DeveloperWeek Europe 2021 DeveloperWeek Europe 2021

Tuesday, April 27, 2021

Mobile Apps User Acquisition - the Role of Marketers in an Automated World
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Margaret Kuleta
Margaret Kuleta
Google, Mobile Growth Lead

With Mobile on track to contribute to 72% of global e-commerce sales by 2021, Apps are playing a pivotal role for both user acquisition but also retention and engagement. Come learn how to make the most out of your Mobile App by leveraging Mobile Apps Promotion solutions and strategies. The session will cover the role of Apps within the E-Commerce industry, best practices and success stories from some of our partners as well as product roadmap