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Marketing Strategies in A Post-Pandemic World: Future Thinking

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Roxy Jahangeri
IRL Agency, Co-Founder

Roxy is a DC-based entrepreneur, experience architect, and event guru. As Co-founder of IRL (In Real Life) Creative Marketing Agency and DC Brunch Club, she is obsessed with building businesses through unforgettable experiences that connect, inspire, and engage - both online and offline.

Roxy has worked with premier national and local brands on their branding, digital marketing/ social media, and events strategies including Jamie Foxx’s Brown Sugar Bourbon. Additionally, she has hosted large-scale pop-up events for DC young professionals at some of the top venues in the city including Echostage, The Bullpen, Arena Stage, and more!

Scott Parker
Scott Parker Brands, Owner

Scott is a restaurateur and entrepreneur based in Arlington, Virginia. He works with many awesome partners to create and build companies that will have an impact in their community and beyond. Several of Scott's brands have multiple locations, encompassing 15 properties throughout Arlington and the greater Washington DC area.

April Johnson
HAPPIED, Founder & CEO

April is an attorney by trade, serial entrepreneur by head injury, and professional happy hour reviewer by passion. In 2018, she launched Happied, initially a web app that connected foodies and cocktail connoisseurs to happy hour experiences. In 2020, Happied pivoted into an online experience platform taking April's love of all things food and drink global. April reps hard for Inglewood as a native Californian, but calls Washington, DC home after graduating from Georgetown Law and practicing law at corporate firm, Arent Fox.

Sara Morgan
Eleven Eleven PR, Founder & CEO

Sara Morgan is the Founder and CEO of Eleven Eleven PR, a non-traditional, boutique public relations and marketing firm specializing in consumer-facing companies across a variety of verticals including restaurant/hospitality, e-commerce, fashion, tech,  etc. Founded by an entrepreneur, for entrepreneurs, Eleven Eleven PR focuses on helping brands gain distribution, build and grow an engaged and loyal customer base, and create enduring brands with fresh and intelligent publicity strategies uniquely tailored to each client.

She founded the Arlington-based PR agency over 8 years ago, which was recently recognized as as one of the Top 25 largest PR firms in the DMV by Washington Business Journal. Sara has written for national publications including CNN, MSN, Women2.0, Huffington Post, POPSUGAR, PureWow, and more. She is an alum of the 500 startups accelerator program, was named a Bulldog 100 (top 100 UGA grad founded companies nationwide), is an entrepreneurial mentor for Georgetown University, was named a finalist for Virginia Businesswoman of the year, etc. Eleven Eleven was recently listed

Sara is an entrepreneur at heart, believes strongly in the importance of loving what you do, and is truly passionate about her work. As the former Co-Founder of, a 500 Startups company, Sara handled business development and brand strategy. She was responsible for creating strategic partnerships, user acquisition, and overseeing all branding and public relations efforts. As a graduate from the University of Georgia with a B.A. in Broadcast News, Sara’s educational background is in on-air reporting, public relations, media study, and news writing. Sara’s broadcast experience has allowed her to understand how to effectively write and deliver a message that will an impact.

How are you pivoting out of the pandemic and into a future marketing plan for your businesses? How has consumer behavior changed? Find out more about how these small business owners survived - or boomed - during the pandemic and critical marketing strategies they're implementing in 2021 and beyond.