Wednesday, September 15, 2021
Today’s pace of change is relentless. Customers expect organizations to respond to their needs immediately, with services that are tailored to them. New competitors appear out of nowhere and reshape markets overnight. Global events cause demand to surge in one area and evaporate in another, creating pressure on every aspect of business, requiring the ability to adapt and perform in real-time.
In this environment, success requires more than size and scale. It requires using applications and data to deliver rich, personalized experiences; to get the right data to the right person at the right time—no matter where it’s stored. And to do it all with greater efficiency, security, and speed. In an age when businesses are trying to disrupt the world, and the world is disrupting business, organizations have to move faster, smarter, and with greater operational efficiency…or risk being left behind.
Cloud is reshaping the way EVERYTHING is done in today’s world. We see it in our personal lives, where we expect a graceful operation between our own devices and what’s happening “out there” in the cloud. Why should an enterprise organization be any different? They need that graceful operation to ensure the speed and efficiency they’ll need to keep up. For a business, cloud is key – and the only way to move fast is to use the cloud, operate like a cloud, or both.
And when it’s both, organizations need the best of both worlds. They don’t have time to figure out how to do it one way in their own data center, and then a completely different way in the cloud. In short, they need the same way to acquire, consume and operate no matter where they are.
The demand for cloud has never been higher.
- A report from Canalys on Q3 spending shows a significant jump in worldwide cloud spending, up 33%.
- IDC expects that by the end of 2021, 80% of enterprises will put a mechanism in place to shift to cloud-centric infrastructure and applications twice as fast as before the pandemic.
- For NetApp, in Q1 FY21 earnings our cloud business grew 192% YoY.
To instantly adapt to a rapidly changing landscape, our customers need to have access to the right data, at the right time, in the right place—at the right pace.
- We see organizations looking at solutions from cloud providers for two important reasons:
------ First, is to lower their I.T. cost because they're facing economic challenges and they want to move to cloud as a mechanism to get a more efficient and agile I.T. infrastructure. -------- Second is the shift to digital. People want to get new innovations to change their business model.
- The future of innovation lies in our ability to harness the power of the data that is available to us, and to act on that data to transform. Companies that do this effectively will thrive.
----- Whether it’s a retailer looking at e-commerce, a financial institution looking for new ways to use data to identify business opportunities or a manufacturer l using sensor technology and I.T. to change their manufacturing shop floor, all of them eventually boil down to unlocking new business models using the power of data.
----- Every customer is in a different place on their journey to cloud – with a different set of imperatives and challenges. But across the board, a few things are clear--as we’re hearing directly from our customers, every day. Data is at the heart of everything our customers do.