Service

Monday, October 18, 2021

- EDT
The Power Of Referability: How To Get People Talking About Your Brand When You're Not In The Room
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Michael Roderick
Michael Roderick
Small Pond Enterprises LLC, CEO

In this presentation you'll learn from the expert of referability himself, Michael Rodrick,  on how to navigate the new landscape of branding where everyone's different is starting to sound the same. You'll learn the three principles you need to follow to create a referable brand and also what types of partnerships will accelerate your own referability.

Most importantly you'll learn the counterintuitive truth behind true influence and how to use this powerful tool to transform the way your brand is talked about even when you're not there.

- EDT
How to Package Your Expertise as a Scalable Online Program
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Jason Van Orden
Jason Van Orden
Van Orden Marketing and Media, LLC, CEO & Founder

Calling all experts, coaches, consultants, authors, and service providers, join Jason Van Orden, an expert on scaling your expertise through online programs, in this very informative workshop on packaging your expertise into a scalable online program.

When you make money selling services, your income is inherently limited by the number of hours you can sell. Creating a scalable offer allows you to break through this ceiling to achieve bigger income and impact. In this presentation, you'll learn a simple framework for turning your ideas and expertise into an online course or program. The focus will be on keeping the process simple, so that you can create and sell an offer quickly.

- EDT
The Foundations of Building a Multi-Million Dollar Marketing Agency with a Purpose
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Gary Williams
Gary Williams
Creative Theory Agency, Co-Founder, Chief Creative Officer
Liz Ott
Liz Ott
Threespot, President
Brian Williams
Brian Williams
Viget, Co-founder & CEO
Seema Alexander
Seema Alexander
Disruptive.CEO, Founder, Disruptive CEO & the U.N.I.Q.U.E Method™ + Co-Organizer DC Start Up Week

Listen to these incredible leaders and founders from Creative Theory, Viget, and Threespot share the stories of how their marketing agencies went from startup to multi-million dollar businesses.

They will share how they got started, how they found their anchor clients, how they figured out their unique positioning in the space---and what it took to grow an agency with a purpose. If you are looking to launch or grow your agency, you don't want to miss out on this great panel of experts.

Come prepared with your questions and your notepads. There is going to be a lot of goodness in this one.

Tuesday, October 19, 2021

- EDT
Leveraging the Google Suite of Products for Business Growth
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Karan Mahendroo
Karan Mahendroo
Google, Digital Strategy Lead, Accelerated Growth Team

Did you know over 40% of venture-raised capital goes directly to buying Google and Facebook ads (TechCrunch)? What makes these platforms the most powerful tools to fuel growth for companies?

And how do growth-stage startups leverage these solutions to make a tangible impact?

Karan Mahendroo is a Digital Strategy Lead on Google’s unique Accelerated Growth Team – a higher-touch incubator program for fast-growing startups looking to scale with Google. During this talk Karan will walk through Google’s most powerful solutions for growth marketers and how startups can use them to generate revenue.

Wednesday, October 20, 2021

- EDT
The Explosion of Podcasts: How to Build Your Influence with a Mic
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Jennifer Sherman
Jennifer Sherman
The Influencer Collective, Founder, The Influencer Collective
Ross Gianfortune
Ross Gianfortune
Government Executive Media Group, Engagement Editor
Sandy Lutton
Sandy Lutton
Designing Influencers, Founder & CEO

In the post-cable network that we live in, original content is more important than ever.

Over the past few years, we have seen businesses adopt podcasts to build influence and facilitate impactful conversations in order to drive change.

As of 2021, there are over two million podcasts and more than 48 million podcast episodes (Podcast Insights 2021). This is pretty startling growth, considering there were just over 500,000 active podcasts in 2018.

Podcasts serve as a great medium for startup founders to connect with the target audience and like-minded industry leaders to grow their network and thought leadership.

Join the top entrepreneurs, podcast experts, and hosts in the region to learn how you can start your own podcast to amplify your reach and brand.

Thursday, October 21, 2021

- EDT
Securing Corporate Partnerships and Sponsorships to Grow Your Business
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Adeola Ariyo
Adeola Ariyo
The Gemz, Inc / AAE Consulting, Inc, Executive Director, Business and Brand Strategist of AAE Consulting, Inc

This interactive session will teach you how to secure corporate partnerships and sponsorships as an additional stream of income. From securing sponsorships and brand partnership opportunities, we'll discuss the various types of corporate sponsorships and other joint venture partnerships and how they can help grow your business. For attendees seeking other income streams to add value to their bottom line, here's your opportunity!

- EDT
- EDT
Name Your Work: Using Precise Language to be Seen and Known as an Unboxable Leader
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Dana Ray
Dana Ray
Dana Ray Consulting, Founder & CEO

What you call yourself is deeper than a genre or industry. A name is an opportunity for agency, a chance to be known. When you have a name, you have a choice.

You need language as rich and precise as your vision and craft.

You want to tell the story of what has come before and what comes next and the thread that holds it all together.

Using an idea called "The Ground Truth", we'll learn how to explore our narratives and vision for the world as-it-could-be to name the impact and value of what we do. This work doesn't have to be lonely. You don't have to feel missed. And a clear definition will get you there.

- EDT
Marketing Strategies in A Post-Pandemic World: Future Thinking
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Roxy Jahangeri
Roxy Jahangeri
IRL Agency, Co-Founder
Scott Parker
Scott Parker
Scott Parker Brands, Owner
April Johnson
April Johnson
HAPPIED, Founder & CEO
Sara Morgan
Sara Morgan
Eleven Eleven PR, Founder & CEO

How are you pivoting out of the pandemic and into a future marketing plan for your businesses? How has consumer behavior changed? Find out more about how these small business owners survived - or boomed - during the pandemic and critical marketing strategies they're implementing in 2021 and beyond. 

Friday, October 22, 2021

- EDT
3 Proven Steps to Becoming a Stand Out Brand and Scaling Your Services Business
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Seema Alexander
Seema Alexander
Disruptive.CEO, Founder, Disruptive CEO & the U.N.I.Q.U.E Method™ + Co-Organizer DC Start Up Week

Calling all service-based CEOs, founders, expert consultants, coaches, and practitioners: Are you incredible at what you do, have had some traction, and have created real results for any client you have had the ability to serve.

However, what keeps you up at night is when you realize that although you have been working so hard, your brand doesn’t stand out and the way you do business today is not scalable, sustainable, or as profitable as it could be.

Join Seema Alexander, the founder of the U.N.I.Q.U.E Method™ (a proven business growth framework) and the Disruptive Female CEO Business Growth Accelerator in this workshop style session to help you gain clarity on 3 important decisions most entrepreneurs struggle with (yet are the foundations for real growth):

  • 1) who are you uniquely suited to serve (ideal client); 
  • 2) who should stop you stop serving (unideal client), and most importantly 
  • 3) what do you want to be known for in the market. 


This proven process is based on 20+ years of experience and research and has helped 1000+ entrepreneurs (like you) create a blueprint to scale their professional services businesses—resulting in enhancing their brand authority, millions of dollars in revenue, and achieving immeasurable impact in the clients thet serve.

If you really are looking to scale your business, it’s time for you to take time to “work on your business—not in your business” and allow a leading business growth expert to guide you through the process. You don’t want to miss out! Register today!