Shawn Goodin is the Product Director - Marketing Technology at Silicon Valley Bank. In his role he leads the vision, strategy and execution for global digital transformation to enable highly personalized cross-channel consumer experiences. Prior to his time at SVB he was held leadership roles at JP Morgan Chase, The Clorox Company, Northwestern Mutual and S.C. Johnson. His twenty years of experience which includes early stage software startups and driving digital transformation at Fortune 500 companies has uniquely positioned him to be a true product management and marketing technology thought leader. Shawn has a unique background that blends cultural anthropology and cognitive science with software development and product management. He lives in the San Francisco Bay Area with his wife and five children.