Tuesday, February 8, 2022
Necessity is the mother of invention. It’s a well-known proverb and means that the primary driving force for most new inventions is a need. When it comes to product innovation, those needs or ‘pain points’ are most easily identified when people in different roles tell you about them. You then follow a well-defined product innovation and development roadmap to create a solution to the problem.
But how do you solve a problem users don’t know is there? Steve Jobs famously said “people don’t know what they want until you show it to them”. With the ever-increasing pace of tech innovation and its ability to continually disrupt established ways of working, his statement has never been more true. So what is the trigger? How can you identify a ‘problem’ by convincing users that there’s a better way to do something when the current way of doing it works just fine.
Join Sanjeev Mervana, Vice President of Product Management for Cisco’s Emerging Technologies & Incubation team, as he details how to identify, generate, screen, and manage new innovation and incubation ideas that ultimately fuel growth.