Early Stage Founder

Monday, October 18, 2021

- EDT
Ask An Expert: Accounting, Recruiting, Marketing & Social Media
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Roxy Jahangeri
Roxy Jahangeri
IRL Agency, Co-Founder
Cory Lawrence
Cory Lawrence
IRL Agency, Co-Founder + + Co-Organizer for DC Start Up Week
Manny Cosme
Manny Cosme
CFO Services Group, President and CEO / CFO
Chris Bordeaux
Chris Bordeaux
Hunt Club, General Manager

Come prepared with questions you have for an expert on recruiting, marketing, and social media.

- EDT
Ask An Expert: Startup Legal Advice + Public Relations (Bring Your Questions)
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Anthony Millin
Anthony Millin
NEXT by Shulman Rogers, Founder and Co-Chair
Steve Winter
Steve Winter
BWF Communications, President
Heather Mahoney
Heather Mahoney
Haute Haus Agency, President

Every day at this time you will have access to top experts in their field for FREE advice on your early-stage or growth-stage startup. We will be hosting a breakout room with startup law Experts. 

Legal: Anthony Millin, Founder and Chair of NEXT (Startup Law) powered by Shulman and Rodgers

Public Relations: Steve Winter, Sage Communications 


- EDT
Little Known Secrets to Attracting Checks from Angel Investors
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Liz Sara
Liz Sara
Nattional Women's Business Council, Chair

Here's some tips from an insider and how to get the angels with the deepest pockets to pursue YOU with their money!

- EDT
How to Get Media Coverage Amidst the Shifting PR Landscape
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Amber Corrin
Amber Corrin
Sage Communications, Director of Content, Public Relations
Christina Daves
Christina Daves
PR for Anyone
Michaela Althouse
Michaela Althouse
Technical.ly DC, Lead Reporter
Sara Gilgore
Sara Gilgore
Washington Business Journal, Innovation & Health Reporter
- EDT
Maximize Your Energy Return On Investment [EROI]
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Adam Mutschler
Adam Mutschler
The Kedar Group, Managing Partner

Our energy is our most valuable asset, and it is chronically mismanaged. From putting your energy towards tasks that drain you to missing crucial opportunities to build a network that brings you energy rather than takes it - there is immense potential in fine-tuning your "Energy Return On Investment" [EROI.] In this talk, you will explore ways to identify how your energy is best utilized and map out ways to fully leverage the energy you give to increase the energy you receive. In an ideal world, when we put energy out, we get energy back. So, let's calibrate your EROI and maximize your return.

- EDT
Female Founders: Finding the Right Investors
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Amira Ouji
Amira Ouji
Revolution's Rise of the Rest Seed Fund, Director of Portfolio Engagement
Dahna Goldstein
Dahna Goldstein
Halcyon, Chief Investment Officer
Gabby Cazeau
Gabby Cazeau
Harlem Capital, Principal
Lisa Friedlander
Lisa Friedlander
NEXT powered by Shulman Rogers/Citrine Angels
Stephanie Cummings
Stephanie Cummings
Please Assist Me, CEO
- EDT
Outcome Based Product Development and Getting to MVP Faster
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Harrison Neuert
Harrison Neuert
ideas42 Ventures, Senior Associate
LaToria Pierce
LaToria Pierce
ideas42 Venture Studio, Entrepreneur
Sonali Zaveri
Sonali Zaveri
ideas42 Ventures, Design & Operations Lead

Learn from the ideas42 Ventures team about using outcome-based road mapping and behavioral science when building products. We'll share our process for getting from idea to MVP as quickly as possible and how to set yourself up to move fast and iterate with no time lost. We'll also share how we use behavioral science to build products that make measurable impacts and meet our users where they are. Together we'll look at some of what we've created recently with our studio businesses and try out some of these methods on your products or ideas.

- EDT
How to Build a 3-Year Financial Forecast for Startups (Hands on Financial Tool in MS Excel) Model
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Tommy White
Tommy White
American Unversity Center for Innovation, Director

Understanding the flow of money in and out of your business is paramount to essential business success. However, this issue is often misunderstood or put on the "back burner" by startup founders. In this session, we will provide attendees a template model (in MS Excel) that includes revenue, cost (COGS and Fixed), Operating Income, Cashflow, and break-even analysis for a 36 monthly period. We will also introduce a simple CAP Table in the model. Sample practice numbers will be provided for discussion! You get to keep and use the model!

- EDT
3 Skills To Sustainably Finish Any Project
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Cristina Roman
Cristina Roman
Pique Coaching, Procrastination Coach

Want a real brain breaker? Every single productivity challenge is a combination of one or more of just four challenges: Focus, time, priorities, and commitment. So if you can learn to troubleshoot these four areas in your life, you can learn to live in your unique Productivity Power Zone every day.

You'll walk away from this session understanding the four challenges, knowing exactly what exercises to use to troubleshoot each one, and having a clear vision for how to bridge the gap between where you are now and daily life living in your Productivity Power Zone. Life Coach Cristina Roman will be doing live coaching during the session, so prepare to get vulnerable.

- EDT
Accelerator Showcase: Learn From Local Accelerator Leaders About How They Can Help You Scale
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Diego Mariscal
Diego Mariscal
2Gether-International, CEO/Founder
Michaela Althouse
Michaela Althouse
Technical.ly DC, Lead Reporter
Nicole Weissman
Nicole Weissman
Halcyon, Director of Communications
Ryan Kuder
Ryan Kuder
Techstars, Managing Director
Will Dickson
Will Dickson
FedTech, Director

Joining an accelerator is one of the ways many early stage startups have used to gain traction, funding, strategic partnerships, and reach faster than doing it by themselves.

We are very excited to bring four leading accelerator program leaders together from Techstars (for tech founders), 2Gether-International (for founders with disabilities), Halcyon (for social impact founders), and FedTech (for government innovation focused founders ) for you to learn how their programs can support your startup to scale.

Each accelerator will share their insights on everything you need to know - from applying to how to make the most out of their programs, to key growth strategies regardless if you plan to join a program or not that will help you grow.

This conversation will be moderated by the Lead Reporter at Technical.ly DC, Michaela Althouse. If you are a startup considering applying to an accelerator program or just looking for proven business growth strategies—you don’t want to miss out to this valuable content.

Tuesday, October 19, 2021

- EDT
PR Tips, Tools & Tactics for Startups
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Steve Winter
Steve Winter
BWF Communications, President

Startups and early stage companies rarely have sufficient revenues for large scale advertising and marketing campaigns, so many turn to public relations to help launch their organizations, build awareness and create product demand. This one-hour workshop can demonstrate how you can harness the power of media relations to achieve those communication objectives. Steve Winter, president of Brotman|Winter|Fried, a division Sage Communications, will discuss when it’s right and when it works to do it yourself vs. when you should bring in the heavy hitters.

- EDT
What Stage Am I Anyway?
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Zoë Barry
Zoë Barry
Zingeroo, Inc., CEO

Raising money? Learn the metrics investors look for at each round and ace your next fundraise. Zoë Barry, exited founder & angel investor, teaches you the fundraising milestones for early-stage companies, from Friends & Family to Series A.

- EDT
Small Business Readiness: Keys to Starting Up
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Lucretia Freeman-Buster
Lucretia Freeman-Buster
Lamb Consulting Group, Managing Principal & CEO

Have you thought about vacating your 9 to 5 job and going into business for yourself? Whether the dream is starting a home-based business or starting a retail company that becomes the next Amazon, the fascination of owning and operating a small business can be overwhelming. This workshop is dedicated to startup businesses who need assistance knowing where and when to start their business. So do you ask yourself how, what, when, where, and why? Then this course is for you! You'll walk away with new knowledge on how to source access to capital, completing your business plan, how to manage your funds, building successful partnerships, and more.

- EDT
Founders on Fire: Fireside Chat with Gerald Yao
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Adam Mutschler
Adam Mutschler
The Kedar Group, Managing Partner
Gerald Yao
Gerald Yao
FiscalNote, Chief Strategy Officer & Co-Founder

Stay tuned for the speaker announcement!

Wednesday, October 20, 2021

- EDT
Open Doors to Funding: Are you Prepared?: How to Write an Epic Funding Story and Executive Summary
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Ines LeBow
Ines LeBow
Enterprise Transformation Solutions, CEO/Founder

If you are looking to get funded, you probably already know you need a pitch deck and a business plan.

But many entrepreneurs overlook the importance of having a tightly written Executive Summary and a 7-9 slide pitch deck. An Executive summary is often the first document investors want to see before a complete pitch deck and business plan. It can be the key to opening more doors!

Join startup/scale-up expert Ines LeBow on how to pitch investors and get funded. The session includes information on how to write an Epic Funding Story and Executive Summary. She will tell you the ten things you need to have to go through the fundraising process.

- EDT
4 Needed KPIs Early Stage Startups to Track
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Angie Collier
Angie Collier
Dupont Circle Solutions, Vice President of Biz Dev
Chrissy Andrews
Chrissy Andrews
Dupont Circle Solutions, Senior Director

Growth is probably top of mind for you as you’re beginning your journey. Not sure where to start? Join us for an interactive session on getting started with KPIs (Key Performance Indicators). KPIs allow you to get an overview of how your business is performing at any given time.

We’ll cover:

· The goal and importance of KPIs

· Defining KPIs for your early days

· 4 Needed KPIs Early Stage Startups to Track

· Evolution of KPIs as you scale

- EDT
Ask An Expert: Accounting, Recruiting, Marketing & Social Media
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Chris Bordeaux
Chris Bordeaux
Hunt Club, General Manager
Cory Lawrence
Cory Lawrence
IRL Agency, Co-Founder + + Co-Organizer for DC Start Up Week
Manny Cosme
Manny Cosme
CFO Services Group, President and CEO / CFO
Roxy Jahangeri
Roxy Jahangeri
IRL Agency, Co-Founder

Come prepared with questions you have for an expert on recruiting, marketing, and social media.

- EDT
How to Leverage Activation to Move Users Through the Buyer Journey
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Angela Ferrante
Angela Ferrante
Laudable, CEO & Founder
Aoife Jacob
Aoife Jacob
Growth University, Head of Growth - Activation
Christopher Hertz
Christopher Hertz
Startups & Growth Companies, Entrepreneur, Investor & Advisor
Craig Zingerline
Craig Zingerline
Growth University, CEO & Co-Founder

Activating your audience of users to become paying customers is part art, part science. Learn how to build a strong process to help move users through your buyer journey. The founders in this panel will share what's worked as well as what's not worked when building their activation strategies.

- EDT
Getting Ready To Raise: 10 Things You Should Do Before Taking Outside Capital
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Max Moyer
Max Moyer
Triumph Law, PLLC, Founder

Congrats, you’ve launched your business, gathered some co-founders and are well underway with your proof of concept! What’s next? Fundraising. Easy right? You hope so, but don’t leave it to chance. Here are ten things to do (and not do) as you ready your company for its first financing. From equity to co-founders to contracts, get a startup lawyer’s take on how to prepare for success. 


- EDT
Startup Studios and Startup Accelerators: What Are They and How Do They Help Your Startup Succeed?
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Anthony Jamison
Anthony Jamison
CivStart, CEO & Co-Founder
Jackie Hyland
Jackie Hyland
ideas42 Ventures, Business Lead
Joe Titlebaum
Joe Titlebaum
Black Lab Ventures, Founder
Regan Smith
Regan Smith
GSSN, Customer Success Manager
Marc Laitin
Marc Laitin
ideas42 Ventures PBC, Studio Lead

This will be a discussion of how studios and accelerators operate, how the studio and accelerator models are evolving, and how they help entrepreneurs drive their ideas to success.

- EDT
Market Talk: Why the DMV is Doubling Down on the Longevity and Caregiving Industry and Where Your Business Can Play a Role
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Deborah Jordan
Deborah Jordan
AARP, Director, Design Thinking
Patrice Martin
Patrice Martin
The Holding Co., Cofounder + CEO
Renee Wittemyer
Renee Wittemyer
Pivotal Ventures, Director, Program Strategy and Investment
Staci Alexander
Staci Alexander
AARP, Vice President, Thought Leadership
Keith Camhi
Keith Camhi
Techstars Future of Longevity Accelerator, Managing Director

Did you know that: 10,000 people are turning 65 in the United States every single day? And in the US, people over 50 generate $8.3 trillion annually in economic activity? And by 2050, it is projected that people over 50 will spend 61 cents of every dollar. So the older adult population is too big to ignore.

This panel will address the size of the older adult and caregiving markets, how to get to know these customers, themes of interest to Longevity investors, and the deep support the DC area offers startups in the category.

- EDT
How to Start, Develop and Evolve a Software Business
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Patrick Bryant
Patrick Bryant
Code/+/Trust, CEO

Developing new business ideas, especially in software, comes with many challenges for technical and non-technical founders. In this talk, we will examine how to start a software business, from testing the market to find your MVP (minimum viable product) to evolving the software product using three principles: Innovation, Scale, and Execution. Join this session if you want to learn how to start your software business or take your software to the next level.

- EDT
Deep-Tech Based Startups – Finding the Spark
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Marie Spittell
Marie Spittell
Alexandria Economic Development Partnership, Economic Development Associate
Mark Mondry
Mark Mondry
LAUNCH Center for New Ventures at Virginia Tech, Director

Are you an aspiring entrepreneur that is confident that you can build the next great start-up, but you just need the core innovative technology to get you started? Enter the world of deep-tech. Large research universities, like Virginia Tech, create new early stage technologies from their research. These technologies provide a powerful catalyst for startups opportunities. Often called “deep tech,” these technologies emerging from research offer enterprising entrepreneurs a potent spark of inspiration for creating new ventures. In this session. Mark Mondry, Director of LAUNCH Center for New Ventures at Virginia Tech, illuminates the possibilities in leveraging deep tech to build great startups and explains how the unique attributes of the DC region offer significant advantages over other startup ecosystems.

- EDT
SHOW ME THE MONEY: A No BS Guide to Getting Funded
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Access to capital is critical in any business. Whether you are just starting up, expanding into new markets, or scaling in earnest, access to capital can make the difference between success and failure. This workshop will show you how to identify the right source of capital for every stage in your business development cycle.

What You’ll Learn
• How to position your startup for success by developing a strategic fundraising plan
• How to target the right investors at the right time
• Where your startup sits on the investment-readiness scale
• What types of funding are available to you at every stage in the startup lifecycle
• Identify the 10 proven sources of funding for your business
• Walk away with the exact tools you need to help you move forward.

How it will help you
If you want to know how to raise capital to build your business, you’re not alone. Each year more than 70% of small businesses use some form of financing. While money doesn’t grow on trees, there are a number of ways you can seek funding for your business—some more traditional than others. You’ll develop a deeper understanding of how to get the capital you need to succeed as you launch, grow and scale your business.

Thursday, October 21, 2021

- EDT
Choosing Co-Founders: How to Build a Top Startup Team
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Nikki Blacksmith
Nikki Blacksmith
Blackhawke Behavior Science, Co-Founder & Co-CEO
Mo McCusker
Mo McCusker
Blackhawke Behavior Science, Co-Founder and COO

Building a high-performing leadership team is one of the most important and impactful activities you can do for your startup. Research shows it’s what differentiates an organization that cruises from one that soars. Identifying the right co-founders is more than just finding people with technical skills and qualifications; it starts with understanding yourself and your team, as well as who complements and fits within your team and collective culture. This session focuses on  assembling high-performing leadership teams, providing guidance and tools for assessing and developing co-founders that fit and thrive.

- EDT
Bootstrapping Your Way to Multi-Millions in Revenue
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Blake Davenport
Blake Davenport
The Davenport Group, CEO
Neil Shah
Neil Shah
ThinkNimble, CEO
Michelai Graham
Michelai Graham
Freelance Business and Technology Reporter
Josh D'Angelo
Josh D'Angelo
MovementX, Co-Founder & CEO

There's no question about it- bootstrapping is tough. Yet, it offers clear advantages in protecting equity, maintaining autonomy, and building a sustainable business model. In this candid conversation, join founders who have successfully bootstrapped their companies to multi-millions in revenue as they share the real-life lessons, challenges, and advantages of bootstrapping to success.

- EDT
Workshop: Writing User Stories and Wireframes
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Marcy Ewald
Marcy Ewald
ThinkNimble, Chief Operating Officer
William Huster
William Huster
CTO, ThinkNimble

Most software developers might not want you to know this, but writing code is the easy part of building a great app. The hard part is understanding how that app solves real, human problems, and that's where you, as a founder, come in. You don't have to know how to code to prepare an excellent product for development. Still, you need to translate your solutions to the language of your development team and understand what they are going through as they build new technology. In this session, you'll hear from ThinkNimble's CTO, William Huster, and Head of Product and COO, Marcy Ewald. In this session, you'll learn: - Common misconceptions non-techies have about building technology - Prioritization matrix for MVP features - Aligning on user outcomes - How to write user stories and wireframes before approaching a developer

- EDT
Ways to Find Initial Customers
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Craig Zingerline
Craig Zingerline
Growth University, CEO & Co-Founder
Jen Bryan
Jen Bryan
Growth University, Co-Founder & CMO
Marcus Bullock
Marcus Bullock
Flikshop, CEO/Founder
Ramli John
Ramli John
ProductLed, Managing Director
Shane McCarthy
Shane McCarthy
Sandboxx, CMO

Finding customers is one of the most important yet hardest aspects of running a startup. In this panel, we will discuss how each of our high-growth startups found our first customers and share what's worked and what's not worked when running customer acquisition campaigns. Activating your audience of users to become paying customers is part art, part science. Learn how to build a solid process to help move users through your buyer journey. The founders in this panel will share what's worked and what's not worked when building their activatio

- EDT
AgeTech 101: Masterclass
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Ariel Cadby-Spicer
Ariel Cadby-Spicer
AARP Innovation Labs, Advisor, Startup Collaboration
Sasha Spellman
Sasha Spellman
AARP Innovation Labs, Startup Collaboration Director
Rick Robinson
Rick Robinson
AARP Innovation Labs, VP, Startup Engagement

AgeTech shortened for Age Technology, is a term applied to solutions at the intersection of longevity and technology. Technology to address the aging economy is needed now more than ever. Older adults are projected to outnumber children under age 18 for the first time in US history by 2034, according to Census Bureau projections. The world is aging, and the needs for tech-enabled solutions are in demand to support this transition. According to the UN, by 2050, 20% of the world's population (~2 billion people) will be over 60. Are your tech solutions accessible to older adults, or are you overlooking this $9 trillion sector? You will learn about : - The massive opportunities in AgeTech - The four critical audiences in this sector - The startups that are leading the way - How to tailor your solutions into this sector

- EDT
How To Launch A Startup Without A Technical Cofounder
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Daniel Abrams
Daniel Abrams
MassLight, CEO

Did you know you don’t need to code to launch a successful startup? You don’t even need a technical cofounder. Non-technical founders are underrepresented and underserved but they can still be incredibly successful. Join Daniel Abrams, CEO of MassLight, and learn how to raise capital, build momentum, and grow your company when you don’t have technical capacity. RSVP to find out more!
We can’t wait to see you there!"

- EDT
Local SEO Strategies That Get Results
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Jimmy Newson
Jimmy Newson
Moving Forward Small Business, Founder

When you perform local SEO, you not only increase your visibility, you position yourself to beat out more regional and national brands for the same or similar products and services. Local SEO is centered around on-page optimization and your Google My Business listing.


In this webinar, I will dive deep into 11 strategies you need to build your local brand online and start to beat out your competitors.  

We Will Cover: * The Benefits of Local SEO  * 11 Strategies for Successful Local SEO * Free and Paid Tools to get the job done

- EDT
Crowdfunding in 2021 and Beyond: What’s it Really Like
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Lawrence Bard
Lawrence Bard
Shulman Rogers, Partner
Paul Jossey
Paul Jossey
Jossey PLLC, Principal
Gary Skulnik
Gary Skulnik
Neighborhood Sun, CEO
Mariel Rošić
Mariel Rošić
Wefunder, Growth & Venture Programming

Crowdfunding is hotter than ever and expected to continue to surge. Learn from crowdfunding experts and entrepreneurs what its really like to successfully complete a Reg CF crowdfunding campaign.

- EDT
Inside a Techstars Accelerator: Insider Tips and Tricks for Founders from Founders
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Ian Garrett
Ian Garrett
Phalanx, CEO & Co-founder
Jasmine Jones
Jasmine Jones
Cherry Blossom Intimates, Founder + CEO
Marcus Bullock
Marcus Bullock
Flikshop, CEO/Founder
Paige Wilson
Paige Wilson
Naborforce, Founder
Keith Camhi
Keith Camhi
Techstars Future of Longevity Accelerator, Managing Director

How do I get into Techstars? What is the experience like? When is the right stage to participate? Where are the programs around the world that DC area founders can tap into, and what are their themes?

If you've ever asked yourself any of these questions, this panel is for you! Techstars, the #1 early-stage investor in the world by volume according to Crunchbase, has supported over 2500 early-stage companies via its 13-week accelerator model since 2006.

Hear from local Techstars alumni and the Managing Director of Techstars first DC-area program.

- EDT
The Power of Disability and Diversity in Entrepreneurship, Fundraising and Team Building
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Diego Mariscal
Diego Mariscal
2Gether-International, CEO/Founder
Sarah Millar
Sarah Millar
City Light Capital, Principal
Vanessa Gill
Vanessa Gill
Social Cipher, Inc., CEO + Co-Founder
Kunho Kim
Kunho Kim
CEO, Door Labs

The Office of Disability Employment Policy, reports that people with disabilities are almost twice as likely to pursue entrepreneurship compared to the non-disabled population.

During this session, we will discuss how disability and diversity are an asset when thinking about innovative strategies to building a business, securing investors, and building creative teams. Our expert panelists will share their own journeys, explore challenges they faced, share fundraising strategies, and detail their own work in bringing the discussion of disability and diversion to the front of the startup ecosystem.

Join us in envisioning a world where disability and diversity are synonymous with innovation and creativity.

- EDT
Venture Capital for Early Stage Founders
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Ana Cristina Gadala-Maria
Ana Cristina Gadala-Maria
QED Investors, Principal
Eric Dobosh
Eric Dobosh
Route 66 Ventures, Investor
Matt Andrulot
Matt Andrulot
Verdence, Director, Due Diligence
Kristine Harjes
Kristine Harjes
Motley Fool Ventures, Vice President

Join us for an in-depth conversation led by Verdance Capital on how to engage, pitch and obtain venture capital as an early-stage startup from leading venture capitalists from QED Ventures, Route 66, and Motley Fool Ventures.

- EDT
Female, Fearless, Fintech Founders
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Oona Rokyta
Oona Rokyta
Oona Rokyta, CEO & Co-Founder
Fonta Gilliam
Fonta Gilliam
Wellthi, CEO & Founder
Michelai Graham
Michelai Graham
Freelance Business and Technology Reporter

Being a startup founder can be challenging. Now add being a female to that, and it gets tougher. Let's get fintech female founders together, and you might see the word "rare" get highlighted. 88% of Fintech founders are male. Women make up 23% of traditional bank boards but only 14% of fintech boards. We have a long way to go achieving gender parity in this sector. Let's meet the brave female founders who are paving the way to make fintech more equitable. Learn the following: - The trends shaping the fintech sector - The targeted fintech solutions to meet changing needs - Developing products for a diverse and inclusive customer base - The opportunities to support female founder

Friday, October 22, 2021

- EDT
Foundations of Funding For Early Stage Startups
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Anthony Millin
Anthony Millin
NEXT by Shulman Rogers, Founder and Co-Chair

What are the keys to successfully raise outside money whether it's friends and family, seed, angel or VC monies? No matter the stage of growth or the traction earned, the challenges facing the founding team are great!

Come learn the fundamentals of raising capital - both legal and strategic considerations!

- EDT
Supercharge Your Personal Brand
Join on Attendify

Are you ready to get found, get funded and get famous? If you are looking to build your personal brand, but you don’t know where to start, this workshop is for you.

As an entrepreneur, your personal brand is your greatest asset - it’s how you show up in the world and how people think about you when you’re not around. Just like a comic book superhero, your personal brand clearly communicates your hidden superpowers to the world.

If you are like most entrepreneurs, you are so wrapped up in building your business, you might have overlooked the importance of building your personal brand. Or maybe you’re not 100% sure of your super powers, and you’re struggling to let the world know what you can do.

Learn how to discover your hidden superpowers and supercharge your personal brand in 10 easy steps. You will walk away with a deeper understanding of your hidden strengths and unique talents and develop a step-by-step plan to help you build a powerful brand that clearly communicates the value you bring to the world.

If you’re ready to supercharge your personal brand, this workshop is for YOU!