#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022

Thursday, April 21, 2022

- EDT
FBW Organizers Panel on Project Management (in person) AVL
John Hornsby
John Hornsby
Hornsby Creative, Experiential Designer, #FBWAVL Organizer
Lorelei Garnes
Lorelei Garnes
WNC Social Media Buzz, Digital Marketing Expert
Lesley King
Lesley King
Leslie King Empower, Empowerment Coach
Alyssa Phillips
Alyssa Phillips
Amp'd Designs, Brand Designer
Sumaya K. Owens
Sumaya K. Owens
Present Moment Media, Digital Marketing Strategist

In this panel discussion with the organizers of Freelance Business Week AVL/WVL, we'll discuss how we worked together to organize #FBW including our tech tools, challenges and expand into our own personal methods for project management with our clients and teams.

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.


- EDT
The Power of Branding: Using Your Brand Story to Connect with Your Customers (in-person) AVL
Alyssa Phillips
Alyssa Phillips
Amp'd Designs, Brand Designer

“Branding” encompasses so many different things. Sometimes it can be difficult to narrow in on what to focus on or where to even start. This workshop will address:

• An overview of what the heck "branding" means, and why it's important for your business

• How to refine your unique brand story

• What all of this means in the context of design and marketing

• How to get started either by yourself or with a creative professional



Together we’ll go through exercises to help narrow in on your individual brand story. We'll explore ways you can use your story to help amplify your businesses.


You’ll walk away with:

• Branding knowledge

• A deeper understanding of your personal brand journey

• Steps your can take to present your brand and story to the world

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.