#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022

Creativity & Design

Tuesday, April 19, 2022

- EDT
How Freelancers Grow their Businesses (in-person) WVL
Ron Robinson
Ron Robinson
Land of Sky Advisors

In this keynote presentation, Ron will share his 4 magic steps to success.

Attendees will respond more effectively in their markets when working with their team, clients, and collaborators by:
Connecting effectively
Deliberating for more informed decisions
Inspiring for higher levels of performance
Creating for greater competitiveness 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
Top Ten DIY Design Mistakes and How to Avoid Them (in-person) AVL
John Hornsby
John Hornsby
Hornsby Creative, Experiential Designer, #FBWAVL Organizer

Sometimes you don’t have the budget to hire a professional designer for every project. But you can invest in learning to up your own DIY design skills. A strategy-first approach to well-executed design principles is proven to drive more engagement and conversions. In this workshop, John will share some of the top DIY design mistakes he’s seen over the past 25 years in experience design and how to avoid them. 

We’ll touch on some of the DIY design solutions out there and more importantly how best to use them to get results. We’ll explore real-world examples of the best and the worst designs. Be prepared to walk away empowered to better position and market your offerings with effective design. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

Wednesday, April 20, 2022

- EDT
Top 10 DIY Design Mistakes and How to Avoid Them (in-person) WVL
John Hornsby
John Hornsby
Hornsby Creative, Experiential Designer, #FBWAVL Organizer

Sometimes you don’t have the budget to hire a professional designer for every project. But you can invest in learning to up your own DIY design skills. A strategy-first approach to well-executed design principles is proven to drive more engagement and conversions. In this workshop, John will share the top DIY design mistakes he’s seen over the past 25 years in experience design and how to avoid them. 

We’ll touch on some of the free and low-cost DIY design solutions out there and more importantly how best to use them to get results. We’ll explore real-world examples of the best and the worst designs. Be prepared to walk away empowered to better position and market your offerings with effective design.

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session. 

Thursday, April 21, 2022

- EDT
The Power of Branding: Using Your Brand Story to Connect with Your Customers (in-person) AVL
Alyssa Phillips
Alyssa Phillips
Amp'd Designs, Brand Designer

“Branding” encompasses so many different things. Sometimes it can be difficult to narrow in on what to focus on or where to even start. This workshop will address:

• An overview of what the heck "branding" means, and why it's important for your business

• How to refine your unique brand story

• What all of this means in the context of design and marketing

• How to get started either by yourself or with a creative professional



Together we’ll go through exercises to help narrow in on your individual brand story. We'll explore ways you can use your story to help amplify your businesses.


You’ll walk away with:

• Branding knowledge

• A deeper understanding of your personal brand journey

• Steps your can take to present your brand and story to the world

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.





Friday, April 22, 2022

- EDT
Business as Pilgrimage (in-person) AVL
Gabriel Swinney
Gabriel Swinney
Swinney Creative

The goal of this talk will be to enthusiastically describe the value available to entrepreneurs in pursuing their passions outside of work, especially travel and adventure. In particular, attendees will be encouraged to import the lessons learned from the time spent cultivating their personal dreams, and to forge these experiences into tools for managing their professional lives.
I will illustrate this practice by talking about many of my personal experiences traveling around the globe, and how these intrepid journeys have directly informed my business goals, growth, and success. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
Being There (in-person) AVL
Brett McCall
Brett McCall
Better Than Unicorns

🐙👾 I navigate the world in ways that other people might call strange, or nonconformist, or even risky. 👽🤖 Through years of studying how other people meet their desires, I’ve found that my mind runs in patterns that are... different. It is easy for me to think of this as a handicap. But once I began to embrace what I call my “chaotic magical awareness,” I realized that my natural aptitude for wonder and play can benefit both individuals and organizations — simply by my ability to bring out “weirdo” qualities in others. 
This is why they call me: Abundance Magician✨. Chaos Weaver🌻. Muscle Mover💪🏽. Game Keeper🕹️.

Redesigning Communication
→ A lot of the problems that plague people and organizations are also crippling to me. For example, when I’m under stress I gravitate towards a results-focused approach (an attempt to control or predict outcomes) rather than remaining connected. In other words, I stop listening. 
Learning to recognize and manage this tendency in myself led me to a problem that many people believe is impossible to solve: How can one remain present while under stress? 
It can be done. Through wonder and play. 

The Play Solution
→ When I am with others, exploring the world from a lens of play, anything seems possible. Unfortunately, the world doesn’t work that way all or even most of the time. We live in an age in which functionality and hard work are placed at such a premium that `work’ often becomes bad work, and functionality itself suffers. (This paradox is lost on much of the business world. Organizations and corporations are only slowly waking up to the idea that “functionality” may not always look like a person working on a spreadsheet.)
I realized long ago that almost anything that brings me back into the present moment will help return me to a creative and cooperative flow. A game🎱, hacky sack🦶🏼, throwing a disc🥏, making music🎹 — all of these are much more powerful tools than one might think. 
In addition to conventional play, for many years I have been using game design to solve “real-world” problems (be they individual, relational, societal, or environmental). My version of game design does not mean writing code. It means figuring out, preferably in a group, how to turn a problem into a puzzle, and then into a game. If this works, then overwhelment vanishes, and “players” (a.k.a people) are empowered enough to feel around the rough edges of a problem, perhaps for the first time. They’re on their way to making actual change. 

🎲I play every day, it keeps my brain from the numb.. join me in-game as "sheepsknuckles".🎲 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.