#FBW Asheville & Waynesville 2022 #FBW Asheville & Waynesville 2022

Thriving Thursday

Thursday, April 21, 2022

- EDT
Think Like a Founder (in-person) AVL
Jeffrey Kaplan
Jeffrey Kaplan
Venture Asheville

Freelancers are entrepreneurs but without much of the support, community or resources that go along with the entrepreneurial ecosystem. Freelancers face many of the same challenges that founders of startups do including imposter syndrome, self-doubt, competition, and the cost and sacrifice of your time and even sometimes your family's.


At Venture Asheville, we are pioneering a new way to build entrepreneurs. One that redefines success as not the person who is hashtag hustling and grinding. Our data from state-wide assessments show this classic misunderstanding of entrepreneurship is actually quite harmful to an entrepreneur's self-efficacy.


We've moved away from those values and turned our attention to the entrepreneur's journey, the countless steps a founder takes from idea to growth, to maturity, and beyond. Based on Stoic Philosophy and modern academics, we take our founders through an experience portfolio and schedule events and traditions around milestones on their journey. We are building more mindful, confident, self-assured founders. 
If entrepreneurs are thriving, communities will thrive. This session will share the tools and resources we use with founders, and inspire freelancers to incorporate these practices into their personal and professional lives. 

Walkaways:
- How to self assess the 13 entrepreneurial competencies (www.thee13.com)
- A philosophical understanding of the effects of self-efficacy on a person and how that ripples through a business
- Tools and an experiences portfolio that helps founders or freelancers enjoy their entrepreneurial journey. 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
5 R's in Marketing Success (in-person) AVL
Lorelei Garnes
Lorelei Garnes
WNC Social Media Buzz, Digital Marketing Expert

Increase your brand awareness while being recognized in your industry as the expert.  Learn how you can achieve marketing success and create ambassadors for your Brand.  Reach Potential Consumers Everywhere! 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
FBW Organizers Panel on Project Management (in person) AVL
John Hornsby
John Hornsby
Hornsby Creative, Experiential Designer, #FBWAVL Organizer
Lorelei Garnes
Lorelei Garnes
WNC Social Media Buzz, Digital Marketing Expert
Lesley King
Lesley King
Leslie King Empower, Empowerment Coach
Alyssa Phillips
Alyssa Phillips
Amp'd Designs, Brand Designer
Sumaya K. Owens
Sumaya K. Owens
Present Moment Media, Digital Marketing Strategist

In this panel discussion with the organizers of Freelance Business Week AVL/WVL, we'll discuss how we worked together to organize #FBW including our tech tools, challenges and expand into our own personal methods for project management with our clients and teams.

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.


- EDT
- EDT
The Power of Branding: Using Your Brand Story to Connect with Your Customers (in-person) AVL
Alyssa Phillips
Alyssa Phillips
Amp'd Designs, Brand Designer

“Branding” encompasses so many different things. Sometimes it can be difficult to narrow in on what to focus on or where to even start. This workshop will address:

• An overview of what the heck "branding" means, and why it's important for your business

• How to refine your unique brand story

• What all of this means in the context of design and marketing

• How to get started either by yourself or with a creative professional



Together we’ll go through exercises to help narrow in on your individual brand story. We'll explore ways you can use your story to help amplify your businesses.


You’ll walk away with:

• Branding knowledge

• A deeper understanding of your personal brand journey

• Steps your can take to present your brand and story to the world

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.





- EDT
Handmade for Retail (in-person) AVL

The workshop is designed for entrepreneurs who want to:
• Sustainably grow their business through retail channels.
• Optimize communication with retailers, including crafting a pitch message and maintaining a positive relationship
• Sell more to current stockists and entice more stockists to carry their products.
• Improve product packaging so that retailers can sell their products with ease.
• Make their wares more consistent (and why it’s so important to do so).
• Create cleaner invoices and set up payment processes that get them paid faster.

This workshop is ideal for:
• Small-scale product manufacturing businesses or solo-entrepreneurs that make handmade wares.
• Makers that want to grow their business through retail channels.
• Third-party distributors of handmade products.
• Artists and makers that are thinking about starting a business and selling their products into retail stores 

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.

- EDT
The Truth of Sales Synonymous with Love (in-person) AVL
Christopher Filipiak
Christopher Filipiak
Christopher Filipiak LLC

The problem for many founders is that you love building your business and providing your service, but deep down you secretly dread sales. So you end up having inconsistent months in terms of generating sales, growing your business, and making your impact. You also hate to feel “salesly.” And some days, you spend more time worrying about not making a sale than energetically leaning in to make sales. Your mission is too important to waste your time building a low-value business that struggles with sales. Here is a secret. The #1 Sales Ready system is how you think and feel about sales. You have to know the truth so you can think and feel accurately about sales. Sales is not something you do to someone - it is something you do for someone. Read. That. Again. This is Sales Synonymous with Love. It is a creative act. It is an expression of who you really are. It is transformative. It is tender and fierce. It is excellence. It is no BS. And it means sales without fear, worry, and self-doubt when interacting with strangers and money. And instead…

Comfortably showing up in service to genuinely help someone, excited about their outcome, and committed to what’s possible for them. Building rapport and “creating value” by having simple yet powerful conversations instead of using manipulative sales tactics. Seeing money as a flow — easily discussing it, spending it, and receiving it without constriction — and being able to create the money you want when you want it. Needing nothing from the other person and unconcerned if they like you, need you, or say yes/no.

What I have found is that when you approach sales this way, it feels better, is more effective, and creates results way faster. It is the path to love yourself, make a sh*t ton of money, have more impact, and scale your business. What you'll walk away with is1) A sales-ready mindset and how your beliefs about strangers, money, and words are impacting your sales and service.2) How to create conversations and have sales conversations without feeling "salesy"

All sessions are limited capacity, first come first serve. You can create an agenda within the event platform of sessions you want to attend but this does not guarantee you a seat at every session.