#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022

Biz Optimization & Tech

Tuesday, April 19, 2022

- EDT
5 R's in Marketing Success (in-person) WVL
Lorelei Garnes
Lorelei Garnes
WNC Social Media Buzz, Digital Marketing Expert

Increase your brand awareness while being recognized in your industry as the expert.  Learn how you can achieve marketing success and create ambassadors for your Brand.  Reach Potential Consumers Everywhere! 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
Passive Income Technology (in-person) AVL
Sumaya K. Owens
Sumaya K. Owens
Present Moment Media, Digital Marketing Strategist

As entrepreneurs, how do we work less and earn more? How do we create sustainable business models that don't lead to burnout? One potential solution is creating strategic passive income. Passive Income Technology is an introduction to the tech, platforms, and strategies required to generate automated monthly revenue. In this educational workshop, you'll learn the best digital marketing tools and platforms, how to select the perfect digital product to sell for passive revenue, passive vs active marketing strategies, how to build automated sales funnels, and more. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

Thursday, April 21, 2022

- EDT
Think Like a Founder (in-person) AVL
Jeffrey Kaplan
Jeffrey Kaplan
Venture Asheville

Freelancers are entrepreneurs but without much of the support, community or resources that go along with the entrepreneurial ecosystem. Freelancers face many of the same challenges that founders of startups do including imposter syndrome, self-doubt, competition, and the cost and sacrifice of your time and even sometimes your family's.


At Venture Asheville, we are pioneering a new way to build entrepreneurs. One that redefines success as not the person who is hashtag hustling and grinding. Our data from state-wide assessments show this classic misunderstanding of entrepreneurship is actually quite harmful to an entrepreneur's self-efficacy.


We've moved away from those values and turned our attention to the entrepreneur's journey, the countless steps a founder takes from idea to growth, to maturity, and beyond. Based on Stoic Philosophy and modern academics, we take our founders through an experience portfolio and schedule events and traditions around milestones on their journey. We are building more mindful, confident, self-assured founders. 
If entrepreneurs are thriving, communities will thrive. This session will share the tools and resources we use with founders, and inspire freelancers to incorporate these practices into their personal and professional lives. 

Walkaways:
- How to self assess the 13 entrepreneurial competencies (www.thee13.com)
- A philosophical understanding of the effects of self-efficacy on a person and how that ripples through a business
- Tools and an experiences portfolio that helps founders or freelancers enjoy their entrepreneurial journey. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
5 R's in Marketing Success (in-person) AVL
Lorelei Garnes
Lorelei Garnes
WNC Social Media Buzz, Digital Marketing Expert

Increase your brand awareness while being recognized in your industry as the expert.  Learn how you can achieve marketing success and create ambassadors for your Brand.  Reach Potential Consumers Everywhere! 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
FBW Organizers Panel on Project Management (in person) AVL
John Hornsby
John Hornsby
Hornsby Creative, Experiential Designer, #FBWAVL Organizer
Lorelei Garnes
Lorelei Garnes
WNC Social Media Buzz, Digital Marketing Expert
Lesley King
Lesley King
Leslie King Empower, Empowerment Coach
Alyssa Phillips
Alyssa Phillips
Amp'd Designs, Brand Designer
Sumaya K. Owens
Sumaya K. Owens
Present Moment Media, Digital Marketing Strategist

In this panel discussion with the organizers of Freelance Business Week AVL/WVL, we'll discuss how we worked together to organize #FBW including our tech tools, challenges and expand into our own personal methods for project management with our clients and teams.

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.


- EDT
Handmade for Retail (in-person) AVL

The workshop is designed for entrepreneurs who want to:
• Sustainably grow their business through retail channels.
• Optimize communication with retailers, including crafting a pitch message and maintaining a positive relationship
• Sell more to current stockists and entice more stockists to carry their products.
• Improve product packaging so that retailers can sell their products with ease.
• Make their wares more consistent (and why it’s so important to do so).
• Create cleaner invoices and set up payment processes that get them paid faster.

This workshop is ideal for:
• Small-scale product manufacturing businesses or solo-entrepreneurs that make handmade wares.
• Makers that want to grow their business through retail channels.
• Third-party distributors of handmade products.
• Artists and makers that are thinking about starting a business and selling their products into retail stores 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.