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Market Talk: Why the DMV is Doubling Down on the Longevity and Caregiving Industry and Where Your Business Can Play a Role

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Deborah Jordan
AARP, Director, Design Thinking

Deborah Jordan, Director, Design Thinking AARP Enterprise Innovation, leads AARP Innovation Lab’s Design Thinking practice. The Design Thinking team works across AARP Business Units and with start-ups to accelerate innovation. In addition, her team provides training and coaching in human-centered design to foster a culture of innovation at AARP. Prior to AARP, Deborah worked in consulting, brand management and new product development in Consumer Packaged Goods (CPG) and IT industries.

Patrice Martin
The Holding Co., Cofounder + CEO

Patrice is the Cofounder and CEO of The Holding Co., an innovation lab which designs products, brands, and services that revolutionize care. In collaboration with Pivotal Ventures, The Holding Co. works with venture-backed startups, nonprofits, government agencies and corporations alike to build the solutions today’s families need to thrive. 


Patrice is also the Cofounder of IDEO.org, the non-profit design organization launched from IDEO in 2011. Patrice built the organization into a thriving center for design thinking in the social sector through work with partners across the issues of reproductive health, financial inclusion, early childhood development, and more. At IDEO.org Patrice also created Design Kit, a digital platform teaching human-centered design, serving more than one million learners.


Before founding IDEO.org, Patrice was a Design Director with IDEO where she led teams focused on large-scale systems change in the private and social sectors. Patrice is on the Board of Directors of Juma Ventures and the Board of Advisors of Freedom Forward, The San Francisco Girls’ School and Design Museum.

Renee Wittemyer
Pivotal Ventures, Director, Program Strategy and Investment

Dr. Renee Wittemyer is the Director for Program Strategy and Investment at Pivotal Ventures, the investment and incubation company created by Melinda Gates. In her role, Renee leads the organization’s programmatic work focused on innovation, including the teams focused on women and tech innovation, caregiving and adolescent mental health.

She previously worked at Intel in numerous positions, including as the Director of Strategy and Research of Intel’s $300 million Global Diversity and Inclusion effort. Renee also worked as a researcher in Microsoft Research Labs in India. For her work on gender and technology, Renee has been awarded the “GemTech Global Achiever Award” by UN Women.

She holds a PhD in development studies from the University of California, Berkeley and a Master’s degree in Public Affairs from Princeton University.

Staci Alexander
AARP, Vice President, Thought Leadership

Staci Alexander is the Vice-President of Thought Leadership and leads the team in cultivating and elevating new ideas to expand the conversation on longevity, aging and equity.

Staci has a rich history of cultivating partnerships and alliances in support of mission driven goals across the fields of policy development, philanthropy and communication. Staci has worked as a staffer in the United States Senate, as a lobbyist for urban and rural affordable housing development, and as a grant maker. Prior to joining AARP Staci expanded her communications and outreach skills to work with public media as an Assistant Director with MacNeil/Lehrer Productions and Senior Associate of the Community Strategies Group for the Aspen Institute. 

Staci has an MPA from City University of New York, Baruch School of Public Affairs and a BA in political science from Vassar College.

Keith Camhi
Techstars Future of Longevity Accelerator, Managing Director

Keith is the Managing Director of the Techstars Future of Longevity Accelerator, run in partnership with Pivotal Ventures, an investment and incubation company created by Melinda French Gates. Previously, he led Techstars's accelerator team globally.


Prior to Techstars, Keith founded and led the rapid growth of FitLinxx (reaching #20 on the Deloitte Fast 500) and Great Play (ranking on Entrepreneur 500 list 3x). He has raised over $50 million in venture funding, holds several patents for sensor and machine vision applications, and loves helping and investing in entrepreneurs who are solving big problems.


Did you know that: 10,000 people are turning 65 in the United States every single day? And in the US, people over 50 generate $8.3 trillion annually in economic activity? And by 2050, it is projected that people over 50 will spend 61 cents of every dollar. So the older adult population is too big to ignore.

This panel will address the size of the older adult and caregiving markets, how to get to know these customers, themes of interest to Longevity investors, and the deep support the DC area offers startups in the category.