DeveloperWeek Europe 2021 DeveloperWeek Europe 2021
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KEYNOTE: Publicis Sapient & Lloyds Banking Group -- Modern Engineering Helping to Adapt to the Changing and Complex World

- BST
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Peter Crouch
Lloyds Banking Group, Retail Head of Engineering

Peter is an Engineering Lead within Group Transformation at Lloyds Banking Group, the division of the bank responsible for re-defining the digital age of financial services and creating new digital opportunities to enhance customer experiences. Pete leads the Consumer Servicing Team, responsible for delivering a best in class multi-channel experience across Online & Mobile Banking, Telephony and Branch. Being the ‘Engineering Lead’, Pete owns the ‘How’ we deliver; driving to improve efficiency through agile and automation methodologies with a focus on Pace, Productivity, Quality and Engineering Capabilities.

Within the Bank, Peter is also part of the Northern Ambassador Group and leads the Greater Manchester Sub-Committee, focussing on bringing colleagues in GM together to deliver signature activities around Homelessness, Digital growth, Enterprise Advisor network and the new LBG Academy.

Previously, Peter spent five years at Barclays, ending there as Chief of Staff for the Chief Operating Officer, and seventeen years prior to that at Accenture. He joined LBG in 2016 as Director of Product Systems, where he ran Retail Core Banking, Mortgages and Specialist Brands, before starting his current role in early 2018.

Peter is originally from the North East and now lives in Wilmslow with his wife and three boys, for whom he is the weekend taxi service! Peter has a love of all sports, both playing and watching. He is also a Governor at Wilmslow High School and chairs the Learning & Student Support Committee.

Co-speaker: Pinak Kiran Vedalankar - Publicis Sapient, Vice President of Technology and Head of Engineering, Financial Services International

Pinak has served as the technology lead for some of the UK’s largest transformation programmes in the retail, retail banking and commercial banking industries. He has been with Publicis Sapient since 2002 and has successfully led a variety of large programmes and transformation initiatives across the US and Europe.
Pinak is a great advocate of Modern Engineering, and of Agile-at-Scale Enterprise Start-up approach. He has created a process by which the experiential knowledge network flows across the Publicis Sapient engineers, informing and providing feedback loops from one client team to the other.
Pinak has championed the Engineering Capability, building an ecosystem at Publicis Sapient, a unique inner sourcing concept for learning and supported by experts from the pool of engineers.
Pinak gives up his time to grow and inspire future leaders within Publicis Sapient by mentoring and giving alumni support for an internal MBA style programme, CMTO university focusing on leadership, technology, and modern engineering amongst other key skills.

Pinak Vedalankar
Publicis Sapient, VP Technology

Pinak leads our engineering practice in PS International Financial Services.
Has served as the technology and engineering lead for some of the UK’s largest transformation programmes including Lloyds, Marks and Spencer and Nationwide.
He has been with Sapient since 2002 and successfully led a variety of large programmes and transformation initiatives across US and Europe.
Focus on digital transformation, scaling engineering for agile and digital and enterprise Agile.


The use of modern software development methods is drastically increasing the rate of software delivery among traditional banks and breaking the view that they can only deliver software every few months. This talk will explore the impact and practices of Modern Engineering and how it has enabled Lloyds Banking Group to adapt to the challenges of a complex world.
Stephen Hawking predicted the 21st century would be the century of complexity, a world which is unpredictable, ever-evolving and unbounded. This complex world requires the Bank to move from the old business paradigm and mindset of controlling time, scope and cost to the Modern Engineering-led business paradigm and mindset of quality, speed and value.
Bringing it to life, we will see how the Bank applied the Modern Engineering tool-sets to improve their ability to focus on quality, speed and value. We will share examples of how modern engineering practices have helped the Consumer Servicing Value Stream within the Bank to become more adaptable and to respond to COVID19 pandemic. Lastly, we will explore what the new business paradigm of quality, speed and value means for the Executives within the Bank.

Key audience takeaways from this talk:
• Learn how Lloyds Banking Group applied a practical application of Modern Engineering in the Consumer Servicing Value Stream
• Understand the modern engineering principles to help you and your organization adapt to our changing world
• Reflect on how to keep your skills relevant
• Reflect on whether you are clear on your products and how they deliver value to the customers