DeveloperWeek 2021 DeveloperWeek 2021

ProductWorld Stage D

Join on Hopin

Wednesday, February 17, 2021

- PST
PRO WORKSHOP (ProductWorld): Safe to Fail Agile Culture
Sylvia Lobo
Sylvia Lobo
Seera Group, Project Manager, Program Manager

Building a new software product is a highly innovative and creative process. Things simply don't go to plan all the time, setbacks and failures are inevitable along the way. What makes a difference is how a team deals with them. Each failure is an opportunity to reassess, make a change and try a different approach

- PST
PRO WORKSHOP (ProductWorld): Avoid Mistakes Building AI Products
Karol Przystalski
Karol Przystalski
Codete, CTO

Based on Gartner's research, 85% of AI projects fail. In this talk, we show the most typical mistakes made by the managers, developers, and data scientists that might make the product fail. We base on ten case studies of products that failed and explain the reasons for each fail. On the other hand, we show how to avoid such mistakes by introducing a few lifecycle changes that make an AI product more probable to success.

- PST
PRO WORKSHOP (ProductWorld): The Perfect Product Owner
Richard Cheng
Richard Cheng
NextUp Solutions, VP of Training and Chief Product Owner

Want to find the perfect Product Owner? All you have to do is find one with the time to do the job, the power to manage priorities, the knowledge to make smart decisions, the interest in doing the job, and the vision to build the right product. Easy, right?

The session starts with a short and hilarious video to demonstrate the importance of Product Ownership (guaranteed to be the best and/or funniest video you’ll see all day). From there, we will learn about the 5 key attributes to look for in a Product Owner:
• Bandwidth
• Power
• Knowledge
• Interest
• Vision

Based on these items above, we will see the Product Owner Persona Template which allows one to identify how their Product Owners score in these dimensions. This allows you and your POs to see if your Product Owners have strength areas where it makes sense for them to be POs and also identify their gap areas. We will then examine how organizations often have Scrum Teams building products along with Product Teams (made up of folks such as marketing, research, sales, support) helping build out the Product plans. We will explore the concept of Product Managers and Product Owners and if these are the same or different roles and what role, if any, the business analyst has in this grouping.

From there, we will have group conversations that address common questions and misconceptions about the Product Owner role.
• Should the PO come from the business or the technical side?
• Should the PO come from the client or the vendor?
• Is the PO the same as a Project Manager?
• Can I be a PO / ScrumMaster?
• Can I be a PO and Analyst?

The session concludes with working through the persona sheet to see if you indeed have the Perfect Product Owner.

- PST
PRO WORKSHOP (ProductWorld): Virtual Table Estimation: Rapid Collaborative Estimation for Product Teams
Paul Sobocinski
Paul Sobocinski
Connected, Engineering Practice Director

Does your product team believe in estimating backlog items collaboratively, yet struggles with:

- finding the time to estimate?
- choosing which backlog items to estimate?
- reaching consensus on estimates?
- finding effective estimation techniques for a distributed work environment?

If so, this workshop can help you. This workshop demonstrates an estimation technique that allows for rapid and collaborative estimation. The facilitator of this workshop has both participated in and facilitated Table Estimation sessions at multiple product companies and teams. This workshop covers an adaptation of the technique that allows it to be used in remote and distributed work environments.

- PST
PRO WORKSHOP (ProductWorld): Setting up Product Owners for Success
Cathy Cao
Cathy Cao
Olive Tree Holdings, Director of Digital
Grzegorz Lotysz
Grzegorz Lotysz
Boldare, Senior Product Designer
Aneta Orszewska
Aneta Orszewska
Boldare, New Products Guide

When working on a digital product, the Product Owner and Scrum Master should work hand in hand as driving forces of the project. However, it’s not always the case and collaboration is not always as seamless as we would like it to be. Additionally, the remote work conditions are not making anything easier for such duos. In this session, we would like to share some of our experiences, good practices and tips related to collaboration of Product Owner and a Scrum Master. The story is based on a partnership between Boldare, the digital product development company, and OliveTree. Both companies jointly developed an MVP app and have learned some insights, had some entertaining stories and new questions about the role of Product Owners which we hope to discuss in this panel.


Come meet and hear from the Boldare and Olive Tree speakers, and learn how Scrum Master can support Product’s Owner in the quest of delivering the best digital products.

- PST
PRO WORKSHOP (ProductWorld): Building Sticky User Experiences - Lessons Learned about What Works for Push, in-App Messages, and Email
Zack Hendlin
Zack Hendlin
OneSignal, VP of Product

Every day, OneSignal sends more than 8 billion messages. Looking at this aggregated data provides deep insights into what works and what doesn’t when it comes to keeping users coming back to your app or website.
In this session, I’ll cover what works and what doesn’t from learnings across 100 BN+ messages and show hands on how to use push notifications, in-app messages, email, track important outcomes, and use personalization to build great products that drive engagement.
I’ll also share insights learned from being a product manager at both Facebook and Linkedin about building engaging user experiences.