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Ways to Find Initial Customers

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Craig Zingerline
Growth University, CEO & Co-Founder

Craig Zingerline is a 6 time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer @ Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. In addition to in-house roles, Craig has advised and consulted with dozens of high growth startups. He’s an award winning product strategist who has mentored hundreds of founders on growth, marketing, and product management.

Jen Bryan
Growth University, Co-Founder & CMO

Jen Bryan is an award winning paid acquisition specialist with an honours masters degree in Digital Marketing Strategies. Jen is Co-Founder and CMO at Launch Growth University as well as being a course creator and host.

Jen has extensive experience working with start-ups and founders and their paid acquisition both in an agency and in-house capacity. Jen has helped companies across Ireland, UK and USA leverage phenomenal growth both nationally and internationally through paid acquisition channels.

Marcus Bullock
Flikshop, CEO/Founder

I want to leverage data and tech to reduce recidivism.

Ramli John
ProductLed, Managing Director

Ramli John is the Managing Director at ProductLed, where he works with companies such as Mixpanel, Microsoft, Ubisoft, and more to accelerate their growth. An educator at heart, he has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers. Ramli John is the bestselling author of Product-Led Onboarding.

Shane McCarthy
Sandboxx, CMO

Shane McCarthy is the chief marketing officer of Sandboxx, the platform that connects and supports millions of service members and their families along their military journey. Shane has lead a full array of enterprise marketing and business operation teams, building foundations that enable companies to scale for growth.


Finding customers is one of the most important yet hardest aspects of running a startup. In this panel, we will discuss how each of our high-growth startups found our first customers and share what's worked and what's not worked when running customer acquisition campaigns. Activating your audience of users to become paying customers is part art, part science. Learn how to build a solid process to help move users through your buyer journey. The founders in this panel will share what's worked and what's not worked when building their activatio