DeveloperWeek 2021 DeveloperWeek 2021

Product Teams: Managers, Developers, Designers, UI, UX

Wednesday, February 17, 2021

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PRO WORKSHOP (ProductWorld): The Perfect Product Owner
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Richard Cheng
Richard Cheng
NextUp Solutions, VP of Training and Chief Product Owner

Want to find the perfect Product Owner? All you have to do is find one with the time to do the job, the power to manage priorities, the knowledge to make smart decisions, the interest in doing the job, and the vision to build the right product. Easy, right?

The session starts with a short and hilarious video to demonstrate the importance of Product Ownership (guaranteed to be the best and/or funniest video you’ll see all day). From there, we will learn about the 5 key attributes to look for in a Product Owner:
• Bandwidth
• Power
• Knowledge
• Interest
• Vision

Based on these items above, we will see the Product Owner Persona Template which allows one to identify how their Product Owners score in these dimensions. This allows you and your POs to see if your Product Owners have strength areas where it makes sense for them to be POs and also identify their gap areas. We will then examine how organizations often have Scrum Teams building products along with Product Teams (made up of folks such as marketing, research, sales, support) helping build out the Product plans. We will explore the concept of Product Managers and Product Owners and if these are the same or different roles and what role, if any, the business analyst has in this grouping.

From there, we will have group conversations that address common questions and misconceptions about the Product Owner role.
• Should the PO come from the business or the technical side?
• Should the PO come from the client or the vendor?
• Is the PO the same as a Project Manager?
• Can I be a PO / ScrumMaster?
• Can I be a PO and Analyst?

The session concludes with working through the persona sheet to see if you indeed have the Perfect Product Owner.

Thursday, February 18, 2021

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KEYNOTE (ProductWorld): ActiveCampaign – Manager’s Toolkit: Building and Structuring Product Teams for Growth
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Shay Howe
Shay Howe
ActiveCampaign, VP of Platform Strategy

Building trust within your team is not only critical to employee engagement, happiness, and retention—it's what ultimately determines whether your company will succeed. Shay will discuss critical elements for new and experienced product managers to begin implementing as they build, maintain, and scale high-performing teams. During his time at ActiveCampaign, Shay has been instrumental in leading teams across product, design, and engineering—helping the company grow sixfold in just three years. From tackling difficult conversations to key decision-making, Shay will share best practices to identify and address employee struggles and drive improvements in performance. Attendees will learn strategies to foster growth, create alignment with organization goals, and build a culture of meaningful engagement—resulting in world-class product teams driven to optimize the product life cycle.

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OPEN TALK (ProductWorld): Aligning UX and Product Teams for Success
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Kandis O’Brien
Kandis O’Brien
The SIX, Co-Founder

When we imagine an ideal product team our vision is usually of a small, autonomous group of product strategists, designers and engineers all aligned and moving with momentum towards a shared mission.

The reality tends to be somewhat different …  especially in large enterprises where functions like Product Management, UX and Engineering sometimes remain inextricably and intransigently siloed even when they are ostensibly working on delivering the same product.

In this talk we’ll explore:

  • The roles of Product Management and UX across the full product lifecycle
  • Common misconceptions and frustrations about product and UX functions and how skillset biases and levels of influence across functions can radically impact what a team does and what actually gets build
  • Essential tips for getting product teams aligned around What to build, How to build it and most importantly, WHY to build it
  • Case studies from The SIX on using Design Sprints and rapid prototyping to help teams align and test product market fit in 5 days or less.

Friday, February 19, 2021

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OPEN TALK (ProductWorld): Thinking beyond Product & Crafting the 360 Degree Customer Experience
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Abhishek Jain
Abhishek Jain
ServiceNow, Staff UX Researcher - ServiceNow

Customer experience is customers’ perception of how your company treats them. These perceptions affect their behaviors, build memories and feelings to drive their loyalty.
Customers are willing to pay a price premium of up to 13% to 18% for luxury and indulgence services, simply by receiving a great customer experience. Empathy, trust & loyalty are key factors affecting the consumer retention & ultimately business. User experience with product is not sufficient, 360-degree experience of a consumer is the need.

In other words, if they like you and continue to like you, they are going to do business with you and recommend you to the others.

Empathising with customers not only helps in identifying the various touch points but also helps in analysing the business potential at each interaction stage. To target the overall 360 degree customer experience, business has to move away from only-product strategy to end to end customer journey strategy. This essential means ‘Organizations & teams needs to focus on the ‘Customer Experience Vision’.
“Make UX driven strategies across different touchpoints”

In this talk I would like to present the key important aspects of crafting the 360 degree experience for consumer and identifying the user journeys.


Topics to be covered
• Product vs Overall experience
• Why it is important to focus on overall ecosystem
• Crafting 360 degree experience through journey mapping
• Journey mapping
• Key Ingredients of Journey mapping
• Process to prepare the journey mapping
• Case studies
• UX Culture and process in organisations


Key takeaways
• Value of targeting experience at overall level
• User Research for identifying Journey mapping
• Customer Experience vision for organizations

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OPEN TALK (ProductWorld): Gamification Strategy for Enterprises to Enable Product Practices
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Garima Bajpai
Garima Bajpai
Capital Carbon Consulting, Co-Creator Continuous Product Oriented Practice

We need a strategy to embrace, evolve and innovate product practices through collective engagement

This talk proposes an enterprise level Gamification strategy and eventually highlights the Convergence of Gamification and Machine Learning to build next-generation products

The Enterprise level Strategy for gamification lays the foundation for -
- Introduce culture of experimentation
- Measuring innovation by integration of scores
- Engage End-User in Gamification, mock-up..
- Introduce researchers in the process
- Creating Open-Source Projects
- Map the Road to Organized innovation

First steps in this journey understanding "Gamification" - integration of game elements like point systems, leaderboards, badges, or other elements to build collective thinking on complex problems of future

Second step to identify critical business question for future & next-generation product portfolio
- Non Linear products & Features
- New security threats
- New Data Sources & Data Protection
- Optimal level of Agility
- People Driven Compliance
- Hyper- Automation

Third Step onboard to a Gamification Strategy to answer critical business Questions of future
- Shortest lead-time ( How fast )
- Smallest number of errors
- Hyper-Automation challenges for complex task
- Ranking based “Toil” removal
- Loyalty points where customer redeem points

- PST
OPEN TALK: Up Your Executive Game: The Topics That Technical Leaders Should Cover at Board Meetings
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Andrew Lau
Andrew Lau
Jellyfish, Cofounder and CEO

The task at hand: brief your executives and the board on the progress you’ve made this quarter. Business execs and board members want to see what it is your team is doing, or whether and why you are or are not doing whatever is in their head. This can be tough when it comes to engineering. You may know how your team is performing, and you know what they’re doing, but it can be a challenge to present this to the business and board members. What topics should technical leaders cover, and how should they present those topics to answer the board’s questions even before they’re asked?

Andrew Lau, engineering leader turned CEO of Jellyfish has experienced these presentations from both sides. In this session, he’ll walk through:
- Why engineering leaders can and should be more influential in executive decision-making
- The most important topics that your board will want to hear about
- How and where to find the data
- How to present it in ways that will resonate with business executives

- PST
OPEN TALK: (ProductWorld): The 5 Responsibilities of a High-Performing Agile Leader
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Jill Stott
Jill Stott
NextUp Solutions, Senior Agile Trainer, Excella Training

If an Agile team is self-managing, then what's the manager supposed to do?

When a leader stops micro-managing, and truly empowers and trusts the team, they will have ample time to do what an Agile leader should be doing.

A high-performing Agile leader:
1. Understands and works to continually improve the system
2. Hires awesome people and then mentors and coaches them to assist them with their career goals.
3. Provides the tools, training, and environment the teams need to be successful
4. Shields the team from unnecessary outside distractions
5. Removes roadblocks

This session explains these 5 Agile Leadership responsibilities, with specific examples and concrete ways to successful carry out each one on a daily basis.

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OPEN TALK (ProductWorld): Why Women Make Great Product Managers
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Renu Motwani
Renu Motwani
Broadcom, Head of Product, AIOps
Ankur Agarwal
Ankur Agarwal
Venio Systems, VP of Products

Technology Product Management is a highly coveted job- sitting at the cusp of product definition, product marketing, business development and customer engagement. However, it is challenging too- with a variety of issues related to people, cross-functional alignment, fast paced market, changing customer requirements, and so on. Product Management is as much a skill acquired by experience, as it is an art refined with passion and natural inclination. In this session, we will explore what makes women handle this job skillfully and artistically.
And please don't mistake this session to be a comparison of Women's skills with other professionals. It is about the special skills Women can leverage to be successful at the product management discipline.

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KEYNOTE (ProductWorld): Product School -- The Future of Product Management
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Carlos González de Villaumbrosia
Carlos González de Villaumbrosia
Product School, Founder & CEO

Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Through this session we will answer that question, as well as navigate the different paths to break into product. We will explore the many roles within Product Management and discuss all the best practices, practical advice, and expert tips key for succeeding

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OPEN TALK: Driving Collaboration across Distributed Teams
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Jarom Chung
Jarom Chung
Lucid, Director of Product


The future of work has arrived. As product development teams have shifted to working remotely, we’ve had to adjust our processes, communication, and culture. Join Lucidspark to learn how to effectively drive collaboration across distributed teams both now and going forward.

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OPEN TALK (ProductWorld): Building a Product Champion Network
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Kimberley Morrison
Kimberley Morrison
Aurecon, Digital Platforms Lead

The people that know our business best, are our business people and the people that know our products best are the people that use them everyday. Building a champion network of employees from your business can not only help you boost engagement and adoption but can also be a great way to get real feedback and build a roadmap that continually drives value for your users.

This session will discuss the importance of building a champion network, where to start and who to select.