#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022
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AVL Monday Ribbon Cutting & Social (in-person)


Alex Cardona
Legal Shield division of Pharus Global

About the speaker:

Alex Cardona started his career in social work after graduating from the University of South Florida with a degree in public health. After a few years of frustration with the mental health system, Alex transitioned from social work to teaching. As a middle school physical education teacher, Alex thought that he had found his life’s purpose. Alex Created a physical education curriculum that was focused on total comprehensive fitness and was supported by local businesses in the community. After a few years in education, Alex realized that his vision was to impact youth on a national level, and focused on opening his own youth training facility. In the beginning of 2020, Alex was in the process of obtaining his personal training certification when the pandemic came. After losing his income and his career path, Alex was presented with an opportunity to own his own legal service business. Without hesitation, Alex took this opportunity to help empower individuals with access to the justice system. Since starting his business in Asheville, Alex has helped both individuals and businesses get access to the justice system, started a local radio show named the Golden Key, and has become a respected business developer in the community. Alex currently is serving on the board for both the Young Professionals of Asheville, and the People’s Community and Inclusion, subdivisions of the Asheville Chamber of Commerce. Alex believes that the journey of entrepreneurship is a journey of self-development fueled by the balance of faith and self-confidence. 

Session description:

Networking is like oxygen to our business. The connection and people you need to grow your business are all in front of you. The doors of your future can be open with knowing what problem you fix, what solution you offer, and who is the person you help. Having an elevator pitch isn't enough in networking, one must also know how to earn their business PTO through using PTO- presence, tone, and objective. With the ingredients in this session one will learn the value of networking, why networking is a part of your divine business plan, and how to be in the rooms your business name is already in. This session will be interactive with the opportunity to do a one-minute elevator pitch to almost everyone in the room. 


This will start with a ribbon-cutting at MtnBizworks at 4:30 with special guest Mayor Manheimer followed immediately by a networking gathering at Focal Point Coworking. 


You do not need a ticket for the ribbon cutting at Mountain Bizworks but you will need a ticket for the networking social at Focal Point. Only yew session at focal point is being live streamed. 


All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.