The Art of Marketing Science


Hannah Crum
Kombucha Brewers International, President & Founder

Hannah Crum, The Kombucha Mamma, founded Kombucha Kamp in 2004. She and partner Alex LaGory are longtime educators and Kombucha advocates. In 2014, to further their mission of "changing the world, one gut at a time," they founded Kombucha Brewers International (KBI) where Hannah serves as President. Spreading KBI’s mission to promote and protect Kombucha worldwide, Hannah has been a featured speaker at business conferences, roundtables and on television as the leading expert in Kombucha.

David Ehreth
Sonoma Brinery & Alexander Valley Gourmet, Founder

David Ehreth is the founder of Alexander Valley Gourmet, the company that produces Sonoma Brinery™ brand fresh, all-natural pickles and sauerkraut featuring a number of live-culture fermented products. Now in their fifteenth year, Sonoma Brinery products are sold throughout the US in over three thousand stores. Alexander Valley Gourmet is located in Healdsburg, California and employs over 50 people. Prior to founding Alexander Valley Gourmet, Mr. Ehreth had a 30-year career in telecommunications technology where he founded and co-founded several companies that developed advanced telecommunications products. He studied electronics at College of Marin and Cal Poly, San Luis Obispo. He holds three patents in the field of telecommunications.

Mary Ellen Sanders
International Scientific Association for Probiotics and Prebiotics, Executive Science Officer

Dr. Mary Ellen Sanders' is the Executive Science Officer with the International Scientific Association for Probiotics and Prebiotics (ISAPP). Her professional activities focus on providing evidence-based guidance to food and dietary supplement companies on the role of probiotics in human health. She advises on scientific substantiation of probiotic claims, product development and safety of probiotics. She also works with several non-profit organizations (including ISAPP, FAO/WHO, USP, ILSI-North America and World Gastroenterology Organisation) to provide information on probiotics for consumers and professionals.

Chris Cifelli
National Dairy Council, Vice President of Nutrition Research

Christopher J. Cifelli, PhD, is Vice President of Nutrition Research at National Dairy Council (NDC). In this position, Dr. Cifelli leads the Dairy and Public Health research platform, the goal of which is to provide scientific evidence on the role of dairy foods in healthy and sustainable eating patterns. Dr. Cifelli is responsible for the strategic planning, development, management, and communication of research on the effects of dairy consumption on type 2 diabetes, hypertension, cardiovascular disease, digestive health, bone health and childhood nutrition. In addition, Dr. Cifelli leads NDC research utilizing the NHANES dataset.

A dialogue around the tension between how producers would like to describe and market their goods versus what claims meet scientific thresholds and parameters for, among other things, consistency and documentation.