#FBW Houston 2022 #FBW Houston 2022

Public Relations

Tuesday, April 19, 2022

Enrich or Ditch the Pitch: Making Media Work for Your Brand
Felicia Perez
Felicia Perez
FAR Public Relations, Owner

In this session, receive a behind-the-curtain perspective from of broadcast journalist turned PR pro, guiding your understanding of how media operates and what media relations strategies to implement to best benefit your unique brand.    

KEY TAKEAWAYS: You’ll leave this session learning:
•    Strategies to position you as an SME in your field of expertise  
•    Skillful ways to generate newsworthy story ideas to entice media to feature your brand
•    Techniques to build and sustain relationships with media
•    3 tactics for using media placements to your advantage