KEYNOTE (ProductWorld): Little Otter -- Taming the Monster - The Art of Saying "No"


Gabrielle Bufrem
Little Otter, Head of Product

Gabrielle Bufrem is a Group Product Manager currently at VMware in San Francisco where she joined as a part of the Pivotal acquisition. Originally from Brazil, Gabrielle has built products across eight industries spanning consumer and B2B serving customers in Europe, North America, and Asia. Gabrielle is a speaker at product conferences around the world and is currently writing a book on decision-making.


Saying no is hard and is also what makes for good strategy. Saying no is particularly hard when we as product people are expected to build connections, lead through influence, effectively collaborate with teams that we might be saying no to (very) often, and build an amazing product that solves real user problems and achieves concrete business goals.

Product people that always say “yes” end up with monster products that do everything and nothing at the same time. They say “yes” because it is very hard to say no effectively.

If those concerns sound familiar, this talk is for you. Gabrielle will share how you can tame your monster by implementing effective & scalable product strategy. She will send you off with actionable steps so that you can immediately get to work, develop a strategic way to say no, and, most importantly, tame your monster!