#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022
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The Power of Branding: Using Your Brand Story to Connect with Your Customers (in-person) AVL


Alyssa Phillips
Amp'd Designs, Brand Designer

About the organizer:

Hi! I am the owner of Amp’d Designs, helping passionate businesses stand out through branding, web design, and graphic design. I found my path to design through music, and my love for branding while studying at Pratt Institute in Brooklyn, NY, where I received a BFA in Communications Design. I held several positions at design studios in NYC, including roles at Atlantic Records and as an Art Director at a print company, before moving to the mountains. Since launching Amp'd Designs, my favorite part of running a business is building relationships with clients, collaborators, and community members. I love working with people who love what they do! 

Session Description:

“Branding” encompasses so many different things. Sometimes it can be difficult to narrow in on what to focus on or where to even start. This workshop will address:
• An overview of what the heck "branding" means, and why it's important for your business
• How to refine your unique brand story
• What all of this means in the context of design and marketing
• How to get started either by yourself or with a creative professional

Together we’ll go through exercises to help narrow in on your individual brand story. We'll explore ways you can use your story to help amplify your businesses.
You’ll walk away with:
• Branding knowledge
• A deeper understanding of your personal brand journey
• Steps your can take to present your brand and story to the world



 


“Branding” encompasses so many different things. Sometimes it can be difficult to narrow in on what to focus on or where to even start. This workshop will address:

• An overview of what the heck "branding" means, and why it's important for your business

• How to refine your unique brand story

• What all of this means in the context of design and marketing

• How to get started either by yourself or with a creative professional



Together we’ll go through exercises to help narrow in on your individual brand story. We'll explore ways you can use your story to help amplify your businesses.


You’ll walk away with:

• Branding knowledge

• A deeper understanding of your personal brand journey

• Steps your can take to present your brand and story to the world

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.