#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022
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Top Ten DIY Design Mistakes and How to Avoid Them (in-person) AVL


John Hornsby
Hornsby Creative, Experiential Designer, #FBWAVL Organizer

About the Organizer:

John Hornsby is the Founder and Chief Creative Director of Hornsby Creative. Throughout his 25 year career, he has served in leadership for various creative companies. He has rarely held a traditional job, always finding his way into unique situations. These have included running a DIY performance space, playing in bands while running the art department for a special events company, driving an RV around the country marketing Medicare with his wife, managing multiple signs and graphics companies. 

John is also a founding board member of AIGA Asheville, the professional association for design, and is part of the team for CreativeMornings Asheville. 

Most recently, he and his wife launched Connection Kits, a service that curates mailed kits that bring the tactile connection back into the world of virtual events. John is also the lead organizer for Freelance Business Week Asheville. 

You can join John and fellow speaker Gabe Swinney at a once-in-a-lifetime creative retreat to Spain this summer.

Session description:

Sometimes you don’t have the budget to hire a professional designer for every project. But you can invest in learning to up your own DIY design skills. A strategy-first approach to well-executed design principles is proven to drive more engagement and conversions. In this workshop, John will share the top DIY design mistakes he’s seen over the past 25 years in experience design and how to avoid them. 

We’ll touch on some of the free and low-cost DIY design solutions out there and more importantly how best to use them to get results. We’ll explore real-world examples of the best and the worst designs. Be prepared to walk away empowered to better position and market your offerings with effective design. 


Sometimes you don’t have the budget to hire a professional designer for every project. But you can invest in learning to up your own DIY design skills. A strategy-first approach to well-executed design principles is proven to drive more engagement and conversions. In this workshop, John will share some of the top DIY design mistakes he’s seen over the past 25 years in experience design and how to avoid them. 

We’ll touch on some of the DIY design solutions out there and more importantly how best to use them to get results. We’ll explore real-world examples of the best and the worst designs. Be prepared to walk away empowered to better position and market your offerings with effective design. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.