FERMENTATION 2021
Monday, November 8, 2021
Educating Consumers about Fermentation
Lack of consumer understanding of fermentation and its flavor and health attributes is consistently cited by producers the top obstacle to increasing sales and acceptance of fermented product. On this panel we bring together producers, scientists, retailers, and journalists to discuss ways to better educate the (potential) customer.
Kombucha Today
Hannah Crum, from her perspective both as President of Kombucha Brewers International (KBI) and as a kombucha educator, discusses the state of the industry. She will touch on the biggest challenges and opportunities facing producers, along with the current major initiatives at KBI.
Tuesday, November 9, 2021
The Art of Marketing Science
Mary Ellen Sanders
International Scientific Association for Probiotics and Prebiotics, Executive Science Officer
A dialogue around the tension between how producers would like to describe and market their goods versus what claims meet scientific thresholds and parameters for, among other things, consistency and documentation.