FFEA "Future Forward" Virtual Summit FFEA "Future Forward" Virtual Summit

Navigating the Future of Sponsorship


Paula Beadle
Caravel Marketing & Sponsorship Mastery

 Future sponsorship success will require bold, new thinking. Paula will share her industry  predictions and the need to improve performance, build stronger partnerships, and deliver  better results. In the wake of the COVID-19 pandemic, the sponsorship industry will have a  dramatic transformation… a transformation that will happen at an accelerated pace. The  evolution of sponsorship is a welcome and long over-do change, but preparation will be the  key to success. Sponsorship has been progressing over the last several years, and while strides  have been taken toward strengthening the relationships between brands and event properties,  there is still a lot of work to be done. Paula will reveal the most important factors to sponsors  and her insights how to close the gap between sellers and buyers.