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The Power Of Referability: How To Get People Talking About Your Brand When You're Not In The Room

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Michael Roderick
Small Pond Enterprises LLC, CEO

Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High school English teacher to a Broadway Producer in under two years.


In this presentation you'll learn from the expert of referability himself, Michael Rodrick,  on how to navigate the new landscape of branding where everyone's different is starting to sound the same. You'll learn the three principles you need to follow to create a referable brand and also what types of partnerships will accelerate your own referability.

Most importantly you'll learn the counterintuitive truth behind true influence and how to use this powerful tool to transform the way your brand is talked about even when you're not there.