Tuesday, February 8, 2022

PRO TALK (ProductWorld): Product Discovery: How to Innovate with Quick Experiments
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Jim Morris
Jim Morris
Product Discovery Group, Founder

There's no point creating something that no one wants.

Yet, many teams skip doing Product Discovery with customers.

In this session, Jim will present concrete Product Discovery best practices that teams can start using immediately. He’ll focus on how to create quick experiments that drive valuable feedback while being easier to create and easier to analyze.

With these best practices, you’ll feel more confident building prototypes and leading customer interviews so you can make evidence-based decisions. And as you do more Product Discovery, you’ll uncover more customer-inspired innovation.