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The Explosion of Podcasts: How to Build Your Influence with a Mic

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Jennifer Sherman
The Influencer Collective, Founder, The Influencer Collective

Jennifer R. Sherman is a futurist. With a creative and digital-first mindset, Jennifer founded The Influencer Collective in 2017. A firm that specializes in building the influence of thought leaders, executives, and small to mid-sized organizations through podcast production and strategic marketing.

Jenn’s experience spans from the business-to-business, business-to-consumer, technology, health and non-for-profit space. She excels at leading integrated marketing and digital media campaigns to help companies increase their overall bottom line.

Ross Gianfortune
Government Executive Media Group, Engagement Editor

Ross Gianfortune hosts the GovExec Daily podcast. Prior to joining Government Executive’s staff, Ross Gianfortune worked at The Washington Post, The Gazette Newspapers, WXRT Radio and The Columbia Missourian. He holds a bachelor's degree in journalism from University of Missouri and a master's in communications from the American University.

Sandy Lutton
Designing Influencers, Founder & CEO

Sandy Lutton is the Founder & CEO of Designing Influencers where she helps storytellers build the platform for sharing their message. Previously, Sandy was the Chief Revenue Officer of the Washington Speakers Bureau where she worked with some of the most prolific storytellers of our time. She is passionate about creating and sharing inspiring and socially impactful content. In her spare time, she loves spending time watching her 3 amazing children play sports and explore life.


In the post-cable network that we live in, original content is more important than ever.

Over the past few years, we have seen businesses adopt podcasts to build influence and facilitate impactful conversations in order to drive change.

As of 2021, there are over two million podcasts and more than 48 million podcast episodes (Podcast Insights 2021). This is pretty startling growth, considering there were just over 500,000 active podcasts in 2018.

Podcasts serve as a great medium for startup founders to connect with the target audience and like-minded industry leaders to grow their network and thought leadership.

Join the top entrepreneurs, podcast experts, and hosts in the region to learn how you can start your own podcast to amplify your reach and brand.