FFEA "Future Forward" Virtual Summit FFEA "Future Forward" Virtual Summit

Innovation and Creativity in Events


Mary Pinak
City of West Palm Beach, Community Events Manager

Mary Pinak has over thirty seven years of event planning experience in the hospitality industry and with the City of West Palm Beach.  As Community Events Manager for the City, Pinak initiated and continues Clematis by Night; 4th on Flagler; Sunday on the Waterfront; the West Palm Beach GreenMarket; Screen on the Green; Holiday in Paradise, 30 days of holiday programming starring “Sandi” the world’s only 700 ton holiday sand tree sculpted to perfection with dazzling nightly sound and light shows in Sandi Land; and Summer in Paradise, two months of sizzling free fun in West Palm Beach featuring dozens of weekly and monthly events. Her marketing responsibilities have also included directing all internal and external communications for the City including newsletters, calendars, annual reports, promotions and public relations.  Under Pinak’s direction, the City’s Community Events Division has compiled more than two hundred and fifty international, national and state awards for special events, promotions and marketing materials. 


Pinak has a Bachelor of Science Degree in Hospitality Management from Florida State University, is designated a Certified Festival Executive by the International Festivals and Events Association and proudly serves as Chair-Elect on the Board of the Florida Festivals and Events Association.  She resides in Juno Beach with her husband Ron and enjoys spending time with her adult sons Patrick and Shane.  

Tasha Hyder
Clay County Fair, General Manager

Tasha is the General Manager for the Clay County Fair and two-time winner of the Innovative Project Award at FFEA. Tasha and her team have gained the reputation of doing some “weird sh!*” to promote the fair; from Goat Yoga at the fair to Ferris Wheel Speed Dating, nothing is too out of the box.

How can you create additional hoopla and reinvigorate classic events?  See and share examples of simple ideas that had big results and “can’t miss” concepts that have! Hear and share tips on how to keep the creativity flowing with so much to do, so little time and staff.