Product Lifecycle & Success Stories

Tuesday, February 8, 2022

- PST
PRO TALK (ProductWorld): A Product Framework for when to Buy, Build or Partner
Shawn Goodin
Shawn Goodin
Silicon Valley Bank, Product Director Marketing Technology

Organizations across many industries have to make complex product decisions about when to buy, build or partner to optimize their product strategy. The decision of how to do so is not always obvious or easy. Organizations are faced with a “build, buy, partner” decision – build it themselves, buy or license it from someone, or partner with a complementary solution provider and go to market together. This presentation discusses some of the key considerations product managers and executives must contemplate in order to make the most appropriate decision.