Monday, October 18, 2021
DC Startup Week KickOFF

Seema Alexander
Founder, DisruptiveCEO Advisory, Creator, U.N.I.Q.U.E Method™ & Co-Organizer DC Start Up WeekJoin us to kick off DC Startup Week!
State of Entrepreneurship in the DMV: Pivoting from Pandemic Recovery to Growth
Join Kevin Morgan, Director of Technology Sector Attraction and Retention from the WDCEP moderate an amazing panel of three key players of the entrepreneurial ecosystem from DC, VA, and MD: Victor Hoskins, the President, and CEO of the Fairfax County Economic Development Authority, Melissa Bradley, CEO of Ureeka and 1863 Ventures and Allyson Redpath, Director of Entrepreneurship at Maryland Dept of Commerce.
They will kick off DC Startup Week with a lively and important discussion on the state of entrepreneurship in the DMV as we recover from the pandemic, exciting trends they see for growth opportunities in the area, and resources that you all can leverage as you launch and grow your businesses.
These three individuals are key players in helping create a stronger entrepreneurial ecosystem in our region. You don't want to miss out on this great panel. Add it to your schedule today!
Ask An Expert: Accounting, Recruiting, Marketing & Social Media
Come prepared with questions you have for an expert on recruiting, marketing, and social media.
Ask An Expert: Startup Legal Advice + Public Relations (Bring Your Questions)
Every day at this time you will have access to top experts in their field for FREE advice on your early-stage or growth-stage startup. We will be hosting a breakout room with startup law Experts.
Legal: Anthony Millin, Founder and Chair of NEXT (Startup Law) powered by Shulman and Rodgers
Public Relations: Steve Winter, Sage Communications
Leveraging a Theory of Change to Map and Measure Social Impact
In the nonprofit sector, organizations often utilize a Theory of Change (ToC) model to articulate how their work directly results in a chain of outputs, intended outcomes, and ultimate impact. ToC models are used to allocate resources appropriately, inform strategic decisions, align program activities and services with the organization’s overall mission, and provide a framework to measure social impact. In this session, Nina Sabarre, Founder & CEO of Intention 2 Impact (I2I), will demonstrate how social enterprises can learn from the nonprofit sector to develop their own ToC model to maximize their social ROI and demonstrate impact to potential funders. Nina has over a decade of experience working with purpose-driven organizations to use data to drive their strategy, innovation, and impact. Some recent clients include Open Society Foundations, Transparency & Accountability Initiative, the Asian Pacific Islander Council of San Francisco, UN Food Systems Summit, Chan Zuckerberg Initiative, Elevate Prize Foundation, and Earthjustice.
Little Known Secrets to Attracting Checks from Angel Investors
Here's some tips from an insider and how to get the angels with the deepest pockets to pursue YOU with their money!
The War for Talent: Time to Reset Your Acquisition and Retention Strategies
Now that businesses are re-opening following the height of the pandemic, there is a struggle to acquire and retain talent. Join Amber Clayton, SHRM-SCP, Knowledge Center Director and Kerri Nelson, Strategic Research Sr. Specialist with the Society for Human Resource Management (SHRM) along with Amy Spurling, CEO of Compt as they share information on current trends in talent acquisition and retention and how start-ups like yours can survive and thrive during these challenging times.
Turning Your Business Into a Force of Good
Ready to make a real impact through your work? Join SEED SPOT for a virtual workshop on optimizing your social impact and raising impact investment. In this interactive workshop you will utilize the Impact Entrepreneurship Framework for structuring your business model around social impact and discover strategies for pursuing impact investment.
Choosing Impactful Environmental Goals for Your Business and Making Them Stick
Consumers are increasingly looking for opportunities to align their spending with their values. Showing them that the environment authentically matters to you and your business goes a long way toward building loyalty and protecting our planet. Making meaningful environmental commitments doesn't have to be expensive, and in fact, many of them are more financially efficient than the alternative. This talk will walk through viable options for putting your environmental intentions into practice to sustainably grow your business and connect with your clientele. We'll also discuss strategies for embedding your sustainability goals into your company culture as you grow your business. Time will be reserved for reflection on which types of initiatives might work best for you, along with a Q&A period.
Maximize Your Energy Return On Investment [EROI]
Our energy is our most valuable asset, and it is chronically mismanaged. From putting your energy towards tasks that drain you to missing crucial opportunities to build a network that brings you energy rather than takes it - there is immense potential in fine-tuning your "Energy Return On Investment" [EROI.] In this talk, you will explore ways to identify how your energy is best utilized and map out ways to fully leverage the energy you give to increase the energy you receive. In an ideal world, when we put energy out, we get energy back. So, let's calibrate your EROI and maximize your return.
Building Sales Teams for Growth Stage Companies
Bringing together a group of experienced professional sales leaders to share learnings about how to successfully build a commercial organization.
The Power Of Referability: How To Get People Talking About Your Brand When You're Not In The Room
In this presentation you'll learn from the expert of referability himself, Michael Rodrick, on how to navigate the new landscape of branding where everyone's different is starting to sound the same. You'll learn the three principles you need to follow to create a referable brand and also what types of partnerships will accelerate your own referability.
Most importantly you'll learn the counterintuitive truth behind true influence and how to use this powerful tool to transform the way your brand is talked about even when you're not there.
Outcome Based Product Development and Getting to MVP Faster
Learn from the ideas42 Ventures team about using outcome-based road mapping and behavioral science when building products. We'll share our process for getting from idea to MVP as quickly as possible and how to set yourself up to move fast and iterate with no time lost. We'll also share how we use behavioral science to build products that make measurable impacts and meet our users where they are. Together we'll look at some of what we've created recently with our studio businesses and try out some of these methods on your products or ideas.
7 Tech Startups, 7 Growth Lessons
Join lifelong startup engineer, Bill Boulden, as he shares one valuable lesson (both technical and non) that he has learned from each of his seven tech startups over the last seven years.
If you are an early-stage founder, you DO NOT want to miss this session. It is jammed packed with gems that will save you so much time, money and accelerate your path forward in your startup.
How to Build a 3-Year Financial Forecast for Startups (Hands on Financial Tool in MS Excel) Model
Understanding the flow of money in and out of your business is paramount to essential business success. However, this issue is often misunderstood or put on the "back burner" by startup founders. In this session, we will provide attendees a template model (in MS Excel) that includes revenue, cost (COGS and Fixed), Operating Income, Cashflow, and break-even analysis for a 36 monthly period. We will also introduce a simple CAP Table in the model. Sample practice numbers will be provided for discussion! You get to keep and use the model!
How to Package Your Expertise as a Scalable Online Program
Calling all experts, coaches, consultants, authors, and service providers, join Jason Van Orden, an expert on scaling your expertise through online programs, in this very informative workshop on packaging your expertise into a scalable online program.
When you make money selling services, your income is inherently limited by the number of hours you can sell. Creating a scalable offer allows you to break through this ceiling to achieve bigger income and impact. In this presentation, you'll learn a simple framework for turning your ideas and expertise into an online course or program. The focus will be on keeping the process simple, so that you can create and sell an offer quickly.
Quantum, Cyber Security, Data Governance...Oh My! Emerging tech in UMD's Discovery Discovery

Sammy Popat
University of Maryland Discovery District, Manager of the Discovery District, Campus Connector & Interim Director of MAVRICThe technological innovations being developed and commercialized with the University of Maryland's research park, the Discovery District, are transforming the world around us. Hear from a few of the people who are leading these efforts through their ventures and programs, including the University's Chief Innovation Officer and Director of the Quantum Startup Foundry, the co-founder of a cloud-native data governance platform, and one of the co-creators of the Crash Bandicoot series along with several other startups. This panel will be moderated by the Director of the Discovery District and Director of MAVRIC, the Mixed/Augmented/Virtual Reality Immersive Community.
3 Skills To Sustainably Finish Any Project
Want a real brain breaker? Every single productivity challenge is a combination of one or more of just four challenges: Focus, time, priorities, and commitment. So if you can learn to troubleshoot these four areas in your life, you can learn to live in your unique Productivity Power Zone every day.
You'll walk away from this session understanding the four challenges, knowing exactly what exercises to use to troubleshoot each one, and having a clear vision for how to bridge the gap between where you are now and daily life living in your Productivity Power Zone. Life Coach Cristina Roman will be doing live coaching during the session, so prepare to get vulnerable.
The Foundations of Building a Multi-Million Dollar Marketing Agency with a Purpose

Seema Alexander
Founder, DisruptiveCEO Advisory, Creator, U.N.I.Q.U.E Method™ & Co-Organizer DC Start Up WeekListen to these incredible leaders and founders from Creative Theory, Viget, and Threespot share the stories of how their marketing agencies went from startup to multi-million dollar businesses.
They will share how they got started, how they found their anchor clients, how they figured out their unique positioning in the space---and what it took to grow an agency with a purpose. If you are looking to launch or grow your agency, you don't want to miss out on this great panel of experts.
Come prepared with your questions and your notepads. There is going to be a lot of goodness in this one.
Accelerator Showcase: Learn From Local Accelerator Leaders About How They Can Help You Scale
Joining an accelerator is one of the ways many early stage startups have used to gain traction, funding, strategic partnerships, and reach faster than doing it by themselves.
We are very excited to bring four leading accelerator program leaders together from Techstars (for tech founders), 2Gether-International (for founders with disabilities), Halcyon (for social impact founders), and FedTech (for government innovation focused founders ) for you to learn how their programs can support your startup to scale.
Each accelerator will share their insights on everything you need to know - from applying to how to make the most out of their programs, to key growth strategies regardless if you plan to join a program or not that will help you grow.
This conversation will be moderated by the Lead Reporter at Technical.ly DC, Michaela Althouse. If you are a startup considering applying to an accelerator program or just looking for proven business growth strategies—you don’t want to miss out to this valuable content.
DCSW Networking Lounge: Virtual Happy Hour
Join us to end the first day of DC Startup Week for a new and innnovative way to virtually network and meet fellow attendees at DC Startup Week. Grab a drink and get ready to network!
Tuesday, October 19, 2021
The Where We Work Dilemma: Remote, Back to Office or Hybrid?
Around the nation and globe, organizational leaders and employees are battling the pros and cons of where we work. Is it time to go back to the office? Do we even still need offices? What role does geography and place play into our culture, productivity and wellbeing? Join this incredible panel of thoughtful team leaders for an engaging debate on where we go from here.
You’ve Got Leads. Now What? How to Convert Leads to Clients With A CRM.
Boost your sales by 30% just by nurturing your existing leads. Lead generation isn’t a one-and-done activity. It’s the beginning of the relationship building process to cultivate leads and convert them to clients.
This talk will demystify how to convert leads to clients. You will walk away with:
- Must-have elements in your lead journey to generate sales
- Three campaigns every business needs to build relationships and convert more leads to clients
- Finally, two simple but brilliant moves that will create lasting success in their business.
PR Tips, Tools & Tactics for Startups
Startups and early stage companies rarely have sufficient revenues for large scale advertising and marketing campaigns, so many turn to public relations to help launch their organizations, build awareness and create product demand. This one-hour workshop can demonstrate how you can harness the power of media relations to achieve those communication objectives. Steve Winter, president of Brotman|Winter|Fried, a division Sage Communications, will discuss when it’s right and when it works to do it yourself vs. when you should bring in the heavy hitters.
Leveraging the Google Suite of Products for Business Growth
Did you know over 40% of venture-raised capital goes directly to buying Google and Facebook ads (TechCrunch)? What makes these platforms the most powerful tools to fuel growth for companies?
And how do growth-stage startups leverage these solutions to make a tangible impact?
Karan Mahendroo is a Digital Strategy Lead on Google’s unique Accelerated Growth Team – a higher-touch incubator program for fast-growing startups looking to scale with Google. During this talk Karan will walk through Google’s most powerful solutions for growth marketers and how startups can use them to generate revenue.
The Workplace Revolution: Why Inclusion and Belonging Are Critical to Your Company’s Success
Organizations and leaders everywhere are currently looking more closely at their business models and workplace cultures to address diversity, equity and inclusion. The concept of belonging, traditionally less emphasized than psychological safety, is getting renewed attention as recent research and scholarship point to its foundational importance in inclusive workplace cultures. Join local thought leaders and practitioners in the field as they discuss how inclusion activates diversity, why belonging is so critical to every successful workplace, and how leaders can be change agents for inclusive collaboration.
What Stage Am I Anyway?
Raising money? Learn the metrics investors look for at each round and ace your next fundraise. Zoë Barry, exited founder & angel investor, teaches you the fundraising milestones for early-stage companies, from Friends & Family to Series A.
Cha-Ching! Mastering a Pitch Deck That Gets You Funding
Join an all-star panel of experts and hear from founders as they share their key insights and the “secret sauce” that helped them successfully raise money.
Small Business Readiness: Keys to Starting Up
Have you thought about vacating your 9 to 5 job and going into business for yourself? Whether the dream is starting a home-based business or starting a retail company that becomes the next Amazon, the fascination of owning and operating a small business can be overwhelming. This workshop is dedicated to startup businesses who need assistance knowing where and when to start their business. So do you ask yourself how, what, when, where, and why? Then this course is for you! You'll walk away with new knowledge on how to source access to capital, completing your business plan, how to manage your funds, building successful partnerships, and more.
Founders on Fire: Fireside Chat with Gerald Yao
Stay tuned for the speaker announcement!
In-Person VIP Early Stage Event **Pass Required*
This $127 pass includes access to all 100+ virtual events plus access to a one-day in-person VIP experience designed for early-stage founders hosted at a central location in Washington, DC! The VIP experience on October 19th will include lunch, networking opportunities with other founders and speakers, keynote speeches and talks, a happy hour, and other surprises! The cost will increase to $147, so grab your ticket now here!
In-person VIP Growth Stage Event *Pass Required*
This $127 pass includes access to all 100+ virtual events plus access to a one-day in-person VIP experience designed for growth-stage founders hosted at a central location in Washington, DC! The VIP experience on October 19th will include lunch, networking opportunities with other founders and speakers, keynote speeches and talks, a happy hour, and other surprises! The cost will increase to $147, so grab your ticket here!
Everything You Need to Know About Impact Investing
Hear from social impact experts on this panel on what impact investing means, what are the trends, and what are some of the opportunities that exist for you.
Great panel for early-stage social impact-focused entrepreneurs.
Wednesday, October 20, 2021
Open Doors to Funding: Are you Prepared?: How to Write an Epic Funding Story and Executive Summary
If you are looking to get funded, you probably already know you need a pitch deck and a business plan.
But many entrepreneurs overlook the importance of having a tightly written Executive Summary and a 7-9 slide pitch deck. An Executive summary is often the first document investors want to see before a complete pitch deck and business plan. It can be the key to opening more doors!
Join startup/scale-up expert Ines LeBow on how to pitch investors and get funded. The session includes information on how to write an Epic Funding Story and Executive Summary. She will tell you the ten things you need to have to go through the fundraising process.
4 Needed KPIs Early Stage Startups to Track
Growth is probably top of mind for you as you’re beginning your journey. Not sure where to start? Join us for an interactive session on getting started with KPIs (Key Performance Indicators). KPIs allow you to get an overview of how your business is performing at any given time.
We’ll cover:
· The goal and importance of KPIs
· Defining KPIs for your early days
· 4 Needed KPIs Early Stage Startups to Track
· Evolution of KPIs as you scale
Entrepreneurial Operating System (EOS) - Great People for Your Unique Company
You've got a growing company... You know you are only as good as your people... But just how do you make sure you've got great people for your unique company? Join this session: - Learn what really makes great people for YOUR company - Ensure you have great people who fit and will be fantastic at their jobs - Build the culture and results you always wanted. IMPORTANT: Bring your Core Values (and/or 3-7 characteristics that describe your company's personality/culture/DNA)
Living the Impact Startup Dream by Aligning Investors, Customers, Solutions and Mission" With Unstuck Labs
When you are a truly an impact business, you can't dilute your mission. It should be the core to your solution, customers. brand and investors. Join Wa'il Ashshowwaff, co-founder of Reyets, a social justice app that was recognized by Fast Company as one of the world changing ideas in this workshop as he shows you the framework to follow. Find out the four keys to unlocking a purposeful impact. Coming from 15+ years working with financial services, Ashshowwaf divides his time between overseeing Unstuck Lab Startup Studio, Reyets and mentoring social impact startups.
Ask An Expert: Accounting, Recruiting, Marketing & Social Media
Come prepared with questions you have for an expert on recruiting, marketing, and social media.
How to Leverage Activation to Move Users Through the Buyer Journey
Activating your audience of users to become paying customers is part art, part science. Learn how to build a strong process to help move users through your buyer journey. The founders in this panel will share what's worked as well as what's not worked when building their activation strategies.
Getting Ready To Raise: 10 Things You Should Do Before Taking Outside Capital
Congrats, you’ve launched your business, gathered some co-founders and are well underway with your proof of concept! What’s next? Fundraising. Easy right? You hope so, but don’t leave it to chance. Here are ten things to do (and not do) as you ready your company for its first financing. From equity to co-founders to contracts, get a startup lawyer’s take on how to prepare for success.
Loaves and Fish: How to Turn One Piece of Content Into a Year’s Worth
Can you really turn one content piece into an entire calendar year’s worth? Yes, and Hilary Sutton will show you how.
In this session, Hilary will walk you through how one piece of content can be the gift that keeps on giving in your marketing, and how strategically repurposing content can increase sales and deliver “wow” ROI. At the end of this session, you will be able to:
- Identify a piece of content that can expand and influence your entire editorial calendar for the year
- Strategically expand your role from content creator to content strategist
- Determine the most effective content pillars for your marketing
- Work smarter, not harder, by squeezing out dozens of potential uses from one piece of content -Create a content legacy that sets your company up to monetize and reuse content for years to come
Startup Studios and Startup Accelerators: What Are They and How Do They Help Your Startup Succeed?
This will be a discussion of how studios and accelerators operate, how the studio and accelerator models are evolving, and how they help entrepreneurs drive their ideas to success.
Wellness Talk: Moving to the Rhythm of Nature: Managing and Balancing Our Energy to Improve Performance
Our energy is contagious.
What does it mean to manage and balance our time and energy?
As leaders, entrepreneurs, friends, family members, partners, parents, siblings, mentors-our energy affects those around us. We navigate our every day in motion, transitioning from one call, task, project to the next, barely having a moment to catch our breath.
This fast-paced movement is unsustainable and oftentimes leads to a breaking point. Especially now, many of our patterns of work do not fit in this current environment. In this session, we will explore the science of stress, wellbeing, and nature to improve the quality of our work and life.
Participants will walk away with strategies that support the pause and the transition, helping to shed old habits and create new ones that are connected to their own energy rhythms in order to produce desired outcomes.
DCSW Networking Lounge: Virtual Networking
Join us for a mid-day break for a new and innnovative way to virtually network and meet fellow attendees at DC Startup Week. Grab your lunch and a coffee and get ready to network!
Market Talk: Why the DMV is Doubling Down on the Longevity and Caregiving Industry and Where Your Business Can Play a Role
Did you know that: 10,000 people are turning 65 in the United States every single day? And in the US, people over 50 generate $8.3 trillion annually in economic activity? And by 2050, it is projected that people over 50 will spend 61 cents of every dollar. So the older adult population is too big to ignore.
This panel will address the size of the older adult and caregiving markets, how to get to know these customers, themes of interest to Longevity investors, and the deep support the DC area offers startups in the category.
The Explosion of Podcasts: How to Build Your Influence with a Mic
In the post-cable network that we live in, original content is more important than ever.
Over the past few years, we have seen businesses adopt podcasts to build influence and facilitate impactful conversations in order to drive change.
As of 2021, there are over two million podcasts and more than 48 million podcast episodes (Podcast Insights 2021). This is pretty startling growth, considering there were just over 500,000 active podcasts in 2018.
Podcasts serve as a great medium for startup founders to connect with the target audience and like-minded industry leaders to grow their network and thought leadership.
Join the top entrepreneurs, podcast experts, and hosts in the region to learn how you can start your own podcast to amplify your reach and brand.
Series A Fundraising & Due Diligence Process
Calling all later stage companies interested in raising a Series A – learn the ins and outs of the due diligence process as well as the critical legal issues you will want to know!
How to Start, Develop and Evolve a Software Business
Developing new business ideas, especially in software, comes with many challenges for technical and non-technical founders. In this talk, we will examine how to start a software business, from testing the market to find your MVP (minimum viable product) to evolving the software product using three principles: Innovation, Scale, and Execution. Join this session if you want to learn how to start your software business or take your software to the next level.
Deep-Tech Based Startups – Finding the Spark
Are you an aspiring entrepreneur that is confident that you can build the next great start-up, but you just need the core innovative technology to get you started? Enter the world of deep-tech. Large research universities, like Virginia Tech, create new early stage technologies from their research. These technologies provide a powerful catalyst for startups opportunities. Often called “deep tech,” these technologies emerging from research offer enterprising entrepreneurs a potent spark of inspiration for creating new ventures. In this session. Mark Mondry, Director of LAUNCH Center for New Ventures at Virginia Tech, illuminates the possibilities in leveraging deep tech to build great startups and explains how the unique attributes of the DC region offer significant advantages over other startup ecosystems.
SHOW ME THE MONEY: A No BS Guide to Getting Funded
Access to capital is critical in any business. Whether you are just starting up, expanding into new markets, or scaling in earnest, access to capital can make the difference between success and failure. This workshop will show you how to identify the right source of capital for every stage in your business development cycle.
What You’ll Learn
• How to position your startup for success by developing a strategic fundraising plan
• How to target the right investors at the right time
• Where your startup sits on the investment-readiness scale
• What types of funding are available to you at every stage in the startup lifecycle
• Identify the 10 proven sources of funding for your business
• Walk away with the exact tools you need to help you move forward.
How it will help you
If you want to know how to raise capital to build your business, you’re not alone. Each year more than 70% of small businesses use some form of financing. While money doesn’t grow on trees, there are a number of ways you can seek funding for your business—some more traditional than others. You’ll develop a deeper understanding of how to get the capital you need to succeed as you launch, grow and scale your business.
Thursday, October 21, 2021
Choosing Co-Founders: How to Build a Top Startup Team
Building a high-performing leadership team is one of the most important and impactful activities you can do for your startup. Research shows it’s what differentiates an organization that cruises from one that soars. Identifying the right co-founders is more than just finding people with technical skills and qualifications; it starts with understanding yourself and your team, as well as who complements and fits within your team and collective culture. This session focuses on assembling high-performing leadership teams, providing guidance and tools for assessing and developing co-founders that fit and thrive.
Bootstrapping Your Way to Multi-Millions in Revenue
There's no question about it- bootstrapping is tough. Yet, it offers clear advantages in protecting equity, maintaining autonomy, and building a sustainable business model. In this candid conversation, join founders who have successfully bootstrapped their companies to multi-millions in revenue as they share the real-life lessons, challenges, and advantages of bootstrapping to success.
Founder Real Talk: How to Embrace Mental Breakdowns and Protect Your Sanity While Building a Disruptive Business
Every successful founder has drive, a love of problem-solving and a high tolerance for pain.
During this relaxed conversation led by Life and Business Coach, Katie Shannon, we will explore different founders' raw and emotional experiences while building their companies.
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What were the lessons in the mental breakdowns?
- What does sanity look like when you are married to a scaling business?
- Is there something beneath the drive and high tolerance for the pain we should be exploring?
This is going to be an incredible authentic talk. If you are a founder in the thick of it, you don't want to miss out!
Workshop: Writing User Stories and Wireframes
Most software developers might not want you to know this, but writing code is the easy part of building a great app. The hard part is understanding how that app solves real, human problems, and that's where you, as a founder, come in. You don't have to know how to code to prepare an excellent product for development. Still, you need to translate your solutions to the language of your development team and understand what they are going through as they build new technology. In this session, you'll hear from ThinkNimble's CTO, William Huster, and Head of Product and COO, Marcy Ewald. In this session, you'll learn: - Common misconceptions non-techies have about building technology - Prioritization matrix for MVP features - Aligning on user outcomes - How to write user stories and wireframes before approaching a developer
Good Business: What I Learned About Running My Social Enterprise
Hear firsthand from local social entrepreneurs as they share lessons learned from their successes and failures. Apply insights to get ahead with your ventures.
The Future is Very Gig: A Deep-Dive Into Tomorrow’s Mobility, Agility and Realized Transformations With a Technopreneur’s Perspective
Join the Chief Digital Officer of a growth-stage startup HAYK, Musstanser Tinauli, in an incredible discussion on the ever-evolving role of gig-economy in our ongoing day-to-day digital transformations.
Gig workers have already taken an invisible role in enabling last-mile mobility and the provision of several subscription services.
On one hand, billions of dollars worldwide have been injected into tech startups by the private sector which have secretly been enabled by countless gig-works; on the other hand, governments have consistently failed to evolve and come to to terms with the new ways of work.
In this talk we do a deep dive into how everything gig is central to technology startups success for the foreseeable future.
Ways to Find Initial Customers
Finding customers is one of the most important yet hardest aspects of running a startup. In this panel, we will discuss how each of our high-growth startups found our first customers and share what's worked and what's not worked when running customer acquisition campaigns. Activating your audience of users to become paying customers is part art, part science. Learn how to build a solid process to help move users through your buyer journey. The founders in this panel will share what's worked and what's not worked when building their activatio
AgeTech 101: Masterclass
AgeTech shortened for Age Technology, is a term applied to solutions at the intersection of longevity and technology. Technology to address the aging economy is needed now more than ever. Older adults are projected to outnumber children under age 18 for the first time in US history by 2034, according to Census Bureau projections. The world is aging, and the needs for tech-enabled solutions are in demand to support this transition. According to the UN, by 2050, 20% of the world's population (~2 billion people) will be over 60. Are your tech solutions accessible to older adults, or are you overlooking this $9 trillion sector? You will learn about : - The massive opportunities in AgeTech - The four critical audiences in this sector - The startups that are leading the way - How to tailor your solutions into this sector
How To Launch A Startup Without A Technical Cofounder
Did you know you don’t need to code to launch a successful startup? You don’t even need a technical cofounder. Non-technical founders are underrepresented and underserved but they can still be incredibly successful. Join Daniel Abrams, CEO of MassLight, and learn how to raise capital, build momentum, and grow your company when you don’t have technical capacity. RSVP to find out more!
We can’t wait to see you there!"
Local SEO Strategies That Get Results
When you perform local SEO, you not only increase your visibility, you position yourself to beat out more regional and national brands for the same or similar products and services. Local SEO is centered around on-page optimization and your Google My Business listing.
In this webinar, I will dive deep into 11 strategies you need to build your local brand online and start to beat out your competitors.
We Will Cover: * The Benefits of Local SEO * 11 Strategies for Successful Local SEO * Free and Paid Tools to get the job done
Sales Gap Management: Leveraging Key Metrics and Systems for Multiplying Revenues and Profit Margins
This session is for Small business founders who are looking for additional strategies for growing their companies without having to solely rely upon new customer growth.
Coach Nic will teach participants how to troubleshoot and/or improve revenue and profit margin results and track and manage key sales performance metrics through a highly efficient process.
Telling Your Story on Purpose
Behind every changemaker is a powerful story the world is waiting to hear, and that story is the messaging of one’s purpose. Whether leading a movement or a team, the ability to articulate one’s unique story and purpose makes all the difference when bringing an enterprise mission to life. In this session, you will see first-hand how the power of telling one’s story can be leveraged for purposes that include leadership, collaboration and co-creation.Expected Takeaways: Obtain the tools to craft an impactful personal, professional and organizational story. Learn to elevate your brand story by aligning the personal brands of the team with the corporate brand. Discover how to harness the latent defining moments of your story and how to use them in your personal and organizational purpose.
Crowdfunding in 2021 and Beyond: What’s it Really Like
Crowdfunding is hotter than ever and expected to continue to surge. Learn from crowdfunding experts and entrepreneurs what its really like to successfully complete a Reg CF crowdfunding campaign.
Securing Corporate Partnerships and Sponsorships to Grow Your Business

Adeola Ariyo
The Gemz, Inc / AAE Consulting, Inc, Executive Director, Business and Brand Strategist of AAE Consulting, IncThis interactive session will teach you how to secure corporate partnerships and sponsorships as an additional stream of income. From securing sponsorships and brand partnership opportunities, we'll discuss the various types of corporate sponsorships and other joint venture partnerships and how they can help grow your business. For attendees seeking other income streams to add value to their bottom line, here's your opportunity!
Inside a Techstars Accelerator: Insider Tips and Tricks for Founders from Founders
How do I get into Techstars? What is the experience like? When is the right stage to participate? Where are the programs around the world that DC area founders can tap into, and what are their themes?
If you've ever asked yourself any of these questions, this panel is for you! Techstars, the #1 early-stage investor in the world by volume according to Crunchbase, has supported over 2500 early-stage companies via its 13-week accelerator model since 2006.
Hear from local Techstars alumni and the Managing Director of Techstars first DC-area program.
Name Your Work: Using Precise Language to be Seen and Known as an Unboxable Leader
What you call yourself is deeper than a genre or industry. A name is an opportunity for agency, a chance to be known. When you have a name, you have a choice.
You need language as rich and precise as your vision and craft.
You want to tell the story of what has come before and what comes next and the thread that holds it all together.
Using an idea called "The Ground Truth", we'll learn how to explore our narratives and vision for the world as-it-could-be to name the impact and value of what we do. This work doesn't have to be lonely. You don't have to feel missed. And a clear definition will get you there.
The Art of Planning & Executing a Successful Exit
We spend countless hours building our businesses but how often do we take a step back to think about how we will exit? Join Ivan Ruzic, a SVP at Corum Group, the world’s leading software M&A firm, to learn about mergers, acquisitions, and how to start planning for your future exit now. The presentation will cover steps to take early on to put yourself in a position for the exit, valuation, negotiation, contracts, due diligence and much much more.
About Our Presenter: Ivan Ruzic has had a successful 30+ year career in the software business that has included virtually every senior executive role. His resume spans marquee companies such as BEA systems, Novell and Borland as well as multiple startups including his own. His international experience is extensive and in addition to the United States has been involved in mergers and acquisitions in Europe, Africa and Asia. His success and extensive experience qualify him as an expert in building value and realizing wealth. Ivan joined Corum Group, the world’s leading software M&A firm, with a specific focus on educating and helping prospective sellers maximize the value of their technology companies.
The Power of Disability and Diversity in Entrepreneurship, Fundraising and Team Building
The Office of Disability Employment Policy, reports that people with disabilities are almost twice as likely to pursue entrepreneurship compared to the non-disabled population.
During this session, we will discuss how disability and diversity are an asset when thinking about innovative strategies to building a business, securing investors, and building creative teams. Our expert panelists will share their own journeys, explore challenges they faced, share fundraising strategies, and detail their own work in bringing the discussion of disability and diversion to the front of the startup ecosystem.
Join us in envisioning a world where disability and diversity are synonymous with innovation and creativity.
Marketing Strategies in A Post-Pandemic World: Future Thinking
How are you pivoting out of the pandemic and into a future marketing plan for your businesses? How has consumer behavior changed? Find out more about how these small business owners survived - or boomed - during the pandemic and critical marketing strategies they're implementing in 2021 and beyond.
Venture Capital for Early Stage Founders
Join us for an in-depth conversation led by Verdance Capital on how to engage, pitch and obtain venture capital as an early-stage startup from leading venture capitalists from QED Ventures, Route 66, and Motley Fool Ventures.
Female, Fearless, Fintech Founders
Being a startup founder can be challenging. Now add being a female to that, and it gets tougher. Let's get fintech female founders together, and you might see the word "rare" get highlighted. 88% of Fintech founders are male. Women make up 23% of traditional bank boards but only 14% of fintech boards. We have a long way to go achieving gender parity in this sector. Let's meet the brave female founders who are paving the way to make fintech more equitable. Learn the following: - The trends shaping the fintech sector - The targeted fintech solutions to meet changing needs - Developing products for a diverse and inclusive customer base - The opportunities to support female founder
Friday, October 22, 2021
What It Really Means To Fundraise
Join SEED SPOT's CEO, Zach Leverenz, and a panel of SEED SPOT alumni as they talk about their journey to investment. Hear tips and tricks about raising capital and maintaining your social purpose.
3 Proven Steps to Becoming a Stand Out Brand and Scaling Your Services Business

Seema Alexander
Founder, DisruptiveCEO Advisory, Creator, U.N.I.Q.U.E Method™ & Co-Organizer DC Start Up WeekCalling all service-based CEOs, founders, expert consultants, coaches, and practitioners: Are you incredible at what you do, have had some traction, and have created real results for any client you have had the ability to serve.
However, what keeps you up at night is when you realize that although you have been working so hard, your brand doesn’t stand out and the way you do business today is not scalable, sustainable, or as profitable as it could be.
Join Seema Alexander, the founder of the U.N.I.Q.U.E Method™ (a proven business growth framework) and the Disruptive Female CEO Business Growth Accelerator in this workshop style session to help you gain clarity on 3 important decisions most entrepreneurs struggle with (yet are the foundations for real growth):
- 1) who are you uniquely suited to serve (ideal client);
- 2) who should stop you stop serving (unideal client), and most importantly
- 3) what do you want to be known for in the market.
This proven process is based on 20+ years of experience and research and has helped 1000+ entrepreneurs (like you) create a blueprint to scale their professional services businesses—resulting in enhancing their brand authority, millions of dollars in revenue, and achieving immeasurable impact in the clients thet serve.
If you really are looking to scale your business, it’s time for you to take time to “work on your business—not in your business” and allow a leading business growth expert to guide you through the process. You don’t want to miss out! Register today!
Foundations of Funding For Early Stage Startups
What are the keys to successfully raise outside money whether it's friends and family, seed, angel or VC monies? No matter the stage of growth or the traction earned, the challenges facing the founding team are great!
Come learn the fundamentals of raising capital - both legal and strategic considerations!
Supercharge Your Personal Brand
Are you ready to get found, get funded and get famous? If you are looking to build your personal brand, but you don’t know where to start, this workshop is for you.
As an entrepreneur, your personal brand is your greatest asset - it’s how you show up in the world and how people think about you when you’re not around. Just like a comic book superhero, your personal brand clearly communicates your hidden superpowers to the world.
If you are like most entrepreneurs, you are so wrapped up in building your business, you might have overlooked the importance of building your personal brand. Or maybe you’re not 100% sure of your super powers, and you’re struggling to let the world know what you can do.
Learn how to discover your hidden superpowers and supercharge your personal brand in 10 easy steps. You will walk away with a deeper understanding of your hidden strengths and unique talents and develop a step-by-step plan to help you build a powerful brand that clearly communicates the value you bring to the world.
If you’re ready to supercharge your personal brand, this workshop is for YOU!
Re-imagining Social Impact Through Innovation and Equity

Claire Carlin
Destination DC, Vice President, Partnerships & Alliances and Executive Director, American Experience FoundationServe DC, The Mayor's Office on Volunteerism and Partnerships, will lead a virtual session spotlighting best practices for innovation and collaboration, especially as it relates to addressing social impact and equity challenges with a multi-sector approach. This year's session will center around the experiences of local government, nonprofit, and philanthropic communities as they look to rebound and thrive in this new normal post-COVID-19 public health emergency to ensure the city's most vulnerable communities are served. We will also explore additional lessons learned and best practices on further leveraging these partnerships to reaffirm our commitment to building a resilient, equitable, and vibrant city.
How Your Social Impact Influences You Customer Experience, Employee Experience, and Overall Organizational Culture
So you have a mission but do you function and live by it as an organization and team? Join Marc Steren, a serial entrepreneur, CEO, mentor and coach on ways mission-driven leaders ingrain the “why” in every aspect of their businesses.
Ask The Experts: Business Growth Strategy & Culture (Come Prepared with Questions)

Seema Alexander
Founder, DisruptiveCEO Advisory, Creator, U.N.I.Q.U.E Method™ & Co-Organizer DC Start Up WeekEvery day at this time you will have access to top experts in their field for FREE advice on your early-stage or growth-stage startup. We will be hosting a breakout room with startup law Experts.
Business Growth Expert: Seema Alexander, Founder, Disruptive.CEO
Culture Expert: Amira El-Gawley, CEO, Manisfesta
Come prepared with questions you have for an expert on growth strategies, culture, and press releases.
Closing Virtual Networking Celebration
Close out DC Startup Week by celebrating our thriving startup ecosystem and networking with founders, investors, community leaders and more!
Grab a drink (it's 5 o'clock somewhere, right!?), lunch or water and hop on camera to close out DCSW21!