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OPEN TALK: What is Developer Relations and How to Hire/Manage a DevRel

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Shai Almog
Lightrun, Developer Advocate

Developer advocate for Lightrun, co-founder of Codename One, open source hacker, speaker, author, blogger, Java rockstar and more. ex-Sun/Oracle guy with 30 years of professional development experience. Shai built virtual machines, development tools, mobile phone environments, banking systems, startup/enterprise backends, user interfaces, development frameworks and much more.
Shai speaks at conferences all over the world and shared the stage with luminaries such as James Gossling (father of Java). Shai is an award winning highly rated speaker with a knack for engaging the audience and deep technical chops. 

Software ate the world. We're now in the second phase where developers are the most sought after commodity. HR helps you bring developers into the company fold but that's only a fraction of your true potential.
Pretty much every company provides APIs for 3rd party developers. How do you get developers to use these APIs and make your company into the infrastructure on which other companies are built?
That's where developer relations come in. They expose your company to millions of 3rd party developers. They form communities and promote your company to a valuable segment of the population: developers. This simplifies hiring and can lead to completely new lines of business.