Product Management Software & Innovation

Monday, February 7, 2022

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PRO WORKSHOP: Advantages of 2 Hour Design Sprints
Teresa Cain
Teresa Cain
Trevipay, Director of Product & UX Design

Our organization's design thinking model has long been based off of Stanford's Design Thinking process - Empathize, Define, Ideate, Prototype, and Test. We would often dedicate this approach to a full five days to hypothesize and materialize new concepts or problems. The only challenge was that 5 Day Design Sprints were challenging to include all the right stakeholders for the full five days, we had moved remote due to Covid, and sometimes our design sprints resulted in choosing not to move forward with the problem which was a major expense and loss of productive time. When already trying to push out as many high value features as possible in a saturated FinTech space, this became challenging and we successfully modified the process to just 2 hours.

2 hour design sprints helped us deliver value driven features even faster by simplifying the design thinking process. While still incorporating the spirit of the Stanford Design Thinking Process - Empathize, Define, Ideate, Prototype and Test - we were able to condense our sessions to 2 hours which allowed us to include the right stakeholders, problem solve with our limited time and have more positive outcomes and deliverables in designs to move into our sprints faster. Even better, we were able to have more design sprints to solve multiple problems at a time by having the product managers lead the sessions.

 Here are a few advantages and way to have a successful design sprint in 2 hours:  - Have your product manager lead the session
- Simplify the problem you are trying to solve
- Use a collaborative tool for mapping ideas and rapid Prototyping such as Figma
- And more...

Tuesday, February 8, 2022

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PRO TALK (ProductWorld): What's So Special About Digital Product Management
Michael Fulton
Michael Fulton
Expedient, Commercial Strategy

In this discussion, Michael Fulton, academic director and adjunct professor of Digital topics at The Ohio State University, will discuss the concept of Digital Product Management and how it uniquely defines the intersection between product management and application management in new and powerful ways.

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KEYNOTE (ProductWorld): UserTesting -- Leveraging Digital Transformation to Help Product Teams Succeed
Michael Mace
Michael Mace
UserTesting, VP Market Strategy

The challenges of product managers are shifting. The pandemic underscored the need for digital transformation in many companies, and often product managers have often found themselves leading those changes. That increased attention is great, but it also puts additional demands on the time of product managers who were already in fully occupied. How do you fulfill the company’s needs for transformation without working nights and weekends? Michael Mace, UserTesting VP of Market Strategy, will discuss the challenges and opportunities and give practical examples of what to do. Topics will include:
• The importance of identifying customer needs beyond just features, and covering the whole customer experience
• How to avoid the order-taking trap
• Balancing the conflicting roles of product owner and product manager
• The opportunities and challenges of digital transformation, and how product managers are using the transition to help their companies succeed
• How to use real-time human insights to make high-confidence customer-driven decisions without slowing down the development process 

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OPEN TALK: (ProductWorld): Products, Platforms & Innovation
Jay Dembani
Jay Dembani
Avalara, Senior Product Manager

Today, majority of the world’s most valuable companies by market capitalization are platform companies; to name a few are Facebook, Apple, Netflix, Google & Microsoft.
All these companies started off with a great product by claiming a substantial mass of customers and providing enough value for all the stakeholders of the ecosystem by optimizing the "network effects".
In this talk I am going to touch upon the key factors, strategies and business models which can enable transition of a product mindset to a platform mindset.
I will also highlight how some of the global product companies are rapidly transforming themselves as successful platforms using innovative methods in their respective domains 

Wednesday, February 9, 2022

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PRO TALK (ProductWorld): Docs Are Everyone's Business
Alex Radu
Alex Radu
JP Morgan Chase & Co, VP Product Adoption Lead, Public Cloud

2020 was the year we began showing our product docs the care they needed and made them inner sourced, because docs are everyone's business.
Our goal was to make it easy for our teams and customers to use and love our cloud product internally, with the help of documentation.

So, what did we learn, and how did we do it?
In this talk, Alex will take you through the then and now journey of how internal engineering product docs evolved and how the community and customers contribute to the changes and how you can do it too! 

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KEYNOTE (ProductWorld): Amazon -- Demand or Supply - Prioritized Side for Platform Businesses
Tabassum Memon
Tabassum Memon
Amazon, Sr. Program Manager

What does the ongoing backlog prioritization looks like for platform business model that has users on demand and supply side for example divers and riders on Uber, home owners and renters on Air BnB, etc. This is most tricky and challenging part in platform product management lifecycle. I have touched upon this topic in my book Effective platform product management. I will cover the prioritization techniques, challenges that product managers face and mistakes to avoid while feature prioritization of platform business models.

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PRO TALK (ProductWorld): The Age of Product: Winning against FAANG
SC Moatti
SC Moatti
Products That Count, Founding CEO

Companies like Zoom, Slack, and Amplitude aren’t overnight successes. These companies are surviving and thriving during the pandemic because they prioritized investing in their products during the rapid acceleration of digital transformation. By putting their product first, these tech underdogs have established market leadership in categories where the tech giants FAANG—Facebook, Amazon, Apple, Netflix, and Google/Alphabet—have unfair advantages, such as massive distribution, virtually free offerings, and room for growth. Product visionary and Silicon Valley investor SC Moatti can share how these companies are winning against FAANG by building more innovative products and elevating product leaders to the C-suite, turning their product teams into a competitive advantage.