Tuesday, February 8, 2022
“I really want to develop a tool that aggregates user interactions!”, said no developer ever.
Product-Led Growth (PLG) has stormed into our lives over the past few years. Concepts like usage-based pricing, seamless onboarding, built-in security, and product analytics are now taking a toll on developers. Companies are investing more and more engineering resources on developing self-service features that are shifting the focus from building innovative code for your product’s core technology.
From the product side, this surely looks innovative and unique. However, from the development side, it adds another variable into the equation, which already includes bugs, security issues, never-ending product feedback loops, and other things that stop developers from building exceptional code.
But while investing resources in creating a seamless product experience is crucial, isn’t the core value of the product more important? How can developers build self-service features, while achieving their innovative selves?
In this talk, we will be discussing the application side of the story for PLG success. This will be a practical demonstration of how developers can integrate self-service and data-driven by-design capabilities, while ensuring speed, flexibility, and full user observability, without sacrificing innovation.
Wednesday, February 9, 2022
True developers would agree: solving complex problems and coming up with innovative software solutions is every developer’s holy grail. But often developers are faced with the impossible: 25% of their time is spent on debugging, 25% is lost on meetings and security, and 20% on code maintenance. Innovation is lost in a space of unoriginality. But as the software world is heading towards a what’s known as “bottom-up” approach, developers can have a true impact on the development process, and help companies reach better dev decisions. In this session we will talk about key insights and trends from our Dev Innovation report, addressing the developer impact, what is holding it back, and what can drive it for growth.