DC Startup Week 2021

In this presentation you'll learn from the expert of referability himself, Michael Rodrick,  on how to navigate the new landscape of branding where everyone's different is starting to sound the same. You'll learn the three principles you need to follow to create a referable brand and also what types of partnerships will accelerate your own referability.

Most importantly you'll learn the counterintuitive truth behind true influence and how to use this powerful tool to transform the way your brand is talked about even when you're not there.

Calling all experts, coaches, consultants, authors, and service providers, join Jason Van Orden, an expert on scaling your expertise through online programs, in this very informative workshop on packaging your expertise into a scalable online program.

When you make money selling services, your income is inherently limited by the number of hours you can sell. Creating a scalable offer allows you to break through this ceiling to achieve bigger income and impact. In this presentation, you'll learn a simple framework for turning your ideas and expertise into an online course or program. The focus will be on keeping the process simple, so that you can create and sell an offer quickly.

Listen to these incredible leaders and founders from Creative Theory, Viget, and Threespot share the stories of how their marketing agencies went from startup to multi-million dollar businesses.

They will share how they got started, how they found their anchor clients, how they figured out their unique positioning in the space---and what it took to grow an agency with a purpose. If you are looking to launch or grow your agency, you don't want to miss out on this great panel of experts.

Come prepared with your questions and your notepads. There is going to be a lot of goodness in this one.

Did you know over 40% of venture-raised capital goes directly to buying Google and Facebook ads (TechCrunch)? What makes these platforms the most powerful tools to fuel growth for companies?

And how do growth-stage startups leverage these solutions to make a tangible impact?

Karan Mahendroo is a Digital Strategy Lead on Google’s unique Accelerated Growth Team – a higher-touch incubator program for fast-growing startups looking to scale with Google. During this talk Karan will walk through Google’s most powerful solutions for growth marketers and how startups can use them to generate revenue.

In the post-cable network that we live in, original content is more important than ever.

Over the past few years, we have seen businesses adopt podcasts to build influence and facilitate impactful conversations in order to drive change.

As of 2021, there are over two million podcasts and more than 48 million podcast episodes (Podcast Insights 2021). This is pretty startling growth, considering there were just over 500,000 active podcasts in 2018.

Podcasts serve as a great medium for startup founders to connect with the target audience and like-minded industry leaders to grow their network and thought leadership.

Join the top entrepreneurs, podcast experts, and hosts in the region to learn how you can start your own podcast to amplify your reach and brand.

This interactive session will teach you how to secure corporate partnerships and sponsorships as an additional stream of income. From securing sponsorships and brand partnership opportunities, we'll discuss the various types of corporate sponsorships and other joint venture partnerships and how they can help grow your business. For attendees seeking other income streams to add value to their bottom line, here's your opportunity!

What you call yourself is deeper than a genre or industry. A name is an opportunity for agency, a chance to be known. When you have a name, you have a choice.

You need language as rich and precise as your vision and craft.

You want to tell the story of what has come before and what comes next and the thread that holds it all together.

Using an idea called "The Ground Truth", we'll learn how to explore our narratives and vision for the world as-it-could-be to name the impact and value of what we do. This work doesn't have to be lonely. You don't have to feel missed. And a clear definition will get you there.