#FBW Houston 2022 #FBW Houston 2022
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Enrich or Ditch the Pitch: Making Media Work for Your Brand

Felicia Perez
FAR Public Relations, Owner

Felicia Perez has two decades of communications experience - from producing newscasts at two of the top TV stations in Houston (KHOU and KTRK) to writing award-winning communications campaigns for international and local clients.

As principal and owner of FAR Public Relations, Felicia develops media relations campaigns and initiates market research strategies. She believes every business has a story to tell, and she thrives on telling those stories in impactful and memorable ways that reach target audiences. In a word, she brings visibility to your brand.

Felicia is also the 2022 President of PRSA Houston, where she is tasked with connecting members with media partners, fundraising for scholarships, facilitating programming, and mentoring young communications professionals. She is a current lecturer at the University of Houston Jack J. Valenti School of Communications, teaching broadcast journalism students. 

In this session, receive a behind-the-curtain perspective from of broadcast journalist turned PR pro, guiding your understanding of how media operates and what media relations strategies to implement to best benefit your unique brand.    

KEY TAKEAWAYS: You’ll leave this session learning:
•    Strategies to position you as an SME in your field of expertise  
•    Skillful ways to generate newsworthy story ideas to entice media to feature your brand
•    Techniques to build and sustain relationships with media
•    3 tactics for using media placements to your advantage