B2B organizations bottle what customers are saying and use that content to grow. Angela was previously the founding CMO at Sparkfund, a DC-based energy tech startup. Before that, she started the alternative energy group at an insurance company. She graduated with a B.S. in Business from the University of Southern California and is originally from outside of Boston.

Aoife Jacob
Growth University, Head of Growth - Activation

Aoife Jacob is the Head of Growth – Activation at Growth University. Aoife has worked in startups her entire career. She has served in a variety of roles from content creator to travel agency manager before specializing in Growth and Lifecycle marketing. With experience working with both national and international clients on advertising campaigns and user research, she loves problem solving and helping startups see the bigger picture and meet their potential.

Christopher Hertz
Startups & Growth Companies, Entrepreneur, Investor & Advisor

Christopher is an entrepreneur, investor and advisor. He is a Member of the Board of Advisors at 3Seven Consulting and a Venture Partner at NextGen Venture Partners. Previously, Chris was the Chief Revenue Officer of DivvyCloud (acquired by Rapid7) where he helped grow the company 10x in under four years. Prior to joining DivvyCloud, Chris was founder and CEO of New Signature. Under his leadership, New Signature (acquired by Cognizant) helped hundreds of companies adopt cloud computing, achieved 12 years of consecutive double-digit revenue growth, and won more than 120 awards including being named twice as Microsoft's United States Partner of the Year—in 2014 and 2015. Chris has helped lead and found multiple other technology startups including HelloWallet (acquired by Morningstar) and AllHerb.com. Chris holds a Master of Business Administration from the MIT Sloan School of Management, a Bachelor of Science with a double major in Information Management and Technology and Anthropology from Syracuse University, and sixteen technical certifications.

Craig Zingerline
Growth University, CEO & Co-Founder

Craig Zingerline is a 6 time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer @ Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. In addition to in-house roles, Craig has advised and consulted with dozens of high growth startups. He’s an award winning product strategist who has mentored hundreds of founders on growth, marketing, and product management.


Activating your audience of users to become paying customers is part art, part science. Learn how to build a strong process to help move users through your buyer journey. The founders in this panel will share what's worked as well as what's not worked when building their activation strategies.