Tuesday, June 16, 2020
Many engineers are not connected to customers, resulting in solutions that lack high impact and benefit. But by combining design thinking with Agile, we create innovations that delight our customers. In this session, attendees will see how a design thinking model called Design for Delight is applied within Agile frameworks to deliver thoughtful and inclusive solutions that can change the world.
In summary, here is what you will learn from our talk:
- Design for Delight, D4D, is a Design thinking framework which has 3 principles: Deep Customer Empathy, Go Broad to Go Narrow and Rapid Prototyping - all three can be integrated into SDLC.
- In your team’s agile process (like SCRUM), you can apply design thinking principles and methodology at all phases of the process: from planning to implementation.
- Prior to designing the architecture and the customer flow, engineers need to take an active role in learning from customers (and gain deep customer empathy) so that solutions are customer backed. When we design for delight, we create impactful, meaningful and beneficial solutions for customers.
- In the maintenance phase of SDLC, engineers and their teams can continue to learn from customers on the solutions they have deployed in order to address issues in the experience.
- When engineers practice design thinking methodology in their day to day, they deliver more complete solutions for customers with speed.