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I help social impact entrepreneurs build their dream businesses. I'm a bilingual and multicultural strategist with ten years of project management, communications, and marketing experience with the world’s leading brands, publishers, and nonprofits. I've received over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation. I've worked with clients like Intel, Rolls Royce, Amazon, Slack, Facebook, Peace Corps, NIH, and the World Bank. In 2019, I quit my top-three global ad agency job to found my branding & marketing strategy consulting business, Duraca Strategic & become a digital nomad (check out Duraca Travels if you're interested in nomad life!). Say hi to me on Instagram @duraca.strategic and let me know if you have questions you want me to answer in the workshop!
Early stage entrepreneurs: sign up for my upcoming 5 Days to $10K Challenge.
Later stage entrepreneurs: I'll be hosting a 2023 Business Planning Sprint retreat in November (sign up for email updates here -> "get tips in your inbox").
Tuesday, September 13, 2022
This training is for you if… --> You are building a service-based social impact business. You know you’re going to make an incredible difference for your clients. --> You’re here to make a positive impact, and you know that to do that, you need a sustainable business. You’re ready to serve more people. --> You know you need to have a “brand,” but you’re not quite sure what yours is or how to define it. Or you already have a brand – but it doesn’t seem to be attracting the ideal clients for your business. --> You’ve done your homework on your target audience, and are ready to develop a brand that will resonate with them.
In the training, you’ll learn… --> Why your brand is so important and what makes a brand that attracts dream clients. --> How to develop your brand so that it will resonate with your ideal target audience. --> The process you should follow that will save you a lot of time and money in the long run (hint: do NOT start with a logo). Trust me, I spent four years at a top-three global ad agency doing competitor research on multi-million dollar initiatives for US government and Fortune 500 clients.
Thank you to our Sales & Marketing Sub Track Sponsor: Freshworks! Freshworks makes ridiculously easy-to-use marketing, sales, support and IT solutions. We have a suite of products ranging across CX, CRM to ITSM. Freshworks for Startups is a program dedicated to providing everything a startup needs to grow at scale. The program provides credits across freshworks products, educational resources and opportunities to connect and learn from VCs, accelerators and other partners. Learn more and access worth up to $10,000 across our suite of products for all attendees of DC Startup week on the Deals page here: https://www.dcstartupweek.org/deals
Thank you to our Social Impact Track Sponsors Washington Gas & Lemon Tree.
About Washington Gas: Washington Gas provides safe, reliable natural gas service to more than 1.2 million customers in the District of Columbia, Maryland and Virginia. The company has been providing energy to residential, commercial and industrial customers for 170 years. Learn more at: https://www.washingtongas.com/
About Lemon Tree: Lemon Tree is an award-winning film production company and creative house helping companies accelerate business growth for social and environmental solutions through video storytelling, strategic marketing, and communications. We've worked with leading fast-growth brands and have been featured on NETFLIX, PBS, and Frontline among others. Our bench of storytellers with expertise in film, marketing, journalism, and sustainability is obsessed with making the most innovative, inspiring stories that drive real-world impact. Also, make sure to check out the Promotions tab to schedule your free strategy and video storytelling consultation today with Lemon Tree and receive 10% off projects through November: Learn more at: www.lemontreeprods.com