#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022

Marketing & Growth

Tuesday, April 19, 2022

- EDT
How Freelancers Grow their Businesses (in-person) WVL
Ron Robinson
Ron Robinson
Land of Sky Advisors

In this keynote presentation, Ron will share his 4 magic steps to success.

Attendees will respond more effectively in their markets when working with their team, clients, and collaborators by:
Connecting effectively
Deliberating for more informed decisions
Inspiring for higher levels of performance
Creating for greater competitiveness 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
5 R's in Marketing Success (in-person) WVL
Lorelei Garnes
Lorelei Garnes
WNC Social Media Buzz, Digital Marketing Expert

Increase your brand awareness while being recognized in your industry as the expert.  Learn how you can achieve marketing success and create ambassadors for your Brand.  Reach Potential Consumers Everywhere! 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
Passive Income Technology (in-person) AVL
Sumaya K. Owens
Sumaya K. Owens
Present Moment Media, Digital Marketing Strategist

As entrepreneurs, how do we work less and earn more? How do we create sustainable business models that don't lead to burnout? One potential solution is creating strategic passive income. Passive Income Technology is an introduction to the tech, platforms, and strategies required to generate automated monthly revenue. In this educational workshop, you'll learn the best digital marketing tools and platforms, how to select the perfect digital product to sell for passive revenue, passive vs active marketing strategies, how to build automated sales funnels, and more. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
Presenting YOU: Creating a Compelling Sales Pitch (in-person) AVL
Murphy Funkhouser
Murphy Funkhouser
BrandStage Consulting

Have you ever been asked to deliver your business pitch on the spot? Were you stumped? Did you wish, instead, you embraced your moment in the spotlight and used it to land that new client or close that sale? 

Join business and stage dynamo Murphy Funkhouser as she teaches YOU how to effectively and powerfully "present your brand". In this workshop, you will learn key elements to articulate your brand, transfer that story into a dynamic pitch and learn to deliver it with bravado and confidence!

What You Can Expect:

Techniques to identify & articulate what makes your business stand out in the market
To learn the structure of a perfect elevator pitch
A step-by-step approach to writing and presenting your unique elevator pitch
Performance and presentation techniques from a pro

What You Get:
Dedicated time to shape your elevator pitch
Dedicated time to practice and perform your elevator pitch
Constructive and relevant feedback from Murphy
A ready-made audience 
The collaboration and support of other business peers
You’ll leave this class with a polished and ready-to-perform pitch! 


All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
Effective Strategies to Create & Grow Consistent Freelance Income (in-person) AVL
Jen Aly
Jen Aly
Jen Aly Coaching

Is your business income less consistent than you'd like?

Does this have a negative impact on your motivation, focus, and capacity?

Are you ready to create a sustainable business with more organic momentum in your business?

Experience the powerful teachings from James Clear's book, Atomic Habits, combined with priceless money mindset shifts to help you make more money.

This workshop will give you effective strategies to create consistent income and grow your business:

You will:
-Learn the 3 most important weekly habits to grow your business
-Gain money mindset shifts to receive more income
-Understand the steps to create sustainability & momentum
-Discover holistic business tips to prevent burnout as you grow

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

Wednesday, April 20, 2022

- EDT
Effective Strategies to Create & Grow Consistent Freelance Income (in-person) WVL
Jen Aly
Jen Aly
Jen Aly Coaching

Is your business income less consistent than you'd like?

Does this have a negative impact on your motivation, focus, and capacity?

Are you ready to create a sustainable business with more organic momentum in your business?

Experience the powerful teachings from James Clear's book, Atomic Habits, combined with priceless money mindset shifts to help you make more money.

This workshop will give you effective strategies to create consistent income and grow your business:

You will:
-Learn the 3 most important weekly habits to grow your business
-Gain money mindset shifts to receive more income
-Understand the steps to create sustainability & momentum
-Discover holistic business tips to prevent burnout as you grow

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
The Power of Social Media and Being Mindfully Authentic (in-person) AVL
Lindsay Barrasse
Lindsay Barrasse
Lindsay Barrasse Media / Voyager Creative / Best Testimonials

Social media is more than just a trend. It is an essential piece of a business's marketing strategy. Social media is an effective way to reach new audiences with engaging content. It helps a business or individual build trust, authority and also to show their brand's personality, and having a solid plan for engaging content to distribute via social media is crucial.

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Social media is a crucial part of marketing, but it doesn’t have to be stressful to manage. So how can you utilize platforms to achieve success? And more importantly, how can you stay true to yourself. I will dive into ways a business/individual can succeed and utilize social platforms/their importance while incorporating discussion about authenticity and why not all trends work for everyone.   

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

Thursday, April 21, 2022

- EDT
- EDT
Handmade for Retail (in-person) AVL

The workshop is designed for entrepreneurs who want to:
• Sustainably grow their business through retail channels.
• Optimize communication with retailers, including crafting a pitch message and maintaining a positive relationship
• Sell more to current stockists and entice more stockists to carry their products.
• Improve product packaging so that retailers can sell their products with ease.
• Make their wares more consistent (and why it’s so important to do so).
• Create cleaner invoices and set up payment processes that get them paid faster.

This workshop is ideal for:
• Small-scale product manufacturing businesses or solo-entrepreneurs that make handmade wares.
• Makers that want to grow their business through retail channels.
• Third-party distributors of handmade products.
• Artists and makers that are thinking about starting a business and selling their products into retail stores 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
The Truth of Sales Synonymous with Love (in-person) AVL
Christopher Filipiak
Christopher Filipiak
Christopher Filipiak LLC

The problem for many founders is that you love building your business and providing your service, but deep down you secretly dread sales. So you end up having inconsistent months in terms of generating sales, growing your business, and making your impact. You also hate to feel “salesly.” And some days, you spend more time worrying about not making a sale than energetically leaning in to make sales. Your mission is too important to waste your time building a low-value business that struggles with sales. Here is a secret. The #1 Sales Ready system is how you think and feel about sales. You have to know the truth so you can think and feel accurately about sales. Sales is not something you do to someone - it is something you do for someone. Read. That. Again. This is Sales Synonymous with Love. It is a creative act. It is an expression of who you really are. It is transformative. It is tender and fierce. It is excellence. It is no BS. And it means sales without fear, worry, and self-doubt when interacting with strangers and money. And instead…

Comfortably showing up in service to genuinely help someone, excited about their outcome, and committed to what’s possible for them. Building rapport and “creating value” by having simple yet powerful conversations instead of using manipulative sales tactics. Seeing money as a flow — easily discussing it, spending it, and receiving it without constriction — and being able to create the money you want when you want it. Needing nothing from the other person and unconcerned if they like you, need you, or say yes/no.

What I have found is that when you approach sales this way, it feels better, is more effective, and creates results way faster. It is the path to love yourself, make a sh*t ton of money, have more impact, and scale your business. What you'll walk away with is1) A sales-ready mindset and how your beliefs about strangers, money, and words are impacting your sales and service.2) How to create conversations and have sales conversations without feeling "salesy"

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

Friday, April 22, 2022

- EDT
How to champion DEI as a freelancer (in-person) AVL
Aisha Adams
Aisha Adams
Equity Over Everything

In this workshop, Aisha Adams will present best practices for diversity, equity, and inclusivity as a freelancer  

Participants will walk away with:

With common language around diversity, equity, and inclusivity. 

The role freelancers play in cultivating diversity, equity, inclusivity.

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
Business as Pilgrimage (in-person) AVL
Gabriel Swinney
Gabriel Swinney
Swinney Creative

The goal of this talk will be to enthusiastically describe the value available to entrepreneurs in pursuing their passions outside of work, especially travel and adventure. In particular, attendees will be encouraged to import the lessons learned from the time spent cultivating their personal dreams, and to forge these experiences into tools for managing their professional lives.
I will illustrate this practice by talking about many of my personal experiences traveling around the globe, and how these intrepid journeys have directly informed my business goals, growth, and success. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.