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Could a Virtual Assistant Optimize your Freelance Biz? - VIRTUAL


Paula MacDonald, APR
Image Suite PR | Marketing | Media, President

Paula is founder and president of Image Suite PR, a communications consultancy founded in 2013 in St. Petersburg, Florida. Prior to becoming a solo PR consultant, Paula held communications director roles within private industry and local government. She excels in leading communications planning initiatives and integrating narrative storytelling into business strategy. Paula received her Bachelor of Fine Arts in Cinematic Arts from the University of Southern California. In 2015, she earned the distinguished Accreditation in Public Relations (APR) designation from the Universal Accreditation Board.

Laura Oswald
BELAY Solutions, Independent Contractor

Laura Oswald supports dynamic entrepreneurs as a virtual assistant specializing in strategic communication. 

For more than a decade, Laura collaborated with diverse local and international partners to develop Paducah, Kentucky’s brand as a UNESCO Creative City. She now brings this unique destination marketing and management expertise to the clients she serves as an independent contractor with BELAY Solutions.

Laura is based in Paducah, Kentucky with her husband Patrick, daughter Riley and two Labrador Retrievers.

Theresa Summerlin
Solutions Consultant, BELAY Solutions

I am a Solutions Consultant and entrepreneur as well, having owned my own business for nearly 30 years. I have been with BELAY for 9 years and have held many roles in that time. My goal is to help clients understand how to get more done in fewer hours - with the support of an assistant, of course! 


For the independent worker, hiring a virtual assistant can be both a nerve-wracking and a game changing experience for optimizing their business. Join solo PR professional Paula MacDonald, APR, along with her own virtual assistant, Laura Oswald and Theresa Summerlin of Belay Solutions as they discuss how leveraging a virtual assistant has transformed Paula’s business and personal life. Learn about the benefits of partnering with a VA agency, how to organize your business for success, and the most challenging thing for most independent practitioners to overcome when working with a virtual assistant.