Future sponsorship success will require bold, new thinking. Paula will share her industry predictions and the need to improve performance, build stronger partnerships, and deliver better results. In the wake of the COVID-19 pandemic, the sponsorship industry will have a dramatic transformation… a transformation that will happen at an accelerated pace. The evolution of sponsorship is a welcome and long over-do change, but preparation will be the key to success. Sponsorship has been progressing over the last several years, and while strides have been taken toward strengthening the relationships between brands and event properties, there is still a lot of work to be done. Paula will reveal the most important factors to sponsors and her insights how to close the gap between sellers and buyers.