DeveloperWeek Europe 2021 DeveloperWeek Europe 2021
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Mobile Apps User Acquisition - the Role of Marketers in an Automated World

- BST
Workshop Stage 2
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Margaret Kuleta
Google, Mobile Growth Lead

Margaret Kuleta is leading mobile business growth at Google, helping high potential developers from Northern, Central and Eastern Europe scale their apps. Previously Margaret advised web products, prior to which she worked with companies across industries while at PwC. Margaret attended the MBA program at Yale University as a Silver Scholar.


With Mobile on track to contribute to 72% of global e-commerce sales by 2021, Apps are playing a pivotal role for both user acquisition but also retention and engagement. Come learn how to make the most out of your Mobile App by leveraging Mobile Apps Promotion solutions and strategies. The session will cover the role of Apps within the E-Commerce industry, best practices and success stories from some of our partners as well as product roadmap