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You’ve Got Leads. Now What? How to Convert Leads to Clients With A CRM.

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Mary Sue Dahill
Work Smarter Digital, CEO / Founder

Overwhelm Detective | Hot Mess Tamer | Work Smarter Coach | Automation Expert

Mary Sue Dahill is the Founder and CEO of Work Smarter Digital, an all-in-one solution that reduces complexity, streamlines systems, and scales your impact. Mary Sue is a master of creating order out of chaos and hasn’t met a hot mess that she can’t handle.

Mary Sue is the author of The Boutique Effect to help small business owners understand how they can use automation to be more profitable, sustainable, and scalable.

She doesn’t allow roadblocks to stop her from reaching her goals because she looks for the ways around the roadblock or alternatives to achieve her goals. She is a go-getting problem solver.

Mary Sue believes in the power of thinking smart, using the right tools, and going after your goals.

Mary Sue has a Master's of Science in Management of Information Technology from UVA, a Certificate of Project Management from Stanford University, and a Green Belt in Six Sigma. She has worked in technology startups throughout most of her career. She knows how to take a messy digital ecosystem and streamline it for maximum efficiency. Mary Sue believes in the power of technology to level the playing field for business owners to achieve their dreams and scale their impact.

Mary Sue lives by the Go-Giver code. She is very active in women entrepreneurial groups and gives back by sponsoring women-focused entrepreneur organizations, including Women’s CEO Roundtable, AWE Summit, and Success thru Style Summit.

Mary Sue lives in Arlington, VA with her husband, two young adult children, and two mini dachshunds.


Boost your sales by 30% just by nurturing your existing leads. Lead generation isn’t a one-and-done activity. It’s the beginning of the relationship building process to cultivate leads and convert them to clients.

This talk will demystify how to convert leads to clients. You will walk away with:
-  Must-have elements in your lead journey to generate sales
- Three campaigns every business needs to build relationships and convert more leads to clients
- Finally, two simple but brilliant moves that will create lasting success in their business.