DeveloperWeek 2021 DeveloperWeek 2021
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OPEN TALK: Accelerating to Escape Velocity: Migrating Applications to the Cloud with Programmable Data Infrastructure


Jason Simpson
Choice Hotels, Vice President, Engineering

Jason Simpson is a global technology leader with over 25 years of software development and IT experience across start-ups, government and large public companies. 

Mr. Simpson, Vice President of Engineering at Choice Hotels International, Inc. (NYSE: CHH), leads the company’s IT Infrastructure, Operations and Corporate Technology organizations. He is currently driving the teams to adopt best-in-class Saas solutions, like Zoom, Salesforce, migrating homegrown applications to the cloud, and looking for game changing technology that will help drive value for the business. 

Prior to joining Choice Hotels, Mr. Simpson was the Chief Technology Officer for the State of Arizona, where he authored the state’s Cloud First policy and drove technology transformation. Mr. Simpson was instrumental in unifying over 30 state email platforms onto Google’s GSuite, over 30,000 accounts were migrated at a cost savings in the multi-millions for the taxpayer. He also drove migration of many applications to the cloud, while ensuring Arizona has more cloud applications running on Amazon Web Services than any other state in the union. 

In 2020, Mr. Simpson joined Menlo Ventures CxO group to help find and advance new novel technology. 

Mr. Simpson holds a bachelor’s degree in Computer Systems Engineering from Arizona State University and an MBA from ASU’s W.P. Carey School of Business. After college Mr. Simpson worked as an engineer and engineering leader at companies such as Inter-Tel and GoDaddy.

Alex Hesterberg
Delphix, Chief Customer Officer

Bringing 20 years of experience in the technology industry, Alex leads the Delphix customer success team and works with all business units to deliver on a customer-centric strategy. Over the course of his career, Alex has been responsible for scaling professional services, technical support, sales/pre-sales, channel, and customer success organizations at rapidly growing technology companies. Prior to Delphix, Alex held executive and go-to-market leadership roles at Turbonomic, Pure Storage, Riverbed Technology, and Symantec during their years of hyper-growth. Alex holds a BA from Georgetown University and resides in the Boston area.


Building on its rich history of innovation, Choice Hotels used a cloud-first approach to accelerate innovation and battle digital-native competitors. 

To escape the gravitational pull of data and make the cloud promise a reality, Choice Hotels brought on an API-first programmable data infrastructure platform to automate data compliance and data delivery. By doing so, the organization broke down data silos, allowing software teams to significantly improve the quality and speed of application testing and development.

In this fireside chat with Jason Simpson, VP of Engineering at Choice Hotels, you’ll discover: 

  • Learnings from a migration of hundreds of applications from legacy systems to Amazon Web Services (AWS)

  • Insights on leveraging data to minimize the risk of outages and delivering a frictionless experience for customers and franchisees across platforms

  • Reaping the scalability of cloud to manage unexpected business shifts including impacts from COVID-19

  • Perspectives on how Programmable Data Infrastructure can be leveraged for Migration, CI/CD Acceleration and even Service Restoration with APM Integration

Speakers: Jason Simpson, VP of Engineering at Choice Hotels & Alex Hesterberg, Chief Customer Officer at Delphix