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Leveraging the Google Suite of Products for Business Growth

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Karan Mahendroo
Google, Digital Strategy Lead, Accelerated Growth Team

Karan Mahendroo Google | Digital Strategy Lead, Accelerated Growth Team

Karan is a New York-based creative with an obsession for growth marketing. Before joining Google, he used to own his own freelance consulting business, collaborating with dozens of startups to fuel strategic growth in Austin, Los Angeles, New York, and Washington DC. Karan now works at Google’s unique Accelerated Growth Team, helping growth-stage startups across the country leverage the world's most powerful advertising tools. This team is Google's higher-touch incubator program for fast-growing accounts wanting to scale up their investment in Google through this accelerator. This team of senior consultants hand-selects a few high potential clients to join the program, offering in-depth product expertise, access to exclusive betas, and a “white glove service” of support. Due to the success of the Accelerated Growth program, this team has doubled in size every year since its inception, is expanding internationally, and serves as a premier model for Google’s other consulting teams to emulate.

Did you know over 40% of venture-raised capital goes directly to buying Google and Facebook ads (TechCrunch)? What makes these platforms the most powerful tools to fuel growth for companies?

And how do growth-stage startups leverage these solutions to make a tangible impact?

Karan Mahendroo is a Digital Strategy Lead on Google’s unique Accelerated Growth Team – a higher-touch incubator program for fast-growing startups looking to scale with Google. During this talk Karan will walk through Google’s most powerful solutions for growth marketers and how startups can use them to generate revenue.