ProductWorld Main Stage

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Tuesday, February 8, 2022

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PRO TALK (ProductWorld): Building a Product Champion Network
Kimberley Morrison
Kimberley Morrison
Aurecon, Digital Platforms Lead

The people that know our business best, are our business people and the people that know our products best are the people that use them everyday. Building a champion network of employees from your business can not only help you boost engagement and adoption but can also be a great way to get real feedback and build a roadmap that continually drives value for your users.

This session will discuss the importance of building a champion network, where to start and who to select.

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PRO TALK (ProductWorld): Product Discovery: How to Innovate with Quick Experiments
Jim Morris
Jim Morris
Product Discovery Group, Founder

There's no point creating something that no one wants.

Yet, many teams skip doing Product Discovery with customers.

In this session, Jim will present concrete Product Discovery best practices that teams can start using immediately. He’ll focus on how to create quick experiments that drive valuable feedback while being easier to create and easier to analyze.

With these best practices, you’ll feel more confident building prototypes and leading customer interviews so you can make evidence-based decisions. And as you do more Product Discovery, you’ll uncover more customer-inspired innovation.

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PRO TALK (ProductWorld): What's So Special About Digital Product Management
Michael Fulton
Michael Fulton
Expedient, Commercial Strategy

In this discussion, Michael Fulton, academic director and adjunct professor of Digital topics at The Ohio State University, will discuss the concept of Digital Product Management and how it uniquely defines the intersection between product management and application management in new and powerful ways.

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PRO TALK (ProductWorld): Defining Your Journey from Good To Exceptional; Lessons Learned from a Rookie PM
Maria Paula Salazar
Maria Paula Salazar
Qrvey, Head of Product Management

Product Managers sit at the cross-road of business, UX, and technology and have the potential to make or break the product. Good product managers work hard to build and launch products that customers love, they conduct research, develop the product strategy and roadmap, communicate in all directions, and juggle about 1000 other things. But what is the journey to become an exceptional Product Manager? What is the roadmap to get there and what skills do you need in your toolkit?

Maria will highlight critical lessons learned in her journey from a non-technical background starting out in Colombia to leading teams across product, design, and engineering and rapidly scaling multidisciplinary and intercultural teams.

Participants will learn about how important skills such as communication, emotional intelligence, and effective priority setting are essential in laying the foundations for high-performing teams. Additionally, participants will walk away with the knowledge to be able to utilize their core strengths to set strategic priorities for their own journey from being good to exceptional.

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PRO TALK (ProductWorld): Why the Product Owner/Product Manager Battle is a Myth
Tolulope Ayeni
Tolulope Ayeni
Rexel, Product Lead

Product Owner vs Product Manager, what's the difference?

In this session, rather than fuel the seemingly existing battle between the Product Owner/Product Manager titles, we will go into details of why this disparity exists in the first place, what is expected of you as a Product Owner or Product Manager and how to succeed at what you do. 

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PRO TALK (ProductWorld): Tales of the Team
Shu Lai
Shu Lai
HOVER, Head of Design

Product development has evolved rapidly over the years, but there has always been one element at the core of success or failure: People.

During this talk, you’ll learn about how great teams are created and how to keep them great, gaining insights into what works and what doesn’t work through stories of 20 years of trial and error. You’ll learn how to grow product teams from scratch, build them through high-scale growth, startup crash and burns, and through company IPOs. Hear about these things and more while learning how to keep your attention on what matters most -- the humans that make it all happen. 

Wednesday, February 9, 2022

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PRO TALK (ProductWorld): Culture Clash: How to Make Product and Engineering Work Together Effectively
David Subar
David Subar
Interna, Founder and Managing Partner, Interim CTO and CPO.

Product Management and Engineering are most commonly seen as two separate groups with separate and inward-facing measures of effectiveness. When the effectiveness of these teams are not evaluated together, the two groups are typically driven out of alignment with each other and worse, with the rest of the company. Although not commonly practiced, there are better measures of effectiveness that will not only align Product Management with Engineering and align both groups with the rest of the company, but will also aid in alignment among executives and recruiting.

In this talk, we discuss common evaluation metrics of Product Management and of Engineering, why they fail, and propose a better structure that aligns their goals and unites them, as opposed to setting them at odds with each other. 

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PRO TALK (ProductWorld): Product Strategy for Enterprise Products
Savitha Ajitraj
Savitha Ajitraj
PayPal, Senior Product Manager

I will share product strategy for building technology based products with an enterprise mindset. And innovating with an inclusive approach bringing customers, research, design, engineering, sales, legal and marketing at scale

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PRO TALK (ProductWorld): Docs Are Everyone's Business
Alex Radu
Alex Radu
JP Morgan Chase & Co, VP Product Adoption Lead, Public Cloud

2020 was the year we began showing our product docs the care they needed and made them inner sourced, because docs are everyone's business.
Our goal was to make it easy for our teams and customers to use and love our cloud product internally, with the help of documentation.

So, what did we learn, and how did we do it?
In this talk, Alex will take you through the then and now journey of how internal engineering product docs evolved and how the community and customers contribute to the changes and how you can do it too! 

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PRO TALK (ProductWorld): Bringing Agility to Product Management
Renu Motwani
Renu Motwani
Broadcom, Head of Product
Ankur Agarwal
Ankur Agarwal
Venio System, VP of Products
Dan Rice
Dan Rice
Broadcom’s ValueOps Regional Partner

Is agility only for product development? Certainly not! By means of product management being an extension of product development to build a 'whole product', plus for the reasons such as product management being at the cusp of various cross-functions involved in the product delivery- product management perhaps requires to be more agile than any other function. Let us explore in this session 'how', and the 'value' in making product management agile.

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PRO TALK (ProductWorld): Make Learning Look Like Work
Chris Butler
Chris Butler
Cognizant, Global Head of Product Operations

Does your team take enough time out of their schedules to improve their practice? Or do they find that they are in non-stop status meetings? When do they find time to improve themselves as an individual and a team?

Today's roles require experience and constant practice to be effective. Without taking the time to hone their craft your team will not be able to wrangle the increasingly complex world that they need to deal with daily.

If you don’t put aside the time for the team to learn it will fall to the individual. A small number of people will take on more hours to improve themselves but burn out. While other people that don’t have the extra time will improve at a much slower rate through their experience. The core of the problem is that we separate how we learn from the work we do on a regular basis.

In this talk, Chris Butler will help you understand how you should replace, restructure, and repeat meetings to help the team grow individually and together. By making our learning and training look more like work we will help everyone grow.

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PRO TALK (ProductWorld): Parenting makes me a better Product Manager
Abby Allen
Abby Allen
Dispatch, Product Manager

Since the start of the pandemic, parents have had to play full-time employees and full-time caregivers to our children. Far too often, we talk about our kids as a distraction from our core work, but the transition from individual to parent teaches us lessons about teamwork, empathy, and communication. As a Product Manager, I’ve found these lessons especially important as I strive to build products that make the world a better place for my kids and a workplace culture where they can thrive as adults. By sharing my experiences and challenges as a parent, I hope to combat the implicit bias in our culture that says performance at work suffers when we become parents, especially when women become mothers, and focus the conversation on how parenting helps us be better teammates, teaches us what's really important for our users, and gives us the courage to create a better world for all our children.

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PRO TALK (ProductWorld): The Age of Product: Winning against FAANG
SC Moatti
SC Moatti
Products That Count, Founding CEO

Companies like Zoom, Slack, and Amplitude aren’t overnight successes. These companies are surviving and thriving during the pandemic because they prioritized investing in their products during the rapid acceleration of digital transformation. By putting their product first, these tech underdogs have established market leadership in categories where the tech giants FAANG—Facebook, Amazon, Apple, Netflix, and Google/Alphabet—have unfair advantages, such as massive distribution, virtually free offerings, and room for growth. Product visionary and Silicon Valley investor SC Moatti can share how these companies are winning against FAANG by building more innovative products and elevating product leaders to the C-suite, turning their product teams into a competitive advantage.