#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022
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FBW Organizers Panel on Project Management (in person) AVL

John Hornsby
Hornsby Creative, Experiential Designer, #FBWAVL Organizer

About the Organizer:

John Hornsby is the Founder and Chief Creative Director of Hornsby Creative. Throughout his 25 year career, he has served in leadership for various creative companies. He has rarely held a traditional job, always finding his way into unique situations. These have included running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country marketing Medicare with his wife, managing multiple signs and graphics companies. 

John is also a founding board member of AIGA Asheville, the professional association for design, and is part of the team for CreativeMornings Asheville. 

Most recently, he and his wife launched Connection Kits, a service that curates mailed kits that bring the tactile connection back into the world of virtual events. John is also the lead organizer for Freelance Business Week Asheville. 

You can join John and fellow speaker Gabe Swinney at a once-in-a-lifetime creative retreat to Spain this summer.

Session description:

Sometimes you don’t have the budget to hire a professional designer for every project. But you can invest in learning to up your own DIY design skills. A strategy-first approach to well-executed design principles is proven to drive more engagement and conversions. In this workshop, John will share the top DIY design mistakes he’s seen over the past 25 years in experience design and how to avoid them. 

We’ll touch on some of the free and low-cost DIY design solutions out there and more importantly how best to use them to get results. We’ll explore real-world examples of the best and the worst designs. Be prepared to walk away empowered to better position and market your offerings with effective design. 

Lorelei Garnes
WNC Social Media Buzz, Digital Marketing Expert

About the organizer:

Meet Lorelei Garnes, the founder/owner of WNC Social Media Buzz, Inc. Lorelei has worked in the public sector for over 25 years in various fields supporting small business owners. Lorelei started this company with $400, a laptop, and a dream! She has helped hundreds of entrepreneurs grow their businesses across the United States. Being a small business owner herself she understands the growing pains of developing a business, which is why she believes that her company, WNC Social Media Buzz, succeeds when you succeed.

Lorelei specializes in Digital Marketing Strategies & Integrated Marketing with a focus on Search Engine Optimization. 

Session description:

Increase your brand awareness while being recognized in your industry as the expert.  Learn how you can achieve marketing success and create ambassadors for your Brand.  Reach Potential Consumers Everywhere!

Lesley King
Leslie King Empower, Empowerment Coach

About the organizer:

I have been a freelancer and entrepreneur my whole work career. I started in film production and opened a few businesses. While figuring out my next thing I found life coaching.  This clicked for me. I am now an empowerment coach helping people figure out the next thing in their work or life. I love helping people live an extraordinary life. 

Alyssa Phillips
Amp'd Designs, Brand Designer

About the organizer:

Hi! I am the owner of Amp’d Designs, helping passionate businesses stand out through branding, web design, and graphic design. I found my path to design through music, and my love for branding while studying at Pratt Institute in Brooklyn, NY, where I received a BFA in Communications Design. I held several positions at design studios in NYC, including roles at Atlantic Records and as an Art Director at a print company, before moving to the mountains. Since launching Amp'd Designs, my favorite part of running a business is building relationships with clients, collaborators, and community members. I love working with people who love what they do! 

Session Description:

“Branding” encompasses so many different things. Sometimes it can be difficult to narrow in on what to focus on or where to even start. This workshop will address:
• An overview of what the heck "branding" means, and why it's important for your business
• How to refine your unique brand story
• What all of this means in the context of design and marketing
• How to get started either by yourself or with a creative professional

Together we’ll go through exercises to help narrow in on your individual brand story. We'll explore ways you can use your story to help amplify your businesses.
You’ll walk away with:
• Branding knowledge
• A deeper understanding of your personal brand journey
• Steps your can take to present your brand and story to the world


Sumaya K. Owens
Present Moment Media, Digital Marketing Strategist

About the speaker:

Hi, I'm Sumaya K. Owens, founder of Present Moment Media. I’m a queer unschooling parent, healing arts practitioner, social justice organizer, and holistic business & marketing consultant. I am passionate about uplifting the voices of changemakers and visionaries. I built my career from scratch, starting as a yoga and meditation teacher, then a corporate spa and retreat manager, now a thriving, wildly independent entrepreneur. After leaving my corporate management career five years ago, I packed my bags, traveled the world with my daughter, and started my own online biz supporting inspirational professionals across the globe. 

Session description:

As entrepreneurs, how do we work less and earn more? How do we create sustainable business models that don't lead to burnout? One potential solution is creating strategic passive income. Passive Income Technology is an introduction to the tech, platforms, and strategies required to generate automated monthly revenue. In this educational workshop, you'll learn the best digital marketing tools and platforms, how to select the perfect digital product to sell for passive revenue, passive vs active marketing strategies, how to build automated sales funnels, and more. Learn more about our digital marketing agency for changemakers at presentmomentmedia.org.

In this panel discussion with the organizers of Freelance Business Week AVL/WVL, we'll discuss how we worked together to organize #FBW including our tech tools, challenges and expand into our own personal methods for project management with our clients and teams.

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.