DC Startup Week 2022 DC Startup Week 2022

Tuesday, September 13, 2022

- EDT
How to Develop A Brand for your Social Impact Business That Will Attract Your Dream Clients
Tasha Prados
Tasha Prados
Duraca Strategic, Branding & Marketing Strategy Consultant | CEO & Founder

This training is for you if… --> You are building a service-based social impact business. You know you’re going to make an incredible difference for your clients. --> You’re here to make a positive impact, and you know that to do that, you need a sustainable business. You’re ready to serve more people. --> You know you need to have a “brand,” but you’re not quite sure what yours is or how to define it. Or you already have a brand – but it doesn’t seem to be attracting the ideal clients for your business. --> You’ve done your homework on your target audience, and are ready to develop a brand that will resonate with them.

In the training, you’ll learn… --> Why your brand is so important and what makes a brand that attracts dream clients. --> How to develop your brand so that it will resonate with your ideal target audience. --> The process you should follow that will save you a lot of time and money in the long run (hint: do NOT start with a logo). Trust me, I spent four years at a top-three global ad agency doing competitor research on multi-million dollar initiatives for US government and Fortune 500 clients.

Thank you to our Sales & Marketing Sub Track Sponsor: Freshworks! Freshworks makes ridiculously easy-to-use marketing, sales, support and IT solutions. We have a suite of products ranging across CX, CRM to ITSM. Freshworks for Startups is a program dedicated to providing everything a startup needs to grow at scale. The program provides credits across freshworks products, educational resources and opportunities to connect and learn from VCs, accelerators and other partners. Learn more and access worth up to $10,000 across our suite of products for all attendees of DC Startup week on the Deals page here: https://www.dcstartupweek.org/deals

Thank you to our Social Impact Track Sponsors Washington Gas & Lemon Tree.

About Washington Gas: Washington Gas provides safe, reliable natural gas service to more than 1.2 million customers in the District of Columbia, Maryland and Virginia. The company has been providing energy to residential, commercial and industrial customers for 170 years. Learn more at: https://www.washingtongas.com/

About Lemon Tree: Lemon Tree is an award-winning film production company and creative house helping companies accelerate business growth for social and environmental solutions through video storytelling, strategic marketing, and communications. We've worked with leading fast-growth brands and have been featured on NETFLIX, PBS, and Frontline among others. Our bench of storytellers with expertise in film, marketing, journalism, and sustainability is obsessed with making the most innovative, inspiring stories that drive real-world impact. Also, make sure to check out the Promotions tab to schedule your free strategy and video storytelling consultation today with Lemon Tree and receive 10% off projects through November: Learn more at: www.lemontreeprods.com