DeveloperWeek 2021 DeveloperWeek 2021

Wednesday, February 17, 2021

PRO WORKSHOP (ProductWorld): Building Sticky User Experiences - Lessons Learned about What Works for Push, in-App Messages, and Email
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Zack Hendlin
Zack Hendlin
OneSignal, VP of Product

Every day, OneSignal sends more than 8 billion messages. Looking at this aggregated data provides deep insights into what works and what doesn’t when it comes to keeping users coming back to your app or website.
In this session, I’ll cover what works and what doesn’t from learnings across 100 BN+ messages and show hands on how to use push notifications, in-app messages, email, track important outcomes, and use personalization to build great products that drive engagement.
I’ll also share insights learned from being a product manager at both Facebook and Linkedin about building engaging user experiences.