About the speaker:
Lindsay Barrasse is the Co-Chair of Digital Content for AIGA Asheville. After graduating college Lindsay traveled back and forth from her home town of Scranton, PA to San Francisco, CA freelancing for CURRENT TV, producing programs as well as a host/personality for the station. During that time she was also a direct partner for YouTube. She then moved to Los Angeles, CA in 2009 and worked on multiple projects there in film and television. Eventually, finding her way back to the Scranton area where she and her husband, David Corigliano, started Voyager Video in 2012, producing such things as commercial advertisements (regionally and nationally). In late of 2019 they moved to Asheville, North Carolina. They remain to have a client base of the tri-state area of New York, New Jersey, and Pennsylvania while branching out into the Appalachian area. She also works as a freelance multimedia producer for various production companies as well as a freelance photographer, graphic designer, and web developer. In 2020, she took skills she was already applying to her clients and launched a business offering Social Media Management and Content Creation alongside Voyager.
Behind the camera, her passion is focused on both cinematography and directing. She has received awards in video production, created dozens of international, national, and regional commercials, and has worked on as well as produced both short and feature films. Additionally, she is a certified Yoga Instructor with over 700 hours of training and continuing credit hours in various forms from such as Vinyasa, Kundalini, Children’s Yoga, and Yoga for Mental Health. She is certified in Family to Family Mental Health training and Mental Health First Aid as well.
She is currently the youngest recipient of the Woman of Excellence SAGE Award from The Greater Scranton Chamber Of Commerce, a published author, and was awarded Top 20 Under 40 in 2018 from the Business Journal.
About the session:
Social media is more than just a trend. It is an essential piece of a business's marketing strategy. Social media is an effective way to reach new audiences with engaging content. It helps a business or individual build trust, authority and also to show their brand's personality, and having a solid plan for engaging content to distribute via social media is crucial.
If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.
Social media is a crucial part of marketing, but it doesn’t have to be stressful to manage. So how can you utilize platforms to achieve success? And more importantly, how can you stay true to yourself. I will dive into ways a business/individual can succeed and utilize social platforms/their importance while incorporating discussion about authenticity and why not all trends work for everyone.