Product Management Software & Innovation

Monday, February 7, 2022

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PRO WORKSHOP: Advantages of 2 Hour Design Sprints
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Teresa Cain
Teresa Cain
Trevipay, Director of Product & UX Design

Our organization's problem-solving approach has long been based off of Stanford's design thinking method or Google and Jake Knapp’s 5 day process from the book “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days”. However, 5 day design sprints have had its challenges during the pandemic. We moved 100% remote due to Covid in 2020 and found it challenging to conduct a successful multi-day design sprint to solve key business problems. When already trying to push out as many high value features as possible in a saturated FinTech space, this became challenging and so we successfully created a hybrid approach and modified the process to just 2 hours.

2 hour design sprints help us deliver more value-driven features by simplifying the design thinking and design sprint process to our core business values in five stages - Empathize, Explore, Ideate, Prototype and Test. While still incorporating the spirit of Stanford’s design thinking process and the book “Sprint”  we were able to condense our sessions to 2 hours which allowed us to include the right stakeholders, problem solve with our limited time, and have more positive outcomes and deliverables in designs to move into our agile sprints faster. Even better, we were able to have more design sprints in a month to solve multiple problems at a time by having the product managers lead the sessions. 


Here are a few advantages and way to have a successful design sprint in 2 hours: 

- Have your product manager or designer lead the session

- Simplify the problem you are trying to solve

- Use a collaborative tool for mapping ideas and rapid prototyping such as Figma or InVision

- And more...

Tuesday, February 8, 2022

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PRO TALK (ProductWorld): What's So Special About Digital Product Management
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Michael Fulton
Michael Fulton
Expedient, Commercial Strategy

In this discussion, Michael Fulton, academic director and adjunct professor of Digital topics at The Ohio State University, will discuss the concept of Digital Product Management and how it uniquely defines the intersection between product management and application management in new and powerful ways.

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OPEN TALK: (ProductWorld): Products, Platforms & Innovation
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Jay Dembani
Jay Dembani
Avalara, Senior Product Manager

Today, majority of the world’s most valuable companies by market capitalization are platform companies; to name a few are Facebook, Apple, Netflix, Google & Microsoft.
All these companies started off with a great product by claiming a substantial mass of customers and providing enough value for all the stakeholders of the ecosystem by optimizing the "network effects".
In this talk I am going to touch upon the key factors, strategies and business models which can enable transition of a product mindset to a platform mindset.
I will also highlight how some of the global product companies are rapidly transforming themselves as successful platforms using innovative methods in their respective domains 

Wednesday, February 9, 2022

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PRO TALK (ProductWorld): Docs Are Everyone's Business
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Alex Radu
Alex Radu
JP Morgan Chase & Co, VP Product Adoption Lead, Public Cloud

2020 was the year we began showing our product docs the care they needed and made them inner sourced, because docs are everyone's business.
Our goal was to make it easy for our teams and customers to use and love our cloud product internally, with the help of documentation.

So, what did we learn, and how did we do it?
In this talk, Alex will take you through the then and now journey of how internal engineering product docs evolved and how the community and customers contribute to the changes and how you can do it too! 

- PST
PRO TALK (ProductWorld): The Age of Product: Winning against FAANG
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SC Moatti
SC Moatti
Products That Count, Founding CEO

Companies like Zoom, Slack, and Amplitude aren’t overnight successes. These companies are surviving and thriving during the pandemic because they prioritized investing in their products during the rapid acceleration of digital transformation. By putting their product first, these tech underdogs have established market leadership in categories where the tech giants FAANG—Facebook, Amazon, Apple, Netflix, and Google/Alphabet—have unfair advantages, such as massive distribution, virtually free offerings, and room for growth. Product visionary and Silicon Valley investor SC Moatti can share how these companies are winning against FAANG by building more innovative products and elevating product leaders to the C-suite, turning their product teams into a competitive advantage.