#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022
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Let's talk about pricing! (in-person) AVL


Reggie Tidwell
Curve Theory

About the speaker:

Reggie is the founder of Curve Theory, an award-winning, multi-disciplinary graphic design and media business located near Asheville, NC. He received his BFA in Graphic Design in 1997 from Maryville University in St. Louis.

Reggie is considered a design leader in his industry. He created the multimedia class at Washington University as part of the Visual Communications curriculum. He just celebrated his 20th year in business running Curve Theory.

A believer in community service, Reggie serves on the Board for the Public Art and Cultural Commission Committee for the City of Asheville. He is also the founding president of the Asheville chapter of the 107-year-old national, professional design association, AIGA.

Reggie has dedicated his career to helping small and large businesses and organizations effectively connect with their audiences. 

Session description:

In this talk we will normalize discussing pricing. I’ll highlight strategies to take the awkwardness out of the pricing conversation with clients and with colleagues. I’ll share some baseline ideas for determining your worth and how to stand confidently behind your pricing structure. Attendees will leave the talk with the confidence to charge what they’re worth and never sell themselves short. 


In this talk we will normalize discussing pricing. I’ll highlight strategies to take the awkwardness out of the pricing conversation with clients and with colleagues. I’ll share some baseline ideas for determining your worth and how to stand confidently behind your pricing structure. Attendees will leave the talk with the confidence to charge what they’re worth and never sell themselves short. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.