Service
Monday, October 18, 2021
DC Startup Week KickOFF
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Seema Alexander
Disruptive.CEO, Founder, Disruptive CEO & the U.N.I.Q.U.E Method™ + Co-Organizer DC Start Up WeekJoin us to kick off DC Startup Week!
State of Entrepreneurship in the DMV: Pivoting from Pandemic Recovery to Growth
Join on AttendifyJoin Kevin Morgan, Director of Technology Sector Attraction and Retention from the WDCEP moderate an amazing panel of three key players of the entrepreneurial ecosystem from DC, VA, and MD: Victor Hoskins, the President, and CEO of the Fairfax County Economic Development Authority, Melissa Bradley, CEO of Ureeka and 1863 Ventures and Allyson Redpath, Director of Entrepreneurship at Maryland Dept of Commerce.
They will kick off DC Startup Week with a lively and important discussion on the state of entrepreneurship in the DMV as we recover from the pandemic, exciting trends they see for growth opportunities in the area, and resources that you all can leverage as you launch and grow your businesses.
These three individuals are key players in helping create a stronger entrepreneurial ecosystem in our region. You don't want to miss out on this great panel. Add it to your schedule today!
The Power Of Referability: How To Get People Talking About Your Brand When You're Not In The Room
Join on AttendifyIn this presentation you'll learn from the expert of referability himself, Michael Rodrick, on how to navigate the new landscape of branding where everyone's different is starting to sound the same. You'll learn the three principles you need to follow to create a referable brand and also what types of partnerships will accelerate your own referability.
Most importantly you'll learn the counterintuitive truth behind true influence and how to use this powerful tool to transform the way your brand is talked about even when you're not there.
How to Package Your Expertise as a Scalable Online Program
Join on AttendifyCalling all experts, coaches, consultants, authors, and service providers, join Jason Van Orden, an expert on scaling your expertise through online programs, in this very informative workshop on packaging your expertise into a scalable online program.
When you make money selling services, your income is inherently limited by the number of hours you can sell. Creating a scalable offer allows you to break through this ceiling to achieve bigger income and impact. In this presentation, you'll learn a simple framework for turning your ideas and expertise into an online course or program. The focus will be on keeping the process simple, so that you can create and sell an offer quickly.
The Foundations of Building a Multi-Million Dollar Marketing Agency with a Purpose
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Seema Alexander
Disruptive.CEO, Founder, Disruptive CEO & the U.N.I.Q.U.E Method™ + Co-Organizer DC Start Up WeekListen to these incredible leaders and founders from Creative Theory, Viget, and Threespot share the stories of how their marketing agencies went from startup to multi-million dollar businesses.
They will share how they got started, how they found their anchor clients, how they figured out their unique positioning in the space---and what it took to grow an agency with a purpose. If you are looking to launch or grow your agency, you don't want to miss out on this great panel of experts.
Come prepared with your questions and your notepads. There is going to be a lot of goodness in this one.
DCSW Networking Lounge: Virtual Happy Hour
Join on AttendifyJoin us to end the first day of DC Startup Week for a new and innnovative way to virtually network and meet fellow attendees at DC Startup Week. Grab a drink and get ready to network!
Tuesday, October 19, 2021
Leveraging the Google Suite of Products for Business Growth
Join on AttendifyDid you know over 40% of venture-raised capital goes directly to buying Google and Facebook ads (TechCrunch)? What makes these platforms the most powerful tools to fuel growth for companies?
And how do growth-stage startups leverage these solutions to make a tangible impact?
Karan Mahendroo is a Digital Strategy Lead on Google’s unique Accelerated Growth Team – a higher-touch incubator program for fast-growing startups looking to scale with Google. During this talk Karan will walk through Google’s most powerful solutions for growth marketers and how startups can use them to generate revenue.
Wednesday, October 20, 2021
DCSW Networking Lounge: Virtual Networking
Join on AttendifyJoin us for a mid-day break for a new and innnovative way to virtually network and meet fellow attendees at DC Startup Week. Grab your lunch and a coffee and get ready to network!
The Explosion of Podcasts: How to Build Your Influence with a Mic
Join on AttendifyIn the post-cable network that we live in, original content is more important than ever.
Over the past few years, we have seen businesses adopt podcasts to build influence and facilitate impactful conversations in order to drive change.
As of 2021, there are over two million podcasts and more than 48 million podcast episodes (Podcast Insights 2021). This is pretty startling growth, considering there were just over 500,000 active podcasts in 2018.
Podcasts serve as a great medium for startup founders to connect with the target audience and like-minded industry leaders to grow their network and thought leadership.
Join the top entrepreneurs, podcast experts, and hosts in the region to learn how you can start your own podcast to amplify your reach and brand.
All Conference Happy Hour (Outdoor @ metrobar)
Miss networking in-person? Us too! Come safely network with us outdoors at the all-conference happy hour. We'll be connecting and cheersing on Wednesday, October 20th from 5:30pm-8:30pm at metrobar during DC Startup Week 2021! Meet local founders and investors Create new business connections Engage with DCSW sponsors Drinks from local breweries, distilleries, and wineries Enjoy a COVID-safe outdoor setting The Community Networking Happy Hour Pass includes one drink ticket for $25. Cash bar is availalbe after!
Thursday, October 21, 2021
Securing Corporate Partnerships and Sponsorships to Grow Your Business
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Adeola Ariyo
The Gemz, Inc / AAE Consulting, Inc, Executive Director, Business and Brand Strategist of AAE Consulting, IncThis interactive session will teach you how to secure corporate partnerships and sponsorships as an additional stream of income. From securing sponsorships and brand partnership opportunities, we'll discuss the various types of corporate sponsorships and other joint venture partnerships and how they can help grow your business. For attendees seeking other income streams to add value to their bottom line, here's your opportunity!
Name Your Work: Using Precise Language to be Seen and Known as an Unboxable Leader
Join on AttendifyWhat you call yourself is deeper than a genre or industry. A name is an opportunity for agency, a chance to be known. When you have a name, you have a choice.
You need language as rich and precise as your vision and craft.
You want to tell the story of what has come before and what comes next and the thread that holds it all together.
Using an idea called "The Ground Truth", we'll learn how to explore our narratives and vision for the world as-it-could-be to name the impact and value of what we do. This work doesn't have to be lonely. You don't have to feel missed. And a clear definition will get you there.
Marketing Strategies in A Post-Pandemic World: Future Thinking
Join on AttendifyHow are you pivoting out of the pandemic and into a future marketing plan for your businesses? How has consumer behavior changed? Find out more about how these small business owners survived - or boomed - during the pandemic and critical marketing strategies they're implementing in 2021 and beyond.
Friday, October 22, 2021
3 Proven Steps to Becoming a Stand Out Brand and Scaling Your Services Business
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Seema Alexander
Disruptive.CEO, Founder, Disruptive CEO & the U.N.I.Q.U.E Method™ + Co-Organizer DC Start Up WeekCalling all service-based CEOs, founders, expert consultants, coaches, and practitioners: Are you incredible at what you do, have had some traction, and have created real results for any client you have had the ability to serve.
However, what keeps you up at night is when you realize that although you have been working so hard, your brand doesn’t stand out and the way you do business today is not scalable, sustainable, or as profitable as it could be.
Join Seema Alexander, the founder of the U.N.I.Q.U.E Method™ (a proven business growth framework) and the Disruptive Female CEO Business Growth Accelerator in this workshop style session to help you gain clarity on 3 important decisions most entrepreneurs struggle with (yet are the foundations for real growth):
- 1) who are you uniquely suited to serve (ideal client);
- 2) who should stop you stop serving (unideal client), and most importantly
- 3) what do you want to be known for in the market.
This proven process is based on 20+ years of experience and research and has helped 1000+ entrepreneurs (like you) create a blueprint to scale their professional services businesses—resulting in enhancing their brand authority, millions of dollars in revenue, and achieving immeasurable impact in the clients thet serve.
If you really are looking to scale your business, it’s time for you to take time to “work on your business—not in your business” and allow a leading business growth expert to guide you through the process. You don’t want to miss out! Register today!
Closing Virtual Networking Celebration
Join on AttendifyClose out DC Startup Week by celebrating our thriving startup ecosystem and networking with founders, investors, community leaders and more!
Grab a drink (it's 5 o'clock somewhere, right!?), lunch or water and hop on camera to close out DCSW21!